This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Default Category
-
Job Dissatisfaction and High Turnover at the Lima Plant (Spanish version)
Skinner, C. Wickham; Beckham, HeatherCase HBS-211S05Leadership and People ManagementWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Treadway Tire's plant in Lima, Ohio must confront strong job dissatisfaction and high turnover among its line foremen. The foremen are caught in the middle of an adversarial relationship between the union and management, and they must cope with the needs and interests of both. They also perceive limited oppo...Starting at €8.20
-
Sizing Up the Active-Wear Market (Spanish version)
Tedlow, Richard S.; Beckham, HeatherCase HBS-317S01MarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In the wake of slumping sales and sagging profit margins, a leading manufacturer and retailer of high-end women's apparel, Harrington Collection, must evaluate an opportunity to expand into the high-growth active-wear market. Sara Huey, Vice President of Strategic Planning, calls on two of her colleagues to ...Starting at €8.20
-
Pondering Price Promotion (Spanish version)
Quelch, John A.; Beckham, HeatherCase HBS-410S12MarketingPrice Promotion, Pricing Policy, Consumer Marketing, Profitability Analysis, Retailing, Sales Promotion, Distribution Policy, Brand Equity, Trade Relations, CookwareStarting at €8.20
-
Splitting Hairs in Product Positioning (Spanish version)
Quelch, John A.; Beckham, HeatherCase HBS-412S20MarketingAfter three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to lift the hair from the skin, allowing for a closer shave. The company has already decided to introduce Clean Edge into the men's market where it has a strong presence. Jackson Randall,...Starting at €8.20
-
Cracking the Product Management Code (Spanish version)
Cespedes, Frank V.; Beckham, HeatherCase HBS-917S20MarketingPemberton Products is a U.S. market leader in the cookie and bakery snacks segment of the sweet snack market. Looking to expand into the salty snack market, the company acquires Krispy Inc., a maker of salty snack crackers located in the southeastern U.S. To compete with premium cracker brands, Pemberton plans to reformulate and re-launch the Krispy brand as "Krispy Natural," which offers natural ingredients, improved taste, and revised packaging...Starting at €8.20
-
Dannon: mercadotecnia y responsabilidad social Corporativa
Marquis, Christopher; Shah, Pooja; Tolleson, Amanda; Thomason, BobbiCase HBS-410S22Leadership and People ManagementPara maximizar su eficacia, los casos de color deben imprimirse en color. A finales de 2009, The Dannon Company estaba considerando pro comunicando activamente sus esfuerzos en materia de RSE a los consumidores. Con la fuerte conexión entre la producción de Dannon de alimentos para la salud y su compromiso con la salud y la nutrición de las actividades de RSE de base, la comunicación de estas actividades a los consumidores podrían mejorar el éxit...Starting at €8.20
-
Tim Keller Katzenbach Partners LLC (Resumido)
Groysberg, Boris; Marquis, Christopher; Kanji, Ayesha; Weber, JamesCase HBS-418S12Leadership and People ManagementPistas de los primeros seis meses de un reciente graduado de MBA, Tim Keller, en Katzenbach Partners, una empresa de consultoría moderna especializada en el cambio organizacional y la estrategia. Cubiertas cómo Keller inicialmente lucha con sus misiones y termina con una pregunta de si debía o no asistir a una reunión que no fue invitado a, donde los consultores más altos planean implementar la herramienta de la dinámica del sistema que él era re...Starting at €8.20
-
Global Business School Network
Marquis, Christopher; Bhattacharya, RwitwikaCase HBS-412044-ELeadership and People ManagementThe mission of the Global Business School Network (GBSN) is to strengthen business education for the developing world. The organization was transitioning out of its startup phase and wants to shift its focus from capacity building activities driven by the organization to empowering the network to carry out GBSN's mission. The case asks, what is the best way to accomplish this objective?Starting at €8.20
-
The Dannon Company: Marketing and Corporate Social Responsibility (B)
Marquis, Christopher; Thomason, BobbiCase HBS-412047-ELeadership and People ManagementTo maximize their effectiveness, color cases should be printed in color. Details Dannon's decision to initiate a cause marketing program focused on breast cancer to directly compete with Yoplait.Starting at €5.74
-
COSCO: Implementing Sustainability
Marquis, Christopher; Yin, Juelin; Yang, DongningCase HBS-412081-ELeadership and People ManagementIn January 2005, China Ocean Shipping (Group) Company (COSCO) announced it would join the United Nations Global Compact (UNGC). At that time, COSCO initiated sustainability reporting practices in line with the UNGC, and over the next six years these efforts evolved into an information technology platform integrating all the company's sustainability processes and indicators. In fall 2011, the company's leadership considered the following strategic...Starting at €8.20