Ivey Business School (Canada)
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YouTube Channel Digital Vidya Kendra: Factors Influencing Revenue Generation - Teaching Note
RASHMI SINGH; Lalatendu Kesari JenaTeaching Note IVEY-W34313-EStrategyTeaching note for product W34312.Starting at €0.00
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Cognizant Technology Solutions: Retaining Employees Amid Impending Crises - Teaching Note
Lalatendu Kesari Jena; Kedarnath Thakur; Yasmin KukulTeaching Note IVEY-W25581-ELeadership and People ManagementTeaching note for product W25580.Starting at €0.00
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Urban Axes: First Mover in US Experiential Entertainment - Teaching Note
Marilyn Anthony; Shreshthi MehtaTeaching Note IVEY-8B21M021-EMarketing, StrategyTeaching note for product 9B21043.Starting at €0.00
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Competence, Competitiveness, and Intercultural Conflict in Qatar
Leslie Hitch; Shreshthi MehtaCase IVEY-9B16C010-EEntrepreneurship, Leadership and People Management, StrategyIn 2011, the chief executive officer of Singh Security Systems Limited, an Indian company that designed and manufactured security systems, wanted to expand the scale of operations. He located a partner, the business leader of a construction company that specialized in security systems, in Doha, Qatar. Together, they drew a lucrative plan to execute turnkey projects in security systems in Qatar. However, the best candidate to lead the partnership ...Starting at €8.20
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YouTube Channel Digital Vidya Kendra: Factors Influencing Revenue Generation
RASHMI SINGH; Lalatendu Kesari JenaCase IVEY-W34312-EStrategyThe YouTube channel Digital Vidya Kendra (DVK) was launched by J. Singh in 2011 with a mission to develop future managers and researchers. However, the company soon encountered hurdles in its goal to fulfill its mission. DVK maintained a high level of quality in the content of its videos, but increasing the number of subscribers proved difficult. By November 2019, DVK had registered only 500 subscribers—half the minimum number needed to start ear...Starting at €8.20
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Cassia at Home: A Restaurant Brand Moves to Home Kitchens - Teaching Note
Shreshthi Mehta; Marilyn AnthonyTeaching Note IVEY-W27038-EEntrepreneurship, StrategyTeaching note for product W27037.Starting at €0.00
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Cognizant Technology Solutions: Retaining Employees Amid Impending Crises
Lalatendu Kesari Jena; Kedarnath Thakur; Yasmin KukulCase IVEY-W25580-ELeadership and People ManagementCognizant Technology Solutions (Cognizant) was a multinational corporation that operated in the information technology (IT) services sector and provided consulting and business process outsourcing services to its clients. As the world fell into the clutchStarting at €8.20
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Urban Axes: First Mover in US Experiential Entertainment
Marilyn Anthony; Shreshthi MehtaCase IVEY-9B21M021-EMarketing, StrategyUrban Axes introduced the Canadian indoor sport of axe throwing to the US market, beginning with one location in Philadelphia, Pennsylvania, in 2016. Although Urban Axes was started as a “side hustle” by four friends with corporate jobs, it soon became apparent that the concept could be both popular and profitable. The partners quickly decided to become fully involved in the business to maximize its potential. This case features a woman protagoni...Starting at €8.20
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Competence, Competitiveness, and Intercultural Conflict in Qatar - Teaching Note
Leslie Hitch; Shreshthi MehtaTeaching Note IVEY-8B16C010-ELeadership and People ManagementTeaching Note for product 9B16C010.Starting at €0.00
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Diglot Capital Management: A Very Serious Ghost Story - Teaching Note
Shreshthi Mehta; Leslie HitchTeaching Note IVEY-8B18C020-ELeadership and People ManagementTeaching note for product 9B18C020.Starting at €0.00