Ivey Business School (Canada)
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Opera Philadelphia: Segmentation Strategies for Changing Markets
Dennis Paris; Jean Wilcox; Amy Lavin; Sheri LambertCase IVEY-9B19A039-EEntrepreneurship, Marketing, StrategyBetween 2010 and 2015, Opera Philadelphia experienced a steep decline in household subscribers and single-ticket buyers, coupled with severe revenue fluctuations. At that time, market behaviours had changed along with growth in more sophisticated use of dStarting at €8.20
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Opera Philadelphia: Segmentation Strategies for Changing Markets - Teaching Note
Dennis Paris; Jean Wilcox; Amy Lavin; Sheri LambertTeaching Note IVEY-8B19A039-EMarketingTeaching note for product 8B19A039.Starting at €0.00
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L'Oréal USA: Digitally Optimizing Consumer Insights
Dennis Paris; Sheri Lambert; Amy LavinCase IVEY-9B21A012-EMarketingNima Gohil, head of the new digital and creative consumer research department at L’Oréal USA (L’Oréal), was preparing for the upcoming January 2016 board meeting at L’Oréal’s research and innovation headquarters in Clark, New Jersey. L’Oréal’s competitors were using new digital media to highlight beauty products to current and new users, and L’Oréal was under pressure to develop a better way to connect with consumers to maintain—if not grow—marke...Starting at €8.20
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Tata Motors: Can the Turnaround Plan improve Performance - Teaching Note
Shernaz Bodhanwala; Ruzbeh BodhanwalaTeaching Note IVEY-8B20N001-EFinanceTeaching note for product 9B20N001.Starting at €0.00
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L’Abode Accommodations Down Under: Agile Leadership Navigates Pandemic Threat to Business Survival - Teaching Note
Dennis Paris; Sheri Lambert; Jennifer M. Sundstrom-FitzgeraldTeaching Note IVEY-W26693-EMarketing, StrategyTeaching note for product W26692.Starting at €0.00
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The RealReal Inc.: Fashion Fad or Long-Term Investment
Shernaz Bodhanwala; Ruzbeh BodhanwalaCase IVEY-9B20N035-EEntrepreneurship, Finance, StrategyThe RealReal Inc. (Real), a San Francisco, California-based start-up engaged in the trade of used luxury goods, experienced significant growth in its revenue and customer base in fiscal year (FY) 2018, but it was yet to turn profitable after nine years inStarting at €8.20
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L'Oréal USA: Digitally Optimizing Consumer Insights - Teaching Note
Dennis Paris; Sheri Lambert; Amy LavinTeaching Note IVEY-8B21A012-EMarketingTeaching note for product 9B21A012.Starting at €0.00
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Tata Motors: The Dividend Dilemma
Shernaz Bodhanwala; Ruzbeh BodhanwalaCase IVEY-W30443-EFinance, StrategyTata Motors Limited (Tata Motors), an Indian automobile major with a consolidated annual turnover of more than ₹2,497 billion in fiscal year (FY) 2021, was struggling to turn profitable and reinstate dividend payments to its investors. The case discusses the dividend policy of Tata Motors, comparing it with the dividend policies of the company’s peers and examining its relevance to the investor community at large. With Tata Motors’ long history a...Starting at €8.20
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HUL’s Acquisition of GSK Consumer Healthcare: A Hefty Rise in Intangible Assets
Shernaz Bodhanwala; Ruzbeh BodhanwalaCase IVEY-W33460-EAccounting and Control, StrategyIn January 2019, the Competition Commission of India approved a significant merger in India’s fast-moving consumer goods industry. The merger between Hindustan Unilever Limited (HUL) and GlaxoSmithKline Consumer Healthcare Limited (GSKCONS) took place in April 2020. The deal helped HUL strengthen its food and refreshments business and diversify into the health food drinks market. The hefty purchase price paid for the merger led HUL to record mass...Starting at €8.20
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HUL’s Acquisition of GSK Consumer Healthcare: A Hefty Rise in Intangible Assets - Teaching Note
Shernaz Bodhanwala; Ruzbeh BodhanwalaTeaching Note IVEY-W33461-EAccounting and Control, StrategyTeaching note for product W33460.Starting at €0.00