Stanford Graduate School of Business (USA)
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Intuit's Health Business Health Insurance Solutions
Levav J; Kiessig A; Sigelman RLCase SGSB-E474-EEntrepreneurshipThe Intuit’s Small Business Health Insurance Solutions case details a failed product launch experiment by Intuit, an innovative software company. The case first delves into Intuit’s history and competitive position. Then, the case discusses Intuit’s “customer development” and product launch processes. The company diligently researched its most promising potential product opportunities, and ultimately held a very successful trial for a health i...Starting at €8.20
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Intuit's Health Business Health Insurance Solutions - Teaching note
Levav J; Kiessig A; Sigelman RLTeaching Note SGSB-E474TN-EEntrepreneurshipTeaching note for case E478Starting at €0.00
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Blue River Technology (B)
Leslie M; Siegelman R; Kiessig ACase SGSB-E480B-EEntrepreneurshipBlue River Technology begins with background on company co-founder Jorge Heraud and the founding story of the enterprise. Blue River was created by Heraud and co-founder Lee Redden, who were both graduate students at Stanford University when they began exploring commercial opportunities for autonomous vehicles employing computer vision technology. The co-founders decided to focus on agricultural applications, with lettuce thinning as an initial...Starting at €5.74
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Logitech (A) Paso del testigo a un director general externo
Davila A; Oyon DCase SGSB-A175AESAccounting and ControlLogitech International era un fabricante líder de ratones y otros dispositivos para controlar computadoras, incluidas las cámaras de PC. En 1998, el nuevo CEO se enteró de que la unidad de negocio Quickcam de Connectix estaba a la venta, una oferta que los fundadores rechazaron porque la tecnología no era tan buena como la cámara Web internamente desarrollada de Logitech, y comprar un producto inferior no era una ventaja. El CEO pensó que volver ...Starting at €8.20
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Logitech (A) Passing the Baton to an External CEO
Davila A; Oyon DCase SGSB-A175A-EAccounting and ControlLogitech International was a leading maker of mice and other devices for controlling computers, including PC cameras. In 1998, the new CEO learned that the Quickcam business unit of Connectix was for sale, an offer the founders had rejected because the technology was not as good as Logitech’s internally developed Web camera, and purchasing an inferior product was not seen as an advantage. The CEO thought that reassessing this acquisition was a ...Starting at €8.20
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La Boulange: Exiting to a Large Strategic Buyer (A)
Siegel R; Kiessig ACase SGSB-E478A-EEntrepreneurshipThis case is taught in a course called Formation of New Ventures and is intended to help students evaluate the pros and cons of a buyout from a strategic acquirer. Students are asked to first critically examine the working dynamic and governance structure between Rigo, Lepinard, and other leaders in the company. Then they are asked to evaluate the attractiveness of a buyout offer at a time when the company is fruitfully growing. Students are u...Starting at €8.20
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Blue River Technology (A)
Leslie M; Siegelman R; Kiessig ACase SGSB-E480A-EEntrepreneurshipBlue River Technology begins with background on company co-founder Jorge Heraud and the founding story of the enterprise. Blue River was created by Heraud and co-founder Lee Redden, who were both graduate students at Stanford University when they began exploring commercial opportunities for autonomous vehicles employing computer vision technology. The co-founders decided to focus on agricultural applications, with lettuce thinning as an initial...Starting at €8.20
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Blue River Technology (A) and (B) - Teaching note
Leslie M; Siegelman R; Kiessig ATeaching Note SGSB-E480BTN-EEntrepreneurshipTeaching note for cases E480Starting at €0.00
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Logitech (B) Passing the Baton to an External CEO
Davila A; Oyon DCase SGSB-A175B-EAccounting and ControlLogitech International was a leading maker of mice and other devices for controlling computers, including PC cameras. In 1998, the new CEO learned that the Quickcam business unit of Connectix was for sale, an offer the founders had rejected because the technology was not as good as Logitech’s internally developed Web camera, and purchasing an inferior product was not seen as an advantage. The CEO thought that reassessing this acquisition was a ...Starting at €5.74
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La Boulange: Exiting to a Large Strategic Buyer (B)
Siegel R; Kiessig ACase SGSB-E478B-EEntrepreneurshipThis case is taught in a course called Formation of New Ventures and is intended to help students evaluate the pros and cons of a buyout from a strategic acquirer. Students are asked to first critically examine the working dynamic and governance structure between Rigo, Lepinard, and other leaders in the company. Then they are asked to evaluate the attractiveness of a buyout offer at a time when the company is fruitfully growing. Students are u...Starting at €5.74