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Transitioning to a Marketplace Model (Spanish version)
Narayandas, Das; Gupta, Sunil; Tahilyani, RachnaCase HBS-518S12MarketingSachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap. Co...Starting at €8.20
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Exeter Group, Inc. (B) (Spanish Version)
Eccles, Robert G.; Narayandas, Das; Herman, KerryCase HBS-413S09Leadership and People ManagementEste caso presenta una descripción breve de las decisiones de la empresa garantiza si o no seguir adelante con cada uno de los cuatro proyectos que son la base de la caja (A).Starting at €5.74
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RiotGames: Puede la Cultura sobrevivir al Crecimiento
Groysberg, Boris; Norris, MichaelCase HBS-416S14Leadership and People ManagementEn 2015, Riot Games, el fabricante de la parte superior del juego de PC de la Liga de Leyendas, considera su estrategia de crecimiento a medida que avanza en un nuevo campus en Los Ángeles.Starting at €8.20
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The MonoSpace Launch in Germany (Spanish version)
Narayandas, Das; Swartz, GordonCase HBS-503S07MarketingFocuses on the launch of a new elevator product in Germany. In 1996, global construction slumps and low differentiation among competitive offerings has led to significant price competition and margin erosion in the elevator industry. In these circumstances, KONE, one of the global players in this industry, has developed the Monospace elevator product that uses revolutionary technologies. This new product is expected to have a significant impact o...Starting at €8.20
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Anatomy of a Sale, Part 1 (Spanish version)
Deighton, John; Narayandas, DasCase HBS-506S29MarketingHow does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly. The buying process is mapped out over four years. Covers in detail the last six months--from Siebel's initial involvement to a challenge from competitor Oracle to the climax. The structure of Quick & Reilly's buying center is mapped, as is the role of its parent, Fleet Bank. The fortunes of the...Starting at €8.20
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Hunter Business Group: EquipoNBA
Narayandas, Das; Caputo, ElizabethCase HBS-507S10MarketingEl asunto del grupo Hunter (HBG), una empresa de consultoría de marketing directo que se especializa en la reorganización de las ventas y la comercialización de los esfuerzos de las empresas industriales, usos integra tecnologías de atención telefónica (incluyendo ventas de campo, teléfono y correo electrónico) como medio de "revolucionar la cara de los negocios -to-business (B2B) marketing directo ". La firma opera bajo la teoría de que las comu...Starting at €8.20
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Ángeles y Demonios: La nueva forma de Best Buy para abordar a los clientes (B)
Elberse, Anita; Gourville, John T.; Narayandas, DasCase HBS-510S02MarketingComplementa el caso (A). Un resumen no está disponible para este producto.Starting at €5.74
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Die Mannschaft: How Germany Won the 2014 FIFA World Cup
Groysberg, Boris; Schmidt, Sascha L.; Thomke, Arjun; Herman, Kerry; Norris, MichaelCase HBS-416025-ELeadership and People ManagementAfter years of ups and downs, Germany won its fourth World Cup in 2014.This case examines the national team's recent history and the changes they made to set themselves up for success.Starting at €8.20
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Riot Games: Can Culture Survive Growth, Teaching Note
Groysberg, Boris; Norris, MichaelTeaching Note HBS-416049-ELeadership and People ManagementThis is a teaching note for the case 416016, "Riot Games: Can Culture Survive Growth?" This teaching note gives instructors a guide for a discussion of Riot Games, a fast growing videogames firm with a strong, player-centric culture. It also offers references to research on culture that will allow students to decide whether or not Riot Games' culture will survive its growth.Starting at €0.00
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Nicholas Kristof and Sheryl WuDunn: The Power of Writing to Launch and Sustain a Movement
Battilana, Julie; Ramarajan, Lakshmi; Norris, MichaelCase HBS-418004-ELeadership and People ManagementIn 2018, New York Times writer Nicholas Kristof and his wife, former Times writer Sheryl WuDunn (HBS '86) who worked in finance, were planning for their next book. The couple's earlier books had given rise to social movements around gender equity and poverty issues. They hoped the next book would be equally powerful. What should the book focus on? What additional content should they create to make sure their writing had an impact?Starting at €8.20