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Casper Sleep Inc.: Marketing the "One Perfect Mattress for Everyone"
Dolan, Robert J.Case HBS-517042-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). "A Warby Parker of mattresses? Somebody is going to do it. Why not us?" This was the topic of a conversation begun in spring 2013 among Gabe Flateman, Philip Krim, Neil Parikh, and T. Luke Sherwin. The four met as members of a New York City venture accelerator program. All admired Warby Parker's succ...Starting at €8.20
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Power Tools Division (Spanish version)
Dolan, Robert J.Case HBS-503S48MarketingPresents Black & Decker's performance against a Japanese competitor and others in the power tools market. Black & Decker is anxious to regain its market share leadership in particular segments of the market. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.Starting at €8.20
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Angie's List: Ratings Pioneer Turns 20
Dolan, Robert J.; Israeli, AyeletCase HBS-517016-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Starting at €8.20
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Ratings Pioneer Turns 20 (Spanish version)
Dolan, Robert J.; Israeli, AyeletCase HBS-518S31MarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Starting at €8.20
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Why Do Firms Go Abroad? Strategies to Create Value Globally, Module Note (Spanish version)
Alcacer, JuanCase HBS-718S10Strategycan she manage Chen at all, and if so, how?Starting at €8.20
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Martin Smith: May 2002 (Spanish Version)
Hardymon, G. Felda; Lerner, Josh; Leamon, AnnCase HBS-809S07EntrepreneurshipMartin Smith, recién graduado de HBS, acaba de empezar a trabajar con una empresa apalancada compra. Su primera tarea es evaluar tres ofertas diferentes y hacer recomendaciones a los socios. Al estudiar las ofertas, se da cuenta de que cada uno tiene diferentes ventajas y desventajas y que su recomendación debe tener en cuenta no sólo las características específicas de cada empresa objetivo, sino también la situación de su empresa. Además, se deb...Starting at €8.20
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To Acquire or Not to Acquire? An Update (Spanish version)
Alcacer, Juan; Collis, David J.; Furey, MaryCase HBS-712S07StrategyTo Acquire or Not to Acquire?" details the Walt Disney Company's acquisition of Pixar, including deal terms, executive appointments, and operating guidelines for the two studios.Starting at €8.20
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Connecting the Unconnected (Spanish version)
Alcacer, Juan; Clayton, JohnCase HBS-716S12StrategyThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Narrates the story of Emirates, an airline founded in 1985 in Dubai that by 2013 was among the three largest commercial airlines in the world. The case emphasizes how Emirates capitalized on its location-a small city-state strategically located to reach of the world population in a flight of less th...Starting at €8.20
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Strategic Decisions in Locating a New Assembly and Test Plant (A) (Spanish version)
Alcacer, Juan; Herman, KerryCase HBS-716S16Service and Operations ManagementIn mid-2005, Intel is examining its options for where to locate its next assembly and test plant. On its short list of potential sites includes locations in China, India, Thailand, and Vietnam. Each country has its own unique benefits and risks related to infrastructure, governance, education, business culture, intellectual property protection, labor markets, experience working with Western firms, and tax breaks and other incentives. Intel's Gene...Starting at €8.20
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Funtime Film (Spanish version)
Dolan, Robert J.Case HBS-502S03MarketingEastman Kodak has suffered significant declines in film market share at the hands of lower priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals.Starting at €8.20