HBSP (USA)
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Ethical Leader's Decision Tree (Spanish version)
Bagley, Constance E.Article HBS-F0302CIf you spring for optional pollution-control devices at your overseas plant, have you violated your duty to maximize shareholder value? Here's a framework that can help clarify this and other ethical dilemmas.Starting at €8.20
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Dannon: mercadotecnia y responsabilidad social Corporativa
Marquis, Christopher; Shah, Pooja; Tolleson, Amanda; Thomason, BobbiCase HBS-410S22Leadership and People ManagementPara maximizar su eficacia, los casos de color deben imprimirse en color. A finales de 2009, The Dannon Company estaba considerando pro comunicando activamente sus esfuerzos en materia de RSE a los consumidores. Con la fuerte conexión entre la producción de Dannon de alimentos para la salud y su compromiso con la salud y la nutrición de las actividades de RSE de base, la comunicación de estas actividades a los consumidores podrían mejorar el éxit...Starting at €8.20
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Where Is Advertising Going. Into 'Stitials (Spanish version)
Rayport, JeffreyArticle HBS-F0805AMarketingIt's high time to shift our focus from the "avails" in media content to those in consumers' lives - that is, where, when, and how people might be receptive to relevant commercial messages.Starting at €8.20
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Cultivating Compliance for Strategic Strength: Mastering the Legal Aspects of Business
Bagley, Constance E.Book Chapter HBS-8153BC-ECompliance with the law is just the baseline for winning legally in business. This chapter shows how managers can practice what the author calls "strategic compliance management," which goes beyond mere compliance with the law to embrace organizational integrity and to seek out and exploit business opportunities provided by regulation and deregulation. This chapter is excerpted from "Winning Legally: How to Use the Law to Create Value, Marshal R...Starting at €8.20
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Using Contracts to Define and Strengthen Relationships: Mastering the Legal Aspects of Business
Bagley, Constance E.Book Chapter HBS-8155BC-EThis chapter identifies the web of relationships inherent in any business, and explains how managers can structure contracts to define and strengthen relationships by increasing predictability, allocating risk and reward, creating and retaining options, and aligning incentives. This chapter is excerpted from "Winning Legally: How to Use the Law to Create Value, Marshal Resources, and Manage Risk."Starting at €8.20
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Capturing the Value of Intellectual Capital: Mastering the Legal Aspects of Business
Bagley, Constance E.Book Chapter HBS-8157BC-EThe ability to use intellectual property laws to capture the value of the firm's inventions, proprietary information, and other intangible assets is a key strategic advantage. This chapter shows managers how to use patents, copyrights, trade secrets, and trademarks both offensively and defensively. This chapter is excerpted from "Winning Legally: How to Use the Law to Create Value, Marshal Resources, and Manage Risk."Starting at €8.20
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Western Union: Our World, Our Family, Teaching Note
Marquis, Christopher; Thomason, BobbiTeaching Note HBS-410080-ELeadership and People ManagementTeaching Note for [410050].Starting at €0.00
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IBM: The Corporate Service Corps, Teaching Note
Marquis, Christopher; Comings, Alison; Thomason, BobbiTeaching Note HBS-410131-ELeadership and People ManagementTeaching Note for [409106].Starting at €0.00
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Driving Sustainability at Bloomberg L.P.
Marquis, Christopher; Beunza, Daniel; Ferraro, Fabrizio; Thomason, BobbiCase HBS-411025-EDescribes the addition of environmental, social and governance (ESG) performance indicators to the Bloomberg terminal. The initiative grew out of Bloomberg's broader sustainability initiatives and is an example of how committed employees can create positive social change within organizations. Issues highlighted in the case for discussion include: How can committed employees implement an innovative sustainability initiative within a large corporat...Starting at €8.20
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Whole Foods: Balancing Social Mission and Growth, Teaching Note
Marquis, Christopher; Thomason, BobbiTeaching Note HBS-411057-ELeadership and People ManagementTeaching Note for 410023.Starting at €0.00