Stanford Graduate School of Business (USA)
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Intuit's Health Business Health Insurance Solutions
Levav J; Kiessig A; Sigelman RLCase SGSB-E474-EEntrepreneurshipThe Intuit’s Small Business Health Insurance Solutions case details a failed product launch experiment by Intuit, an innovative software company. The case first delves into Intuit’s history and competitive position. Then, the case discusses Intuit’s “customer development” and product launch processes. The company diligently researched its most promising potential product opportunities, and ultimately held a very successful trial for a health i...Starting at €8.20
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Intuit's Health Business Health Insurance Solutions - Teaching note
Levav J; Kiessig A; Sigelman RLTeaching Note SGSB-E474TN-EEntrepreneurshipTeaching note for case E478Starting at €0.00
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Blue River Technology (B)
Leslie M; Siegelman R; Kiessig ACase SGSB-E480B-EEntrepreneurshipBlue River Technology begins with background on company co-founder Jorge Heraud and the founding story of the enterprise. Blue River was created by Heraud and co-founder Lee Redden, who were both graduate students at Stanford University when they began exploring commercial opportunities for autonomous vehicles employing computer vision technology. The co-founders decided to focus on agricultural applications, with lettuce thinning as an initial...Starting at €5.74
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La Boulange: Exiting to a Large Strategic Buyer (A)
Siegel R; Kiessig ACase SGSB-E478A-EEntrepreneurshipThis case is taught in a course called Formation of New Ventures and is intended to help students evaluate the pros and cons of a buyout from a strategic acquirer. Students are asked to first critically examine the working dynamic and governance structure between Rigo, Lepinard, and other leaders in the company. Then they are asked to evaluate the attractiveness of a buyout offer at a time when the company is fruitfully growing. Students are u...Starting at €8.20
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Blue River Technology (A)
Leslie M; Siegelman R; Kiessig ACase SGSB-E480A-EEntrepreneurshipBlue River Technology begins with background on company co-founder Jorge Heraud and the founding story of the enterprise. Blue River was created by Heraud and co-founder Lee Redden, who were both graduate students at Stanford University when they began exploring commercial opportunities for autonomous vehicles employing computer vision technology. The co-founders decided to focus on agricultural applications, with lettuce thinning as an initial...Starting at €8.20
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Blue River Technology (A) and (B) - Teaching note
Leslie M; Siegelman R; Kiessig ATeaching Note SGSB-E480BTN-EEntrepreneurshipTeaching note for cases E480Starting at €0.00
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A Note on Entrepreneurial Ecosystems in Developing Economies
Ciesinski, S; Kissick, RCase SGSB-E611-EEntrepreneurshipEntrepreneurs looking to launch start-ups in developing economies must confront numerous challenges that their peers in more developed countries may be less likely to encounter. Depending on the country in which they are operating, entrepreneurs in developing economies oftentimes lack access to human capital and professional services, sufficient sources of funding, large markets for their products, adequate infrastructure, and predictable legal ...Starting at €8.20
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La Boulange: Exiting to a Large Strategic Buyer (B)
Siegel R; Kiessig ACase SGSB-E478B-EEntrepreneurshipThis case is taught in a course called Formation of New Ventures and is intended to help students evaluate the pros and cons of a buyout from a strategic acquirer. Students are asked to first critically examine the working dynamic and governance structure between Rigo, Lepinard, and other leaders in the company. Then they are asked to evaluate the attractiveness of a buyout offer at a time when the company is fruitfully growing. Students are u...Starting at €5.74