HBSP (USA)
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Breakthrough Thinking from Inside the Box (Spanish version)
Coyne, Kevin P.; Clifford, Patricia Gorman; Dye, ReneeArticle HBS-R0712EStrategyEach is something that adults loved as children and that was reproduced in an expensive form for grown-ups. Asking brainstorming participants to ponder how their childhood passions could be recast as adult offerings might generate some fabulous ideas for new products or services.Starting at €8.20
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The HBR Agenda 2011 (Spanish version)
Ariely, Dan; Brown, Tim; Cappelli, Peter; Davenport, Thomas H.; Duflo, Esther; Fernández-Aráoz, Claudio; Govindarajan, Vijay; Gratton, Lynda; Hackman, J. Richard; Ibarra, Herminia; Kedrosky, Paul; Lafley, A.G.; Li, Charlene; Ma, Jack; Manzoni, Jean-Francois; Pink, Daniel H.; Porter, Michael E.; Schein, Edgar H.; Schmidt, Eric; Schwab, Klaus; Shirky, Clay; Stiglitz, Joseph E.; Sutton, Robert I.; Tyson, LaArticle HBS-R1101BKnowledge and CommunicationJoseph E. Stiglitz will be crafting a new postcrisis paradigm for macroeconomics whereby rational individuals interact with imperfect and asymmetric information. Herminia Ibarra will be looking for hard evidence of how "soft" leadership creates value. Eric Schmidt will be planning to scale mobile technology by developing fast networks and providing low-cost smartphones in the poorest parts of the world. Michael Porter will be using modern cost a...Starting at €8.20
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Publish or Protect? (Spanish version)
Shih, Willy; Chai, SenCase HBS-615S15Service and Operations ManagementShould they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and nobody else could patent them? They wish to preserve their freedom to practice, but they are very concerned about competitors' ability to benefit from LEGO Group's R&D investments or alternately interfere with its freedom to operate.Starting at €8.20
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A Moving Target: Real World Strategies for Applying 5 Forces, Selecting and Using Appropriate Tools, and Reacting to Feedback
Barney, Jay; Clifford, Patricia GormanBook Chapter HBS-7135BC-E"What I Didn't Learn in Business School" follows new consultant Justin Campbell as he joins an elite team hired by a chemical firm to assess the potential of a newly developed technology. Read along as Justin meets with a vice president, the second-in-command at the chemical firm. Throughout the interview, Justin learns that a particular mode of analysis is not applicable to every situation. Like any newcomer, he tries to match a case study to a ...Starting at €8.20
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A Lone Ranger: Real World Strategies for Applying Growth Opportunity Scans, Assessing Product Extensions, and Realizing the Potential of Radical Innovations
Barney, Jay; Clifford, Patricia GormanBook Chapter HBS-7147BC-E"What I Didn't Learn in Business School" is a fictional account that follows new consultant Justin Campbell as he joins an elite team hired by a chemical firm to assess the potential of a newly developed technology. This chapter finds Justin struggling to get a handle on several different applications for this technology in order to determine the growth opportunity and lay the groundwork for choosing the highest-potential innovations. Learn from ...Starting at €8.20
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A Team Effort: Real World Strategies for Justifying Vertical Integration, Considering Joint Ventures, and Understanding Organizational Dynamics
Barney, Jay; Clifford, Patricia GormanBook Chapter HBS-7148BC-E"What I Didn't Learn in Business School" is a fictional account that follows new consultant Justin Campbell as he joins an elite team hired by a chemical firm to assess the potential of a newly developed technology. At the opening of this chapter, Justin realizes that the work he has been doing alone on the new project overlaps significantly with the work that his colleagues have done. While attempting to crack the strategy case on his own, he ha...Starting at €8.20
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A Constructive Meeting: Real World Strategies for Synthesizing Complex Information, Managing Projects under Tight Timelines, and Mitigating Strategic Risks
Barney, Jay; Clifford, Patricia GormanBook Chapter HBS-7151BC-E"What I Didn't Learn in Business School" is a fictional account that follows new consultant Justin Campbell as he joins an elite team hired by a chemical firm to assess the potential of a newly developed technology. Authors Jay Barney and Trish Gorman Clifford use Justin's story to examine the challenges a recent MBA graduate faces in applying his education on the job-in a way a traditional business book about strategy never could. In this chapte...Starting at €8.20
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Why the Groundswell-and Why Now: Social Technologies-A Call to Action for Your Business
Li, Charlene; Bernoff, JoshBook Chapter HBS-8338BC-EYour company's customers are talking about your brand right now, on Facebook and Twitter, probably in ways you haven't approved and wouldn't like. Your support representatives' conversations with customers will show up on YouTube, and so will your TV commercials, intercut with sarcastic commentary. This movement-the "groundswell"-comes from a thousand different sources and washes over traditional businesses like a flood. And while you can't stop ...Starting at €8.20
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Jujitsu and the Technologies of the Groundswell: Understanding Social Technologies and Turning Them to Your Advantage
Li, Charlene; Bernoff, JoshBook Chapter HBS-8339BC-EYou probably know that the groundswell-the global phenomenon in which people use social media technologies to get the things they need from one another rather than from businesses and institutions-threatens to undermine the control on which many organizations are built. In this chapter, social media strategy leaders Charlene Li and Josh Bernoff show how you can turn the groundswell to your advantage, much the way a jujitsu master turns the force ...Starting at €8.20
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The Social Technographics Profile: Applying Social Media Demographics to Your Business Strategy
Li, Charlene; Bernoff, JoshBook Chapter HBS-8340BC-EThe world is not completely flat: people in India don't use the same social networks as people in Germany. And people in Germany don't use the same social networks as people in the United States. But the fundamental emotions that drive people to the groundswell-the desire to connect, to create, to express opinions, and to help each other-are universal. To truly understand how social media users operate-and affect businesses-you need to dissect an...Starting at €8.20