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PI-188-I L Gruppo Agro Sevilla e la Sfida del Mercato Americano
Llano Irusta, M. A.Case IIST-PI-188-I-ITService and Operations ManagementAgro Sevilla è stata fondata in Andalusia nel 1977 come cooperativa di secondo grado e nel 2017 è diventata una delle principali realtà produttive, confezionatrici ed esportatrici di olive in tutto il mondo. Nel 1994 si è guadagnata il titolo di primo esportatore spagnolo nel settore. Il 22 giugno del 2017, le due più grandi aziende americane produttrici di olive nere, Musco Family Olive e Bell-Carter Foods, hanno presentato ricorso al Dipartimen...Starting at €8.20
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Grupo Peñarroya. Nota del Instructor
Llano Irusta, M. A.; Hernández Rdguez-Mancheño, C.Teaching Note IIST-PITN-196Service and Operations ManagementEn el año 2018, el Grupo Peñarroya contaba con dos negocios en la Costa del Sol, el residencial, basado en desarrollar promociones de viviendas destinadas principalmente a “segunda residencia”, con un alcance mayoritariamente internacional, y el hotelero, enfocado principalmente a la venta de vacaciones familiares en los hoteles del resort Holiday World, bajo el concepto de todo incluido en verano y comercializando micro segmentos turísticos en i...Starting at €0.00
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Grupo Toks: Las empresas responsables ¿Son buenos negocios?. Nota del Instructor
Llano Irusta, M. A.Teaching Note IIST-PITN-199Service and Operations ManagementEn 2019, Restaurantes Toks, fundado en 1971, cumplía 47 años en México. Contaban con 207 unidades distribuidas por todo el país, compitiendo en el formato de restaurantes familiares, atendiendo a 32,4 millones de clientes al año, a través de 10.700 colaboradores. Toks formaba parte de Grupo Gigante, donde los restaurantes representaban una de las unidades estratégicas de negocio. Su propuesta de valor al cliente consistía en dar el mejor producto...Starting at €0.00
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Grefusa-Intersnack: la consolidación de la planificación estratégica (B)
Llano Irusta, M. A.; Rodríguez Bouzo, S.Case IIST-PI-202Service and Operations ManagementEn diciembre de 2017, Agustín Gregori, Consejero Delegado de Grefusa, colgaba el teléfono más que satisfecho con el desarrollo de la conversación con Maarten Leerdam, Consejero Delegado de Intersnack Group, uno de los principales fabricantes de snacks salados en Europa. Si todo transcurría según lo previsto, en el primer trimestre del año entrante, se anunciaría la firma de una”joint venture” entre ambas empresas. El objetivo del acuerdo en ciern...Starting at €5.74
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Casper Sleep Inc.: Marketing the "One Perfect Mattress for Everyone"
Dolan, Robert J.Case HBS-517042-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). "A Warby Parker of mattresses? Somebody is going to do it. Why not us?" This was the topic of a conversation begun in spring 2013 among Gabe Flateman, Philip Krim, Neil Parikh, and T. Luke Sherwin. The four met as members of a New York City venture accelerator program. All admired Warby Parker's succ...Starting at €8.20
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Power Tools Division (Spanish version)
Dolan, Robert J.Case HBS-503S48MarketingPresents Black & Decker's performance against a Japanese competitor and others in the power tools market. Black & Decker is anxious to regain its market share leadership in particular segments of the market. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.Starting at €8.20
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Angie's List: Ratings Pioneer Turns 20
Dolan, Robert J.; Israeli, AyeletCase HBS-517016-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Starting at €8.20
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Ratings Pioneer Turns 20 (Spanish version)
Dolan, Robert J.; Israeli, AyeletCase HBS-518S31MarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Starting at €8.20
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Funtime Film (Spanish version)
Dolan, Robert J.Case HBS-502S03MarketingEastman Kodak has suffered significant declines in film market share at the hands of lower priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals.Starting at €8.20
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Milford Industries (A) (Spanish version)
Shapiro, Benson P.; Dolan, Robert J.Case HBS-502S06MarketingThe new district sales manager for a tool company must determine how to get his district "back on track." The case presents various qualitative and quantitative information on the salespeople. Teaching objectives include the specification of the tasks of a district sales manager and the sales analysis helpful to him in his job. A rewritten version of an earlier case series.Starting at €8.20