HBSP (USA)
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RiotGames: Puede la Cultura sobrevivir al Crecimiento
Groysberg, Boris; Norris, MichaelCase HBS-416S14Leadership and People ManagementEn 2015, Riot Games, el fabricante de la parte superior del juego de PC de la Liga de Leyendas, considera su estrategia de crecimiento a medida que avanza en un nuevo campus en Los Ángeles.Starting at €8.20
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La conducta del consumidor, ejercicio (E)
Deighton, John; Fournier, SusanCase HBS-503S23MarketingLos estudiantes son instruidos para entrevistar a un comprador reciente de un producto de alta implicación o servicio en profundidad acerca de su / sus experiencias de propiedad y uso. El ejercicio proporciona a los estudiantes la comprensión de primera mano de conceptos importantes en el consumo de dominio (por ejemplo, la satisfacción del cliente, significado del producto, lealtad a la marca).Starting at €5.74
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La conducta del consumidor, ejercicio (F)
Deighton, John; Fournier, SusanCase HBS-503S24MarketingLos estudiantes son instruidos para entrevistar a un comprador reciente de un / producto o un servicio de alta implicación del ego-expresiva en profundidad acerca de su / sus experiencias de propiedad y uso. El ejercicio proporciona a los estudiantes la comprensión de primera mano de conceptos importantes en el consumo de dominio (por ejemplo, la satisfacción del cliente, significado del producto, lealtad a la marca).Starting at €5.74
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Building Brand Community on the Harley-Davidson Posse Ride (Spanish version)
Fournier, SusanCase HBS-505S11MarketingThe second Harley-Davidson Posse Ride, a grueling 2,300 mile, 10-day trek from South Padre Island, Tex., to the Canadian Border is billed "for serious riders only." Harley Owner's Group (H.O.G.) Director Mike Keefe must decide whether this rolling rally deserves a place in the H.O.G. product line, and if so, what philosophy and tactics to adopt in future design. This case helps students get inside one of the world's strongest brands to consider i...Starting at €8.20
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PokémonTM: ¡Hazte con todos!
Fournier, SusanCase HBS-506S23MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Pokemon, el nombre coloquial dado a una colección de 150 criaturas fantásticas, inspiradas en animales con poderes orgánicos y la capacidad de evolucionar, son las estrellas de los videojuegos, el comercio de los juegos de cartas y dibujos animados de televisión. Concebido en Japón en 1996, se convirtió rápidamente en Pokemon fenómeno juguete favorito de la nación, y atrajo...Starting at €8.20
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Die Mannschaft: How Germany Won the 2014 FIFA World Cup
Groysberg, Boris; Schmidt, Sascha L.; Thomke, Arjun; Herman, Kerry; Norris, MichaelCase HBS-416025-ELeadership and People ManagementAfter years of ups and downs, Germany won its fourth World Cup in 2014.This case examines the national team's recent history and the changes they made to set themselves up for success.Starting at €8.20
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Riot Games: Can Culture Survive Growth, Teaching Note
Groysberg, Boris; Norris, MichaelTeaching Note HBS-416049-ELeadership and People ManagementThis is a teaching note for the case 416016, "Riot Games: Can Culture Survive Growth?" This teaching note gives instructors a guide for a discussion of Riot Games, a fast growing videogames firm with a strong, player-centric culture. It also offers references to research on culture that will allow students to decide whether or not Riot Games' culture will survive its growth.Starting at €0.00
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Nicholas Kristof and Sheryl WuDunn: The Power of Writing to Launch and Sustain a Movement
Battilana, Julie; Ramarajan, Lakshmi; Norris, MichaelCase HBS-418004-ELeadership and People ManagementIn 2018, New York Times writer Nicholas Kristof and his wife, former Times writer Sheryl WuDunn (HBS '86) who worked in finance, were planning for their next book. The couple's earlier books had given rise to social movements around gender equity and poverty issues. They hoped the next book would be equally powerful. What should the book focus on? What additional content should they create to make sure their writing had an impact?Starting at €8.20
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LIXIL Group Corporation: Building a New Company in an Old Industry
Groysberg, Boris; Kanno, AkikoCase HBS-419009-ELeadership and People ManagementIn the spring of 2018, Kinya Seto, president and CEO of LIXIL Group Corporation, a major housing and building products and services company, called a meeting at the company's head office in central Tokyo to discuss how to implement the new three-year strategic plan. LIXIL had been established in 2011 through a merger of five of Japan's major companies across a broad spectrum of building materials and other housing-related businesses. The company ...Starting at €8.20
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A Note on Compensation
Bernstein, Ethan S.; Norris, MichaelCase HBS-419020-ELeadership and People ManagementThis note describes the major considerations and frameworks of compensation. Its audience is general managers interested in learning about their own or their employees' compensation.Starting at €8.20