HBSP (USA)
-
Novartis: el liderazgo de una empresa global
George, William W.; Palepu, Krishna G.; Knoop, Carin-IsabelCase HBS-418S09StrategyNovartis, empresa de salud más importantes del mundo, se formó en 1996 de la fusión de dos compañías farmacéuticas muy diferente, de nivel medio con sede en Suiza. El caso describe la evolución de la compañía durante los últimos 17 años, ya que se transformó en una empresa verdaderamente global, con 127.000 empleados de 153 nacionalidades en 140 países y generando $ 56,7 mil millones en 2012 ingresos y $ 9.6 mil millones en ingresos netos, por lo...Starting at €8.20
-
Where Is Advertising Going. Into 'Stitials (Spanish version)
Rayport, JeffreyArticle HBS-F0805AMarketingIt's high time to shift our focus from the "avails" in media content to those in consumers' lives - that is, where, when, and how people might be receptive to relevant commercial messages.Starting at €8.20
-
Afterpay U.S.: The Omnichannel Dilemma
Moreno, Antonio; Ngwe, Donald; Gonzalez, GeorgeCase HBS-519086-EMarketingStarting at €8.20
-
Facebook Confronts a Crisis of Trust
George, William W.; Migdal, AmramCase HBS-318145-EKnowledge and CommunicationStarting at €8.20
-
Howard Schultz: Building Starbucks Community (B)
George, William W.; Pierce, LanceCase HBS-407127-ELeadership and People ManagementSupplements the (A) case.Starting at €5.74
-
Martin Luther King, Jr.: A Young Minister Confronts the Challenges of Montgomery, Teaching Note
George, William W.Teaching Note HBS-408102-ELeadership and People ManagementTeaching Note for [406016].Starting at €0.00
-
Oprah!, Teaching Note
George, William W.Teaching Note HBS-408117-ELeadership and People ManagementTeaching Note for [405087].Starting at €0.00
-
Instructor's Guide to Authentic Leadership Development, Course Overview
George, William W.Teaching Note HBS-408124-EInstructor's guide - not available for classroom use.Starting at €0.00
-
David Neeleman: Flight Path of a Servant Leader (A)
George, William W.; Breitfelder, Matthew D.Case HBS-409024-ELeadership and People ManagementDavid Neeleman, founder of JetBlue, is forced to confront a crisis in customer confidence following operational difficulties on February 14, 2007. This becomes a vital test of his leadership.Starting at €8.20
-
David Neeleman: Flight Path of a Servant Leader (B)
George, William W.; Breitfelder, Matthew D.Case HBS-409038-ELeadership and People ManagementDavid Neeleman (B) traces the events subsequent to the (A) case.Starting at €5.74