Stanford Graduate School of Business (USA)
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Zappos.com:Developing a Supply Chain to Deliver now!
Hoyt, David; Marks, MichaelCase SGSB-GS65-EService and Operations ManagementZappos was founded in 1999, during the Internet boom, to sell shoes online. The company’s founding premise was to provide the ultimate in selection to its customers—all brands, styles, sizes, and colors. Zappos organized all aspects of its business (including recruiting, culture, call center, inventory, website, and supply chain) to provide the best possible service—it wanted to “wow” everyone who interacted with the company, from customers to e...Starting at €8.20
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Managing Local Political Risk: Parking the Tata Nano (A) - (C) - Teaching note
Jha, S, Schifrin, DTeaching Note SGSB-P78TN-EEconomicsManaging Local Political Risk: Parking the Tata Nano highlights the role of political geography in shaping risks to businesses. The case has three parts: an (A) case, (B) case, and (C) case. The (A) case is set in 2006 and discusses the decision Tata Motors must make about where in India to locate a manufacturing plant to build the Nano – the world’s cheapest car. The (A) case presents four possible locations, and the students must evaluate which...Starting at €0.00
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Crocs (A): revolucionando un modelo sectorial de cadena de suministro para una ventaja competitiva
Marks, Michael; Holloway; Charles; Lee, Hau; Hoyt, David; Silverman, AmandaCase SGSB-GS57AESStrategyEste caso analiza el crecimiento asombroso de Crocs, Inc., un fabricante de zapatos de plástico, desde 2003 hasta principios de 2007. Gran parte del crecimiento de la empresa fue posible gracias a una cadena de suministro altamente flexible que permitió a Crocs desarrollar productos adicionales dentro de la temporada de ventas. El modelo habitual en la industria de la moda era recibir órdenes mucho antes de cada temporada de ventas, y producir es...Starting at €8.20
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El caso antimonopolio de Microsoft
Baron, D.; Lichtenstein, C.Case SGSB-P20ESStrategyEn 1998, el Departamento de Justicia de los EE. UU. Junto con 19 fiscales generales estatales presentaron una acción antimonopolio contra Microsoft Corporation por conducta anticompetitiva y violación de la Ley Sherman. El caso detalla las acusaciones del Departamento de Justicia y el caso presentado ante el tribunal, así como la posición de Microsoft sobre los asuntos y la línea de defensa. Describe la secuencia de eventos que comienzan con el t...Starting at €8.20
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Note on IPO Share Allocation
Leslie, Mark; Marks, Michael; Magat Raffaelli, ClaireCase SGSB-E377-EEntrepreneurshipAn initial public offering (IPO) is the first sale of stock or shares by a company to the public. IPOs are often issued by smaller, younger companies seeking capital to expand, although they can also be done by large privately owned companies looking to become publicly traded. When a company lists its shares on a public exchange it will almost always issue additional new shares at the same time. The money paid by investors for the newly issued...Starting at €8.20
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Managing Local Political Risk: Parking the Tata Nano (A)
Jha, S, Schifrin, DCase SGSB-P78A-EEconomicsManaging Local Political Risk: Parking the Tata Nano highlights the role of political geography in shaping risks to businesses. The case has three parts: an (A) case, (B) case, and (C) case. The (A) case is set in 2006 and discusses the decision Tata Motors must make about where in India to locate a manufacturing plant to build the Nano – the world’s cheapest car. The (A) case presents four possible locations, and the students must evaluate which...Starting at €8.20
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Managing Local Political Risk: Parking the Tata Nano (B)
Jha, S, Schifrin, DCase SGSB-P78B-EEconomicsManaging Local Political Risk: Parking the Tata Nano highlights the role of political geography in shaping risks to businesses. The case has three parts: an (A) case, (B) case, and (C) case. The (A) case is set in 2006 and discusses the decision Tata Motors must make about where in India to locate a manufacturing plant to build the Nano – the world’s cheapest car. The (A) case presents four possible locations, and the students must evaluate which...Starting at €5.74
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Managing Local Political Risk: Parking the Tata Nano (C)
Jha, S, Schifrin, DCase SGSB-P78C-EEconomicsManaging Local Political Risk: Parking the Tata Nano highlights the role of political geography in shaping risks to businesses. The case has three parts: an (A) case, (B) case, and (C) case. The (A) case is set in 2006 and discusses the decision Tata Motors must make about where in India to locate a manufacturing plant to build the Nano – the world’s cheapest car. The (A) case presents four possible locations, and the students must evaluate which...Starting at €5.74
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Zappos.com: el desarrollo de una cadena de suministro para deslumbrar al cliente
Hoyt, David; Marks, MichaelCase SGSB-GS65ESService and Operations ManagementA finales de 2008, menos de 10 años después de su fundación, Zappos anticipaba alcanzar ventas brutas anuales pormil millones de dólares. Cuando su fundador propuso por primera vez la idea de vender zapatos en línea, el concepto fue recibido con intenso escepticismo. A pesar de los retos, la empresa había logrado un éxito espectacular.Era el minorista de zapatos en línea más grande del mundo, era rentable, crecía rápidamente y tenía una reputació...Starting at €8.20
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Wal-Mart: Presión de No Mercado y Riesgo de Reputación (A)
Baron, D.Case SGSB-P52AESStrategyEn 2002, cuando Wal-Mart se convirtió en la compañía estadounidense más grande en ventas, comenzó a atraer considerable atención. Su expansión en el negocio de comestibles pareció encender una tormenta de contención y mala prensa. Wal-Mart fue criticado por proporcionar salarios bajos y beneficios de atención médica inadecuados, expulsar a los pequeños comerciantes del negocio, dañar la cultura en los pueblos pequeños, dañar el medio ambiente y v...Starting at €8.20