IESE (España)
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Groupon: cambiar los hábitos de compra
Sieber, Sandra; Káganer, Evgeny; Al Turaigi, Tariq; Tatarinov, KatherineCase SI-187Innovation and Change, Knowledge and CommunicationEl meteórico ascenso de Groupon sin duda había sido excepcional, hasta el punto de que la revista Forbes lo había calificado como "el mayor crecimiento que una empresa ha experimentado jamás". Al lograr decenas de millones de usuarios desde 2008, muchos pensaron que Groupon iba a cambiar el modo en que consumíamos y disfrutábamos de nuestro tiempo libre. Sin embargo, el 2 de junio de 2011 la empresa lanzó una OPV y no todos quedaron tan impresion...Starting at €8.20
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Android y iPhone: ¿listos para hacer negocios
Sieber, Sandra; Tatarinov, KatherineCase SI-188Information Technologies, Innovation and ChangeEste caso analiza los cambios que están teniendo lugar en el sector móvil, en particular, con respecto a los teléfonos inteligentes (más comúnmente conocidos como smartphones) y las tabletas de las cuatro compañías más importantes del mercado actual. En el documento se comparan sus cuatro estrategias y se analizan los productos de cada competidor. Después, se resumen las tendencias y los importantes desarrollos tecnológicos que afectarán a este m...Starting at €8.20
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Innovis Telecom: Entrepreneurial Internationalization - Teaching Note
Ariño, Africa; Tatarinov, KatherineTeaching Note SMT-116-EDecision Analysis, Service and Operations Management, StrategyInnovis was a telecom services start-up founded in 2010 in India. Due to certain government regulations banning the import of telecom equipment from China, Innovis managers saw that the survival of the company was at risk and that it would have a greater competitive advantage if it were to provide its services in countries outside India. Within the first five years of its existence, and with limited resources, the company had already expanded to ...Starting at €0.00
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Fluidra Connect: The Internet of Pools
Rodríguez, Silvia; Nueno, José LuisCase M-1349-EInformation Technologies, Innovation and Change, MarketingConnect Fluidra is a smart solution for pool industry professionals to remotely manage and diagnose pool-related issues. It was one of the most innovative initiatives by Fluidra and would require a different business model than what the company had traditionally developed. After running a controlled product launch in Spain, approached as a lab, things did not go as expected: They had only installed one hundred devices when the target was five hun...Starting at €8.20
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The End of Low Cost Fundamentalism
Rodríguez, Silvia; Nueno, José LuisCase M-1267-EMarketingOn September 19th, at the World Low Cost Airline Congress, Alex Cruz, CEO of Vueling Airlines, offered his take on the future of the low cost industry. ¿We are witnessing the last phase of the transformation of short-haul. What will the new competitive landscape be like? This movement will affect all players. For airports, this will mean growth (increased number of passengers, flights, services), higher discretionary income and greater ability ...Starting at €8.20
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Olapic on Amazon.com's Cloud - Teaching Note
Zamora, Javier; Tatarinov, KatherineTeaching Note SIT-18-EEntrepreneurship, Information Technologies, Innovation and ChangeOn the morning of April 21, 2011, Alex Dantart, CTO of Olapic, was about to run the final tests on his New York-based IT startup company's new service, uPhoto. The launch date for this innovative photo crowdsourcing service, commissioned by Olapic's first corporate client - the New York Daily News (NYDN), was slated for the end of April. Although it seemed like the Internet connection was working, Dantart was puzzled when he realized that he coul...Starting at €0.00
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Fluidra Connect: The Internet of Pools - Teaching Note
Rodríguez, Silvia; Nueno, José LuisTeaching Note MT-43-EInformation Technologies, Innovation and Change, MarketingFluidra Connect is a smart solution for pool maintenance professionals to diagnose and manage pool-related issues remotely. It is one of Fluidra's most innovative initiatives but, after a controlled product launch was carried out, approached as a lab, the results were not as expected, with barely 100 devices installed out of a target of 500. Eloy Planes, CEO of Fluidra, questions the approach used for the product. Are the results obtained in the ...Starting at €0.00
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Fluidra Connect: el Internet de las piscinas
Rodríguez, Silvia; Nueno, José LuisCase M-1349Information Technologies, Innovation and Change, MarketingFluidra Connect es una solución inteligente orientada a los profesionales del sector de las piscinas que permite gestionar las cuestiones relacionadas con ellas y efectuar un diagnóstico de forma remota. Se trataba de una de las apuestas más innovadoras de Fluidra y supondría un modelo de negocio diferente al que había desarrollado tradicionalmente la compañía. Tras realizar un lanzamiento controlado del producto en España, a modo de LAB, los res...Starting at €8.20
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Sónar: 25 años vinculando creatividad y tecnología
Rodríguez, Silvia; Nueno, José LuisCase M-1358Entrepreneurship, Innovation and Change, MarketingEn el aspecto musical, Sónar se consolidó hace años como un punto de encuentro para la innovación dentro de la industria musical, como un festival en el que muchos artistas aspiraban a presentar sus nuevos proyectos o a consagrarse como integrantes de la élite mundial. Sin embargo, Sónar era mucho más que música. Edición tras edición, el congreso internacional Sónar+D sobre tecnología y creatividad ganaba relevancia como exponente de actuaciones ...Starting at €8.20
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Aje: Selling Drinks to the Base of the Pyramid
Nueno, José Luis; Bazán, Miguel; Rodríguez, SilviaCase M-1254-EMarketingThe case study describes AJE Group's internationalization process. It analyzes its foray into the Asian market and the consumer profile in this region as opposed to the company's natural market, South America. The text describes the challenges of a family business turned multinational group: human resource management, financial management, cultural issues, and so on.Starting at €8.20