Stanford Graduate School of Business (USA)
-
Atmel: Igniting the B2C in B2B -Teaching Note
Shiv, Baba; Hoyt, DavidTeaching Note SGSB-M360TN-EMarketingAtmel Corporation is a manufacturer of semiconductors (chips). It is an engineering-driven business-to-business company, and prior to 2012 its marketing was largely limited to preparation of specifications, launching new products, and trade shows. In 2012, it hired Sander Arts as Vice President of Marketing. Arts was not an engineer, and had very different ideas about how marketing could add value to the company. For instance, he believed tha...Starting at €0.00
-
Zappos.com:Developing a Supply Chain to Deliver now!
Hoyt, David; Marks, MichaelCase SGSB-GS65-EService and Operations ManagementZappos was founded in 1999, during the Internet boom, to sell shoes online. The company’s founding premise was to provide the ultimate in selection to its customers—all brands, styles, sizes, and colors. Zappos organized all aspects of its business (including recruiting, culture, call center, inventory, website, and supply chain) to provide the best possible service—it wanted to “wow” everyone who interacted with the company, from customers to e...Starting at €8.20
-
Quirky: A Business Based on Making Invention Accessible
Marks M; Hoyt DCase SGSB-GS84-EService and Operations ManagementBen Kaufman founded Quirky in 2009 to enable anyone with a product idea to access an online network of people to help evaluate and improve the idea, and potentially bring it to market. By the end of 2012, Quirky was shipping 74 products, and had many more in development. Its products were sold in 35,000 stores worldwide. Each week, the company took three products into the research and development process, out of more than 1,000 submitted onlin...Starting at €8.20
-
In the Line of Fire
Grousbeck, I. H; Prober, C. G.; Tauber, Alexander; Zambricki, Elizabeth A.Case SGSB-ETH9-EDystonia is a disease that most of the Marvis family suffered from. Not only this, but mother Stephanie Marvis also was a single mother working hard to finance her four person family. Stephanie and her son David especially had symptoms of dystonia, which forced Stephanie to frequently take her son to the hospital. After much research, Stephanie found the Stanford Hospital’s Dr. Fields, who helped implant a device that would halt some of the dys...Starting at €8.20
-
Crocs (A): revolucionando un modelo sectorial de cadena de suministro para una ventaja competitiva
Marks, Michael; Holloway; Charles; Lee, Hau; Hoyt, David; Silverman, AmandaCase SGSB-GS57AESStrategyEste caso analiza el crecimiento asombroso de Crocs, Inc., un fabricante de zapatos de plástico, desde 2003 hasta principios de 2007. Gran parte del crecimiento de la empresa fue posible gracias a una cadena de suministro altamente flexible que permitió a Crocs desarrollar productos adicionales dentro de la temporada de ventas. El modelo habitual en la industria de la moda era recibir órdenes mucho antes de cada temporada de ventas, y producir es...Starting at €8.20
-
Evolución de la Cadena de Suministro de Xbox
Hoyt, David; Lee, H.Case SGSB-GS49Innovation and ChangeEn noviembre de 2005, Microsoft se preparó para el lanzamiento global de su consola de juegos de próxima generación, la Xbox 360. La Xbox original de Microsoft se había introducido un año después de la Playstation de Sony. La Xbox 360 superaría en gran medida el sistema de próxima generación de Sony para comercializar. También jugaría un papel importante en la estrategia futura de Microsoft, donde el sistema de entretenimiento en el hogar fue vis...Starting at €8.20
-
Two Miscellaneous Vignettes
Grousbeck, H. I.; Tauber, Alexander; Zambricki, Elizabeth A.Case SGSB-ETH-14-EBusiness Ethics and Corporate Social ResponsibilityThis case uses two vignettes to illustrate ethical questions that may occur at hospitals. In the first, 89-year old widow Theresa Addison is faced with the challenge of finding a facility that will care for her 47 year old son on a long term basis. Her son had been born with cerebral palsy, and facilities had deemed his situation futile. In the second vignette, hospital staff missed a key indicator during a newborn’s first baby wellness check, re...Starting at €8.20
-
PCH International (B): Supply Chain Solutions Take Off - Teaching note
Lee H; Marks M; Hoyt DTeaching Note SGSB-GS61TN-EService and Operations ManagementThis is an update to GS-61, describing developments at the company through 2011, including a major acquisition, distribution in China, and an initiative to cultivate start-ups that might grow into future clients.Starting at €0.00
-
Quirky: A Business Based on Making Invention Accessible - Teaching note
Marks M; Hoyt DTeaching Note SGSB-GS84TN-EService and Operations ManagementBen Kaufman founded Quirky in 2009 to enable anyone with a product idea to access an online network of people to help evaluate and improve the idea, and potentially bring it to market. By the end of 2012, Quirky was shipping 74 products, and had many more in development. Its products were sold in 35,000 stores worldwide. Each week, the company took three products into the research and development process, out of more than 1,000 submitted onlin...Starting at €0.00
-
Helping to Ease the Pain and Suffering
Grousbeck, I. H; Prober, C. G.; Tauber, Alexander; Zambricki, Elizabeth A.Case SGSB-ETH6-EThis case is centered on Stanford University’s Palliative Care program and covers difficult conversations physicians must have with patients and their families. Situations include dealing with the angry family of a terminally ill patient, and how to legally and ethically respond to a patient’s request for assisted suicide.Starting at €8.20