HBSP (USA)
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Prediction Markets at Google (Spanish version)
Coles, Peter A.; Lakhani, Karim R.; McAfee, AndrewCase HBS-612S12Information TechnologiesIn its eight quarters of operation, Google's internally developed prediction market has delivered accurate and decisive predictions about future events of interest to the company. Google must now determine how to increase participation in the market, and how to best use its predictions.Starting at €8.20
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Connecting Taxis and Passengers in South America (Spanish version)
Coles, Peter A.; Edelman, BenjaminCase HBS-915S10EntrepreneurshipSaferTaxi, a taxi booking service in South America must develop its mobilization strategy; that is, it must attract enough passengers and drivers to make its service worthwhile for all. Drivers hesitate to pay for SaferTaxi's smartphones and service unless these will deliver passenger bookings -- and passengers have no reason to sign up unless drivers are available. Meanwhile, regulators question the permissibility of online taxi booking in light...Starting at €8.20
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Cambrian House
Coles, Peter A.; Lakhani, Karim R.; McAfee, AndrewCase HBS-608016-ECambrian House builds internet-based products and services by relying entirely on its user community for all aspects of its innovation and new product development process. Users suggest ideas for new products and services and also participate in a monthly voting process to select the best ideas. The company is now considering the deployment of a prediction market to deepen user involvement and commitment in its innovation; however, it is not sure...Starting at €8.20
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Ocean Tomo: Building a Market for Intellectual Property
Hagiu, Andrei; Coles, Peter A.; Wagonfeld, Alison BerkleyCase HBS-709404-EStrategyOcean Tomo's management team sought to turn the company into the leading intermediary for intellectual property. Despite its increasingly important role in the global marketplace, IP remained a notoriously illiquid asset--difficult to value, harder to trade, and often underutilized by owners. CEO Jim Malackowski and his colleagues hoped to capitalize on this inefficiency by designing and operating innovative marketplaces for intellectual property...Starting at €8.20
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Graves Industries, Inc. (B): División de Equipo Marítimo Lohnes
Merchant, Kenneth A.; Mulloy, Joseph P.Case HBS-105S03Accounting and ControlDescribe los acontecimientos que ocurren durante un período de cuatro años en una división de Industrias de Graves. La división pasa por un ciclo económico y utiliza varios métodos de gestión de los ingresos para cumplir con sus objetivos presupuestarios. El propósito del caso es permitir la exploración de las causas de los comportamientos y formas poco éticas (o fraudulentas) en el que se podría haber evitado, o al menos detectados con mayor efi...Starting at €5.74
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Graves Industries, Inc. (C): División de Equipo para Consumidores
Merchant, Kenneth A.; Mulloy, Joseph P.Case HBS-105S04Accounting and ControlDescribe los acontecimientos que ocurren durante un período de tres años en una división de Industrias de Graves. La división está siendo exprimido con fines de lucro, y los gerentes de la división se involucra en algunos esquemas de informes financieros fraudulentos que involucran ingresos y capitalización de gastos. Una serie de cuestiones se plantean causas preocupantes de los fraudes y los métodos de prevención y / o detección de los mismos....Starting at €5.74
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BulkWhiz: Negotiating as a Startup Founder in the UAE, Teaching Note
Coffman, Katherine; Exley, Christine L.Teaching Note HBS-920004-ETeaching note to case 919004Starting at €0.00
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How to Encourage Others to Give and When to Pass the Torch Insights from The Philanthropy Connection, Teaching Note
Exley, Christine L.; McGinn, Kathleen L.Teaching Note HBS-920046-ETeaching note for case 920018.Starting at €0.00
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Microsoft adCenter
Coles, Peter A.; Edelman, BenjaminCase HBS-908049-EStrategyMicrosoft considers alternatives to expand its presence in online advertising, especially text-based pay-per-click advertising. Google dominates, and it is unclear how Microsoft can grow, despite considerable technical and financial resources. Microsoft considers a set of alternatives, each with clear benefits but also serious challenges.Starting at €8.20
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Attack of the Clones: Birchbox Defends Against Copycat Competitors
Coles, Peter A.; Edelman, BenjaminCase HBS-912010-EStrategyBirchbox offers trial-sized beauty products delivered monthly by mail -- attracting rave reviews. Seeing the success of this model, numerous "copycat" clones seek to offer the same service. Many of these copycats focus on non-U.S. countries, but others are challenging Birchbox on its home territory. Can Birchbox defend its position? How?Starting at €8.20