HBSP (USA)
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Storytelling That Moves People (Spanish version)
McKee, Robert; Fryer, BronwynArticle HBS-R0306BStrategyWhen executives need to persuade an audience, most try to build a case with facts, statistics, and some quotes from authorities. In other words, they resort to "companyspeak," the tools of rhetoric they have been trained to use. In this conversation with HBR, Robert McKee, the world's best-known screenwriting lecturer, argues that executives can engage people in a much deeper--and ultimately more convincing--way if they toss out their PowerPoint ...Starting at €8.20
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El caso HBR: La ola de despidos
Fryer, BronwynArticle HBS-R0903ALeadership and People ManagementAstrigo está en problemas. La cadena de mejoras para el hogar ha perdido su pronóstico de ganancias mal y las ventas están cayendo. Una reducción del 10% en el aspecto personal como la única opción. Despidos, sin embargo, podrían debilitar el compromiso de toda la vida del minorista a los empleados y la capacidad de ofrecer sus servicios al cliente famoso. Pero tocando efectivo reservado para adquisiciones estratégicas va en contra de los valores...Starting at €8.20
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El caso HBR: Llegó la hora de hacer una movida lateral
Fryer, BronwynArticle HBS-R0911BLeadership and People ManagementCuando una compañía de seguros del Reino Unido está plagada de un escándalo de fraude de valores que da como resultado la destitución del director general, el director de recursos humanos aprovecha la oportunidad para sacudir la cultura con un reemplazo negrita. Sin embargo, el presidente de la junta no se siente cómodo con esa estrategia, prefiriendo centrarse en los candidatos de un sello más tradicional. ¿Hasta dónde puede - y debe - el direct...Starting at €8.20
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You Need an Innovation Strategy (Spanish version)
Pisano, Gary P.Article HBS-R1506BStrategyWhy is it so hard to build and maintain the capacity to innovate? The reason is not simply a failure to execute but a failure to articulate an innovation strategy that aligns innovation efforts with the overall business strategy. Without such a strategy, companies will have a hard time weighing the trade-offs of various practices--such as crowdsourcing and customer co-creation--and so may end up with a grab bag of approaches. They will have troub...Starting at €8.20
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The Jaguar Project (Spanish version)
Gino, Francesca; Pisano, Gary P.Case HBS-610S17Service and Operations ManagementTeradyne, a leading manufacturer of semiconductor test equipment, embarked on a multiyear effort to improve its product development capabilities and to implement more formalized project management approaches. Examines the development of a new-generation tester that involved significant hardware and software design. For this, the company decided to implement new approaches to project management and project teams. Invites discussion of the effectiv...Starting at €8.20
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Managing Growth (Spanish version)
Huckman, Robert S.; Pisano, Gary P.Case HBS-611S08Service and Operations ManagementConsiders the situation facing David Barger, President and CEO of JetBlue Airways, in May 2007 as he addresses the airline's need to slow its growth rate in the response to increasing fuel costs and the effects of major operational crisis for the airline in February 2007. In 2005, JetBlue-typically viewed as a low-cost carrier (LCC)-made a move that is often considered antithetical to the LCC model. Specifically, JetBlue moved from a single aircr...Starting at €8.20
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&Samhoud Service Management (Spanish Version)
DeLong, Thomas J.; Nanda, Ashish; Mullick, MonicaCase HBS-804S12Service and Operations ManagementY Samhoud, una pequeña empresa de consultoría de gestión de servicios en los Países Bajos, se enfrenta con el dilema de despedir a su mayor cliente, mientras que la introducción de la teoría de la cadena de beneficios servicio de Heskett.Starting at €8.20
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Infosys Technologies (Spanish Version)
Nanda, Ashish; DeLong, Thomas J.Case HBS-810S07Service and Operations ManagementCrear y sostener una empresa de tecnología basada en el tercer mundo para competir a nivel mundial (es decir, en el primer mundo) plantea muchos retos. Estos desafíos son examinados a través de la génesis y progresión de las decisiones de Infosys Technologies Ltd. clave hecha por el presidente N. R. Narayana Murthy son particularmente resaltado.Starting at €8.20
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Strategic Review at Egon Zehnder International (A) (Spanish version)
Nanda, Ashish; Morrell, KelleyCase HBS-907S03StrategyThe case describes the history of the executive search firm Egon Zehnder International (EZI) from its inception through 2000. Internal and environmental changes lead EZI leaders to question whether the firm might be at an inflection point in its history. The EZI executive committee contemplates whether and how to engage in a strategy review process.Starting at €8.20
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Ownership Structure in Professional Service Firms: Partnership vs. Public Corporation (Spanish Version)
Nanda, Ashish; Prusiner, LaurenCase HBS-908S02StrategyStarting at €8.20