Ivey Business School (Canada)
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The UEFA Academy: Enhancing The Beautiful Game Through Co-Creation - Teaching Note
Caroline S.L. TanTeaching Note IVEY-8B20A090-EMarketingTeaching note for product 9B20A090.Starting at €0.00
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The UEFA Academy: Enhancing The Beautiful Game Through Co-Creation
Caroline S.L. TanCase IVEY-9B20A090-EMarketingIn 2020, the head of the Union of European Football Associations (UEFA) Academy, faced some tough decisions surrounding co-creation initiatives. The UEFA Academy was founded in early 2019 to address the learning needs of the football world with the aim ofStarting at €8.20
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Ludesco Game Festival: Delivering “D’expériences Ludiques” on Social Media
Caroline S.L. TanCase IVEY-W25436-EMarketing, StrategyLudesco, an international festival of games and gaming experiences held in Switzerland, had enjoyed growth since its inception in 2010, leading to an impressive 10,000+ visitors during the tenth edition of the festival in 2019. The success of the festivalStarting at €8.20
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Teaching Executives the Ancient Art of Persuasion
John S. McCallumArticle IVEY-9B14TD05-ELeadership and People ManagementExamining texts by William Lewis Safire and Garth Stein, this article puts forward the value of persuasion and rhetoric for executives. A significant task of executives is persuading people to commit to a corporate plan. Shareholders must be convinced to buy stock. Lenders must commit to loans and debt. Customers need to commit to products. Employees and suppliers must give their best efforts. To get commitments from stakeholders, executives can ...Starting at €8.20
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Ludesco Game Festival: Delivering “D’expériences Ludiques” on Social Media - Teaching Note
Caroline S.L. TanTeaching Note IVEY-W25437-EMarketing, StrategyTeaching note for product W25436.Starting at €0.00
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Ippudo: Bringing Japan To Paris In a Bowl
Caroline S.L. Tan; Yi ZhuCase IVEY-9B20A008-EMarketing, StrategyIn early January 2016, the chief strategy officer and his team at Ippudo, an expanding ramen restaurant operation, were tasked to formulate both marketing and customer service management strategies for the company's first ramen shop in France, which was due to open in Paris in late 2016. Ippudo, a famous ramen brand in Japan, started its global expansion in 2008, when it successfully established its presence in New York City. When it entered the ...Starting at €8.20
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Management Advice from a Dead Socialist
John S. McCallumArticle IVEY-9B16TE02-EStrategyWant an easy way to become a better leader in the age of uncertainty? Read philosophy. It helps remind us about what we should instinctively already know: to never be afraid to ask questions. As Bertrand Russell said: “To teach how to live without certainty, and yet without being paralyzed by hesitation, is perhaps the chief thing that philosophy, in our age, can still do for those who study it.” Brexit should drive business leaders to review exi...Starting at €8.20
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Followership: The Other Side of Leadership
John S. McCallumArticle IVEY-9B13TE07-ELeadership and People ManagementIf leadership is important to performance, then followership must be too, yet followership is a comparatively neglected concept. This article defines followership as the ability to take direction well, adhere to a program, be part of a team and deliver what is expected. In fact, how well followers follow is almost as important as how well leaders lead. The article identifies eight qualities of followers. 1) Judgment: The key is knowing the differ...Starting at €8.20
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Football Fumbles, Business Blunders and Naked Leadership
John S. McCallumArticle IVEY-9B15TE01-ELeadership and People ManagementBeing a business executive is about leading, competing and winning — which is why sports stories can be valuable reference points for decision making and motivating. Take, for example, the National Football League’s Super Bowl XLIX, which was lost due to a terrible judgement call by the Seattle Seahawks coaches that provides a vivid illustration of something that is critical to business success — the willingness of leaders to listen, and the will...Starting at €8.20
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Neglecting the Motherload of Economic Stimulus
John S. McCallumArticle IVEY-9B19TE02-EStrategyBusiness investment is a gift to growth that keeps on giving, which is why Canada needs to get serious about BI incentives.Starting at €8.20