HBSP (USA)
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Tilt, 8. Knowing Who Your Competitors Are
Dawar, NirajBook Chapter HBS-0011BC-EMarketingTilt: Shifting Your Strategy from Products to Customers is an 11-chapter book published in 2013 by Harvard Business Review Press and written by Niraj Dawar, professor of marketing at the Ivey School of Business. The author presents his theory on how sustainable competitive advantage depends today on a company's ability to tilt, or shift, its business model from product innovation to value innovation. He explains that, unlike the traditional focus...Starting at €8.20
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A Better Way to Map Brand Strategy
Dawar, Niraj; Bagga, CharanArticle HBS-R1506G-EMarketingCompanies may want to shift a brand's position--to exploit less crowded territory, for example, or grow sales. Companies have long used perceptual mapping to understand how consumers feel about their brands relative to competitors', to find gaps in the marketplace, and to develop brand positions. But the business value of these maps is limited because they fail to link a brand's market position to business performance metrics such as pricing and ...Starting at €8.20
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Marketing in the Age of Alexa
Dawar, NirajArticle HBS-R1803E-EMarketingOver the next decade, as artificially intelligent assistants like Alexa and Siri become the main channel through which people get information, goods, and services, the way companies acquire, serve, and retain customers will radically change. Because the bots will have deep knowledge about individuals' habits and preferences, they'll be able to anticipate a consumer's needs even better than the consumer herself can. They'll ensure that routine pur...Starting at €8.20
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Mahindra Lifespace Developers' Venture into Affordable Housing
Fuller, Joseph B.; Muthuram, VidhyaCase HBS-315082-EEntrepreneurshipStarting at €8.20
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Nalli Silk Sarees (A)
Narayanan, V.G.; Arora, Namrata; Muthuram, VidhyaCase HBS-113004-EFinanceNalli Silk Sarees Private Limited was a family owned and operated business that retailed Indian ethnic wear. This 83-year old company had enjoyed impressive growth with a $95 million turnover, a 22 store retail footprint, and had outdone its competitors by being the only player in its segment to have a national presence. Headquartered in Chennai, India, the company built its unique national brand by emphasizing innovation, customer centric practi...Starting at €8.20
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Equitas Microfinance (B): Response to the Andhra Pradesh Crisis
Narayanan, V.G.; Rangan, V. Kasturi; Muthuram, VidhyaCase HBS-113005-ESupplement for case 510104Starting at €5.74
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Wal-Mart Lobbying in India?
Ramanna, Karthik; Muthuram, VidhyaCase HBS-114023-EEconomicsIn 2012, as part of a routine disclosure under U.S. law, Wal-Mart revealed it had spent $25 million since 2008 on lobbying to "enhance market access for investment in India." This disclosure, which came weeks after the Indian government made a controversiStarting at €8.20
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Building a High Performance Culture at IDFC
Narayanan, V.G.; Muthuram, VidhyaCase HBS-114077-EAccounting and ControlIDFC was set up in 1997 to direct private finance to infrastructure projects in India. Over the years, it expanded its capabilities to become a 'complete solutions provider' offering financing solutions including debt and equity, investment banking, brokerage and asset management services to clients in the infrastructure sector. With nearly 50% of its employees joining through acquisitions, there were significant cultural differences within the c...Starting at €8.20
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Shenzhen Development Bank
Jin, Li; Xuan, Yuhai; Bai, X.B. (Xiao-Bing)Case HBS-210020-EFinanceWeijian Shan, Managing Partner of Newbridge Capital, faces a tough decision in regard to his firm's investment in Shenzhen Development Bank, China's fifteenth largest commercial bank. After signing a binding agreement to sell an effective controlling stake in SDB to Newbridge, the government-owned sellers and SDB reneged on the deal and dissolved the transitional management committee appointed by Newbridge. Weijian Shan and his deal team must wor...Starting at €8.20