HBSP (USA)
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RFID at the METRO Group (Spanish version)
Ton, Zeynep; Dessain, Vincent; Stachowiak-Joulain, MonikaCase HBS-610S05Service and Operations ManagementIntroduces radio frequency identification (RFID) as the next generation of automatic identification technologies that is expected to improve the performance of retail supply chains through reduced shrink, increased product availability, and improved labor productivity. Showcases the implementation of the technology by the METRO Group, the world's third-largest retailer. Places students in the position of Dr. Gerd Wolfram, managing director of MET...Starting at €8.20
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LA LISTA HBR: Ideas innovadoras para 2009
Warren, Elizabeth; Tyagi, Amelia; Collier, Paul; Warnholz, Jean-Louis; Cuddy, Amy J.C.; Sviokla, John; Goldstein, Noah J.; Fisman, Raymond; Saffo, Paul; Pall, Gurdeep Singh; McGrath, Rita Gunther; Benyus, Janine M.; Pauli, Gunter A.M.; Norton, Michael I.; Schwartz, Peter; Christakis, Nicholas A.; Suarez-Orozco, Marcelo; Bremmer, Ian; Pujadas, Juan; Jurvetson, Steve; McCreary, Lew; Ilube, Tom; Pentland, Alex "Article HBS-R0902AKnowledge and CommunicationNuestro estudio anual de las ideas y tendencias que harán un impacto en el negocio: Elizabeth Warren y Amelia Tyagi creen crédito al consumo debe hacerse tan seguro como cualquier otro producto. Paul Collier y Jean-Louis Warnholz revelan un clima cada vez más favorable a la inversión en el África subsahariana. Amy J. C. Cuddy afirma que el calor y la competencia no son mutuamente excluyentes. John Sviokla predice un aumento de los préstamos peer-...Starting at €8.20
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Por qué los "Buenos empleos" son buenos para los minoristas
Ton, ZeynepArticle HBS-R1201LLeadership and People ManagementDemasiados gerentes minoristas creen que deben ofrecer los malos trabajos a mantener los precios bajos. Como resultado, casi una quinta parte de los trabajadores estadounidenses sufren bajos salarios, beneficios pobres, los horarios que cambian constantemente, y pocas oportunidades de ascenso. la investigación del autor revela, sin embargo, que la compensación se presume entre la inversión en los empleados y los precios bajos es falsa. Para cumpl...Starting at €8.20
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¡Promociónate!
Steenburgh, Thomas; Norton, Michael I.Case HBS-515S04MarketingLos ayuda a desarrollar un discurso de ascensor para su activo más importante - a sí mismos. Antes de clase, los estudiantes se les pide que entrevistar a un posible empleador y para desarrollar campos de ascensor preliminares. Una vez en clase, los estudiantes trabajan a través de un ejercicio que ayuda a definir sus campos de ascensor y comprender mejor varios principios clave de marketing. Conduce a una discusión interesante y estimulante.Starting at €8.20
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Making Charity Pay
Norton, Michael I.; Avery, JillArticle HBS-F1410B-ECompanies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals. Firms can design more-successful initiatives by ensuring alignment between what the authors call the three C's of consumer philanthropy: Companies need to choose Causes that resonate with Customers in a way that drives sales.Starting at €8.20
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The HBR List: Breakthrough Ideas for 2009
Warren, Elizabeth; Tyagi, Amelia; Collier, Paul; Warnholz, Jean-Louis; Cuddy, Amy J.C.; Sviokla, John; Goldstein, Noah J.; Fisman, Raymond; Saffo, Paul; Pall, Gurdeep Singh; McGrath, Rita Gunther; Benyus, Janine M.; Pauli, Gunter A.M.; Norton, Michael I.; Schwartz, Peter; Christakis, Nicholas A.; Suarez-Orozco, Marcelo; Bremmer, Ian; Pujadas, Juan; Jurvetson, Steve; McCreary, Lew; Ilube, Tom; Pentland, Alex "Article HBS-R0902A-EOur annual survey of ideas and trends that will make an impact on business: Elizabeth Warren and Amelia Tyagi believe consumer credit should be made as safe as any other product. Paul Collier and Jean-Louis Warnholz reveal an increasingly investment-friendly climate in sub-Saharan Africa. Amy J.C. Cuddy asserts that warmth and competence are not mutually exclusive. John Sviokla predicts a surge of peer-to-peer lending in the wake of the financial...Starting at €8.20
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Bonuses in Bad Times (HBR Case Study and Commentary)
Beyersdorfer, Daniela; Dessain, Vincent; Ton, ZeynepArticle HBS-R1207R-ELeadership and People ManagementIt's 2008 and Spanish food retailer Superado is on course to miss its financial targets. According to company policy, this means that Superado should withhold all bonuses for the year. But the company has an unbroken tradition of paying out bonuses and treating its workforce well--and it enjoys low staff turnover and high productivity as a result. In this fictionalized case study, based on a Harvard Business School case by Zeynep Ton and Simon Ha...Starting at €8.20
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The Hidden Risk in Cutting Retail Payroll
Ton, ZeynepArticle HBS-F0803E-EService and Operations ManagementWhen retailers' sales slip, the biggest opportunity to boost profits comes from improving execution. To do that, research shows, managers may actually need to increase staff.Starting at €8.20
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People Often Trust Eloquence More Than Honesty
Rogers, Todd; Norton, Michael I.; Berinato, ScottArticle HBS-F1011D-ELeadership and People ManagementThough we'd like to think that it always pays to be honest, new research from Harvard proves that it doesn't necessarily. A new study that compared viewers' reactions to a candidate's answers to questions in a debate reveals that when the candidate dodged a question eloquently, people liked and trusted him nearly as much as when he gave a direct response. What's more, they preferred artful dodges to honest but less articulate answers. That findin...Starting at €8.20
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Zara: Managing Stores for Fast Fashion
Ton, Zeynep; Corsi, Elena; Dessain, VincentCase HBS-610042-EService and Operations ManagementPablo Isla, the CEO of Zara, wanted to improve operational efficiencies in managing its store network. In particular, he wanted to improve labor productivity at the stores. He considered outsourcing certain store operations to third parties, changing the way store managers were compensated, and creating formal operating procedures for store operations. But he knew he had to be careful. Could an emphasis on improving labor productivity hurt other ...Starting at €8.20