HBSP (USA)
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Change Through Persuasion (Spanish version)
Garvin, David A.; Roberto, Michael A.Article HBS-R0502FLeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Faced with the need for a massive change, most managers respond predictably. They revamp the organization's strategy, shift around staff, and root out inefficiencies. They then wait patiently for performance to improve--only to be bitterly disappointed because they...Starting at €8.20
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Empoderados
Bernoff, Josh; Schadler, TedArticle HBS-R1007HLeadership and People ManagementDespués de su guitarra se rompió en un vuelo de United Air Lines y la aerolínea rechazó su reclamación por daños, músico Dave Carroll hizo el vídeo de YouTube "United Breaks Guitars", que más de 8 millones de personas han visto. Carroll está lejos de ser el único que tiene los medios de comunicación social empleado para fustigar una empresa de mal servicio al cliente. Por ejemplo, un popular blogger le aconsejó millones o más seguidores en Twitte...Starting at €8.20
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Children's Hospital and Clinics (A) (Spanish version)
Edmondson, Amy C.; Roberto, Michael A.; Tucker, AnitaCase HBS-303S23StrategyThis case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Describes the major phases of an initiative designed to transform the organization and enhance patient safety. Raises interesting questions about how to encourage candid discussion about failures while continuing to hold people...Starting at €8.20
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Strategic Planning at Sun Life (Spanish version)
Roberto, Michael A.Case HBS-303S24StrategyDescribes the firm's strategic planning activities and focuses on the challenge of developing processes that enable the firm to improve the core business as well as processes that foster the creation of promising new business opportunities.Starting at €8.20
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The All-Star Sports Catalog Division (Spanish version)
Garvin, David A.; Roberto, Michael A.Case HBS-303S29StrategyDescribes a senior management team's strategic decision-making process. The division president faces three options for redesigning the process to address several key concerns. The president has extensive quantitative and qualitative data about the process to guide him as he and the senior team attempt to make improvements.Starting at €8.20
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Robert Mondavi and the Wine Industry (Spanish version)
Roberto, Michael A.Case HBS-304S09StrategyThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Examines the competitive challenges facing Robert Mondavi as the wine industry begins to consolidate globally. Mondavi faces challenges from foreign competitors entering the U.S. market as well as diversified global alcoholic beverage companies entering the wine business.Starting at €8.20
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McDonald's: Problemas gigantes (A)
Roberto, Michael A.Case HBS-305S15StrategyEste caso es uno de los dos casos que describen la situación y el bajo rendimiento en McDonalds Corp. a principios de 2003. Este ejercicio instruye a los estudiantes a emplear un proceso de intercambio de ideas estructurado para desarrollar opciones estratégicas para McDonald.Starting at €8.20
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Ejercicio de toma de decisiones (C) (Spanish Version)
Garvin, David A.; Roberto, Michael A.Case HBS-307S08StrategyProporciona cuestionarios para que los estudiantes pueden comparar sus experiencias con los diferentes procesos Decison de decisiones. Los estudiantes leen "dolores de crecimiento", un estudio de caso de Harvard Business Review (HBR), y luego trabajar en equipo para llegar a recomendaciones utilizando un enfoque de consenso para la toma de decison. Al día siguiente se utilizan Toma de Decisiones Ejercicio (B) y (C) y "Caso del Hospital no saludab...Starting at €5.74
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Orientación para analizar la película "Path to War"
Roberto, Michael A.Case HBS-314S02Leadership and People ManagementPrepara a los estudiantes para ver "Camino a la guerra" - una película que representa los procesos de toma de decisiones empleadas por el presidente Lyndon Johnson y sus asesores durante la Guerra de Vietnam. Proporciona una breve historia del conflicto en Vietnam antes de la decisión de Johnson a enviar tropas de combate estadounidenses e información biográfica acerca de Johnson y los otros participantes clave en el proceso de toma de decisiones...Starting at €8.20
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Helping HEROes Innovate: How Your Company Can Surface Ideas and Encourage Employee-Driven Innovation
Bernoff, Josh; Schadler, TedBook Chapter HBS-7037BC-EInnovation in a business powered by employee HEROes-Highly Empowered and Resourceful Operatives-is about speed, collaboration, and systems for capturing the best ideas. In this chapter, authors Josh Bernoff-coauthor of "Groundswell"-and Ted Schadler explain how these three elements enable employee HEROes to find the others who can help them get things started quickly. Speed, collaboration, and idea-capturing systems contribute to both minor, "sus...Starting at €8.20