HBSP (USA)
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Human-Centered Service Design (Spanish version)
Buell, Ryan W.; Otazo, AndrewCase HBS-617S03Service and Operations ManagementTeach this case online with new suggestions added to the Teaching Note. This case study includes mandatory video elements, which are integrated into the pre-class assignment for students and the classroom teaching plan for instructors. Information on how to access and use these multimedia components is included in the Teaching Note. The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and pr...Starting at €8.20
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Selecting New Creative (Spanish version)
Holt, Douglas B.Case HBS-505S19MarketingHighlights the key role of selecting creative in brand communications, the challenges of building a brand in a turbulent cultural environment, the challenges of extending an advertising campaign, and the interpretation of ads as a crucial senior management skill. Includes color exhibits.Starting at €8.20
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The Promise of Agriculture in the Republic of Cuba
Alvarez, Jose B.; Otazo, Andrew; Knoop, Carin-IsabelCase HBS-516067-EEconomicsThis background note explains Cuba's past and current agriculture policies, as well as provides insights into its future potential as relations with the U.S. normalize.Starting at €8.20
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CV Ingenuity (A): How to Evaluate the Commercial Viability of New Health Care Technologies
Herzlinger, Regina E.; Otazo, AndrewCase HBS-315045-EEntrepreneurshipA medical device startup seeks to complete its clinical trials with very little startup funding and a small staff when compared to its competitors.Starting at €8.20
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Movile: Building a Global Technology Company
Applegate, Lynda M.; Werker, Eric; Peinado, Arnold B.; Otazo, AndrewCase HBS-716010-EEconomicsStarting at €8.20
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Branding in the Age of Social Media (Spanish version)
Holt, Douglas B.Article HBS-R1603BMarketingSocial media was supposed to usher in a golden age of branding. But things didn't turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass mainstream media and connect directly with customers. Hoping to attract huge audiences to their brands, they spent billions producing their own creative content. But consumers never showed up. In fact, social media seems to have made brands less significant. Wha...Starting at €8.20
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Brands and Branding (Spanish version)
Holt, Douglas B.Case HBS-503S80Marketingeconomic, social, psychological, and symbolic.Starting at €8.20
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Branding in the Age of Social Media
Holt, Douglas B.Article HBS-R1603B-EMarketingSocial media was supposed to usher in a golden age of branding. But things didn't turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass mainstream media and connect directly with customers. Hoping to attract huge audiences to their brands, they spent billions producing their own creative content. But consumers never showed up. In fact, social media seems to have made brands less significant. Wha...Starting at €8.20
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Terrapin Laboratory, Teaching Plan
Fuller, Joseph B.; Otazo, AndrewTeaching Note HBS-316183-EThis teaching plan accompanies the case "Terrapin Laboratory," HBS No. 315-098. That case describes the formation and rapid growth of a drug testing company. The company needs to decide whether to enter the painkiller testing market, in addition to growing its drug treatment center business. The associated teaching materials provide students the opportunity to weigh the attractiveness of alternative mechanisms for financing the company's expansio...Starting at €0.00