HBSP (USA)
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Global Beauty Made in Brazil (Spanish version)
Jones, Geoffrey G.; Reisen de Pinho, RicardoCase HBS-807S26EntrepreneurshipExplores the globalization strategies of Natura, Brazil's largest cosmetics company. Founded in 1969, Natura grew using a direct selling model. Led by its three founders, the firm made distinctive use of Brazil's diversity and became characterized by high ethical and environmental standards. Natura began to seek international markets in 1982, but experienced many setbacks until surviving the economic crisis in Argentina in 2001. The company opene...Starting at €8.20
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Apple Computer, 2006 (Spanish version)
Yoffie, David B.; Slind, MichaelCase HBS-707S05StrategyApple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will the iPod lure new users to the Mac? Will Apple be able to produce another cutting-edge device quickly?Starting at €8.20
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Coke and Pepsi in 2006 (Spanish version)
Yoffie, David B.; Slind, MichaelCase HBS-707S06StrategyExamines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. New challenges in 2006 include boosting flagging carbonated soft drink (CSD) sales and finding new revenue streams. Both firms also began to modify their bottling, pricing, and brand strategies. They looked to emerging international markets to fuel growth and broaden their portfolios of alternate beverages like tea, juice, sports drinks, ene...Starting at €8.20
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iPhone vs. Teléfono Celular
Yoffie, David B.; Slind, MichaelCase HBS-708S35StrategyEl lanzamiento del iPhone de Apple marcó un nuevo capítulo fundamental en la historia de la música móvil (la unión de reproductores de música digital con teléfonos móviles). El iPhone combina un reproductor de música iPod, un teléfono celular, y un dispositivo de Internet móvil, junto con una cámara y otras características. Para septiembre de 2007, sólo 74 días después del lanzamiento en junio del iPhone, Apple y su socio operador de telefonía mó...Starting at €8.20
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TiVo 2007: DVR y mucho más
Yoffie, David B.; Slind, MichaelCase HBS-710S13StrategyTom Rogers, CEO de TiVo, había colocado múltiples apuestas estratégicas de su empresa. En septiembre de 2007, que la estrategia se debió a una prueba importante. TiVo era un fabricante de productos de grabadora de vídeo digital (DVR) y un distribuidor de la tecnología DVR. Rogers cree que las macro-tendencias en la industria del entretenimiento en casa - la convergencia de la televisión estándar con la entrega de contenido de vídeo a través de In...Starting at €8.20
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SafeBlend Fracturing (Spanish version)
Shapiro, Benson P.; Cespedes, Frank V.; Zalosh, AlisaCase HBS-915S14MarketingThe CEO of SafeBlend Technologies must set a price for the company's environmentally friendly fracturing fluid additive. The firm is negotiating a new contract with its biggest client, Bristol Natural Gas. For the past two years, SafeBlend has been the sole provider of additives to Bristol due to aggressive negotiation and limited competition. New competitors are entering the market, and the CEO believes one competitor is prepared to offer Bristo...Starting at €8.20
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Sugar Bowl (Spanish version)
Hamermesh, Richard G.; Zalosh, AlisaCase HBS-917S11StrategyShelby Givens, a recent business school graduate, returned home to Raleigh, North Carolina to help rescue her family's ailing and outdated bowling alley, Westlake Lanes. Although she cut costs and addressed inefficiencies, moving the business from near-bankruptcy to profitability in nine months, market conditions threatened the long-term viability of the business. Givens then sold her family on a new, more youth-oriented concept, an urban lounge ...Starting at €8.20
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Cilkray Graphics (Spanish version)
Cespedes, Frank V.; Zalosh, AlisaCase HBS-918S05MarketingMarcus Crosby, Presidente de Cilkray Gráficos, convocó una reunión de emergencia con los altos directivos de Cilkray con el fin de responder a un acontecimiento inesperado. Cilkray vendió tres líneas de gráficos especializados unidades de procesamiento (GPU). Cada línea dirigida a un segmento del mercado profesional de escritorios virtuales alojados (HVDS). Grovex, competidor clave de Cilkray, acababa de anunciar el lanzamiento inminente de la GS...Starting at €8.20
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Vale: Global Expansion in the Challenging World of Mining (B)
Musacchio, Aldo; Khanna, Tarun; Reisen de Pinho, RicardoCase HBS-713012-EEconomicsSupplements the (A) case.Starting at €5.74
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Big Spaceship: Ready to Go Big
Groysberg, Boris; Slind, MichaelCase HBS-409047-EEntrepreneurshipBig Spaceship, a digital marketing agency, faced a rather big challenge: How to scale the distinctive culture that was essential to its competitive strategy? Renowned for the cutting-edge web sites that it developed to market major Hollywood movies and leading consumer brands, the firm had won numerous awards and garnered considerable attention within the advertising industry. In mid-2008, Big Spaceship remained small (it had fewer than 50 employ...Starting at €8.20