HBSP (USA)
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The Art of Managing Complementors (Spanish version)
Yoffie, David B.; Kwak, MaryArticle HBS-R0609EStrategyhard power (inducements or coercion to get what you want) and soft power (persuasion through indirect means to get others to want what you want). The authors explain how to build both hard power and soft, illustrate the strengths and limits of each, and offer guidelines for choosing one over the other. Conflict among complementors is inevitable, but together, hard and soft power can help companies manage the dark side of complementor relationshi...Starting at €8.20
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What's Your Google Strategy? (Spanish version)
Hagiu, Andrei; Yoffie, David B.Article HBS-R0904FStrategy(1) Whether to play with existing MSPs, build their own platform, or do both; (2) once they've concluded that at least one third-party MSP can benefit their business, deciding how many to join; and (3) figuring out how to play - that is, which features or services they should adopt and which they should reject in order to maintain their company's competitive advantage. Some companies that lack the power to influence an MSP's actions may have few...Starting at €8.20
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Lattice Ways to Participate: Creating a Company Culture of Collaboration and Transparency
Benko, Cathleen; Anderson, MollyBook Chapter HBS-7012BC-EThe traditional corporate ladder is giving way to a new kind of organizational structure-the corporate lattice-in which success is no longer defined as a linear climb to the top, and rigid definitions of what work is, how it should be accomplished, and who gets to participate are being transformed. In this chapter, the authors examine how companies can enable broad-based, nonhierarchical forms of participation through the interrelated forces of c...Starting at €8.20
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Lattice Ways to Build Careers: An Operational Approach to Career Customization
Benko, Cathleen; Anderson, MollyBook Chapter HBS-7018BC-EThe changing world of work is dismantling the corporate ladder step by step. Tom Peters, the best-selling author of "In Search of Excellence," sums it up this way: "It's over. No more vertical. No more ladder. A career is now a checkerboard. Or even a maze." In this chapter, the authors explore how companies can redesign their talent practices through career enhancement and customization. They introduce the mass career customization (MCC) tool, w...Starting at €8.20
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The Individual's Guide to the Shifting Landscape: Charting Your Career Path Within the Corporate Lattice Structure
Benko, Cathleen; Anderson, MollyBook Chapter HBS-7019BC-EThe traditional corporate ladder is giving way to a new kind of organizational structure-the corporate lattice-in which success is no longer defined as a linear climb to the top, and rigid definitions of what work is, how it should be accomplished, and who gets to participate are being transformed. In this chapter, the authors explore the changing role each individual plays in directing his or her own lattice journey. Individuals need to treat th...Starting at €8.20
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Apple Computer--1995 (A) (Spanish Version)
Yoffie, David B.; Mahmood, TakiaCase HBS-718S22StrategyActualizaciones de Apple Computer - 1992. Resume las acciones estratégicas entre 1992 y 1995 con respecto a los PC, el PowerMac, multimedia, la concesión de licencias del sistema operativo, y alianzas con IBM.Starting at €8.20
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Walmart Update, 2019 (Spanish version)
Yoffie, David B.; Fisher, DanielCase HBS-720S07StrategyIn 2019 Walmart was still the world's largest company, with over $500 billion in annual revenue and operations around the world. Although it had mostly vanquished its rival discount retailers in the U.S., it was struggling to find the right growth strategy. Facing a mature U.S. market, it had looked to ecommerce and international sales as an engine of growth. Walmart leadership also faced intense competition from dominant online retailer Amazon. ...Starting at €8.20
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Coke vs. Pepsi in the 1990s (Spanish version)
Yoffie, David B.; Foley, SharonCase HBS-703S09StrategyThe competition between Coke and Pepsi is a classic corporate battle that began in America at the turn of the century and has expanded into worldwide competitive warfare in the 1990s. This case examines the economics of the soft drink and bottling industries, and describes the history and internationalization of the cola wars.Starting at €8.20
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Gucci Group N.V. (B) (Spanish Version)
Yoffie, David B.; Kwak, MaryCase HBS-703S11StrategyComplementa el caso (A).Starting at €5.74
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Gucci Group N.V. (C) Progresos en YSL
Yoffie, David B.; Kwak, MaryCase HBS-703S12StrategyComplementa el caso (A).Starting at €5.74