Stanford Graduate School of Business (USA)
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NetApp: The Day-toDay of a DM - Teaching Note
Mark Leslie, Patrick ArippolTeaching Note SGSB-E263TN-EEntrepreneurshipSet in mid-2002, this case illustrates “a day in the life” of a district sales manager of a Silicon Valley company, as the technology market faced a downturn. The case enables a polarized class discussion about the tradeoffs that a new district manager might make relative to hiring / firing and setting quotas, after inheriting a mixed bag of talent in an underperforming district. It also seeks to provide with additional texture about the types of...Starting at €0.00
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Logitech (A) Paso del testigo a un director general externo
Davila A; Oyon DCase SGSB-A175AESAccounting and ControlLogitech International era un fabricante líder de ratones y otros dispositivos para controlar computadoras, incluidas las cámaras de PC. En 1998, el nuevo CEO se enteró de que la unidad de negocio Quickcam de Connectix estaba a la venta, una oferta que los fundadores rechazaron porque la tecnología no era tan buena como la cámara Web internamente desarrollada de Logitech, y comprar un producto inferior no era una ventaja. El CEO pensó que volver ...Starting at €8.20
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Tough Mudder: Scaling Dynamics After Early Traction
Foster, George; Kissick, RyanCase SGSB-E638-EEntrepreneurshipEstablished in 2010, the endurance event start-up Tough Mudder experienced rapid international expansion in the years following the company’s inception. By 2013, the company had developed a cult-like following and an extremely powerful brand. However, near the end of 2013, Tough Mudder’s growth began to slow. Eager to turn the tide, founder Will Dean wondered what steps he could take to reinvigorate the company. “Tough Mudder: Scaling Dynamic...Starting at €8.20
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Axel Springer en 2016: de la transformación a la aceleración
Burgelman, Robert A.; Siegel, Robert E.; Kissick, RyanCase SGSB-E610Decision AnalysisAs of 2016, Mathias Döpfner, chief executive officer (CEO) of Axel Springer SE, had successfully transitioned the German publishing house through a major digital transformation in the world of journalism. Given the massive disruption that had occurred over the previous two decades with how people consumed news, this was no small feat. During this time, many newspapers, magazines, and journals failed to keep up with the rapidly changing industry...Starting at €8.20
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Logitech (A) Passing the Baton to an External CEO
Davila A; Oyon DCase SGSB-A175A-EAccounting and ControlLogitech International was a leading maker of mice and other devices for controlling computers, including PC cameras. In 1998, the new CEO learned that the Quickcam business unit of Connectix was for sale, an offer the founders had rejected because the technology was not as good as Logitech’s internally developed Web camera, and purchasing an inferior product was not seen as an advantage. The CEO thought that reassessing this acquisition was a ...Starting at €8.20
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Teaching Note: TTTech in 2017: When Market and Technology Trends Align with Company Capabilities
Siegel, Robert; Kissick, RyanTeaching Note SGSB-E635TN-EEntrepreneurshipStarting at €0.00
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Logitech (B) Passing the Baton to an External CEO
Davila A; Oyon DCase SGSB-A175B-EAccounting and ControlLogitech International was a leading maker of mice and other devices for controlling computers, including PC cameras. In 1998, the new CEO learned that the Quickcam business unit of Connectix was for sale, an offer the founders had rejected because the technology was not as good as Logitech’s internally developed Web camera, and purchasing an inferior product was not seen as an advantage. The CEO thought that reassessing this acquisition was a ...Starting at €5.74
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NetApp: The Day-toDay of a DM
Mark Leslie, Patrick ArippolCase SGSB-E263-EEntrepreneurshipSet in mid-2002, this case illustrates “a day in the life” of a district sales manager of a Silicon Valley company, as the technology market faced a downturn. The case enables a polarized class discussion about the tradeoffs that a new district manager might make relative to hiring / firing and setting quotas, after inheriting a mixed bag of talent in an underperforming district. It also seeks to provide with additional texture about the types of...Starting at €8.20
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Street League Skateboarding: The Challenges Facing a New Sports League
Foster, George; Kissick, RyanCase SGSB-E551-EMarketingIn 2010, Rob Dyrdek launched a new skateboarding league called Street League Skateboarding (SLS) with the goal of raising the profile of street skateboarding around the world. Dyrdek had excelled within the world of professional skateboarding for more than 20 years, during which time he amassed he amassed a large following of international fans. In 2006, Dyrdek gained further fame through his starring role in the MTV reality series Rob & Big, w...Starting at €8.20