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Eyeblaster: Facilitación de la Siguiente Generación de Publicidad Online
Ofek, ElieCase HBS-508S15MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Eyeblaster gestión tiene que decidir sobre el mejor curso de acción para mantener su impulso de la habilitación de línea rica publicidad en los medios. La presión de los competidores está obligando a la empresa a reevaluar su estrategia de comercialización anterior que se centró principalmente en conseguir agencias de publicidad para su uso defensor de producto de gestión d...Starting at €8.20
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The Best Way to Name Your Product 2.0 (Spanish version)
Bertini, Marco; Gourville, John; Ofek, ElieArticle HBS-F1105CMarketingAlthough there's ample research to guide marketers in naming new products, little of it has addressed follow-on offerings, even though these make up the bulk of new products in many industries. Companies have two basic strategies to choose from. They can stick with a name, often adding a sequential indicator (PlayStation 2, PlayStation 3), or they can come up with an entirely new name (Nintendo's Wii). Three questions managers should consider whe...Starting at €8.20
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Doing Deals and Leading Teams at XAF Partners, Teaching Note
Groysberg, Boris; Abbott, Sarah L.; Abrahams, RobinTeaching Note HBS-414060-ELeadership and People ManagementTeaching note for case 413032.Starting at €0.00
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The Whys and Hows of Feedback
Groysberg, Boris; Abrahams, RobinCase HBS-416013-ELeadership and People ManagementPerformance feedback is crucial to a career in the information-rich global economy. However, feedback is psychologically stressful to both give, and hear. This teaching note explains why feedback is both valuable and difficult, and goes on to summarize research on effective feedback scenarios. What are the different kinds of feedback? What are the ideal qualities of the feedback giver, and recipient? How do corporate and national culture affect f...Starting at €8.20
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The Rawlinsons: Facing Life and Career Decisions as a Couple, Teaching Note
Groysberg, Boris; Abrahams, RobinTeaching Note HBS-416062-ELeadership and People ManagementTeaching note for case 414002. David and Nadia Rawlinson are a dual-career power couple who both seek executive careers in large organizations. At the beginning of the case, Nadia has taken a new job in San Francisco, while David has been offered an opportunity in London. What are the risks of taking the London job-or not taking it? The case examines the Rawlinsons personal and professional backgrounds, decision-making styles, and the factors th...Starting at €0.00
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Solvay Group: International Mobility and Managing Expatriates, Teaching Note
Groysberg, Boris; Nohria, Nitin; Abrahams, Robin; Herman, KerryTeaching Note HBS-417088-ELeadership and People ManagementTeaching note for case 409079.Starting at €0.00
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Maggie Wilderotter: Evolution of an Executive, Teaching Note
Groysberg, Boris; Abrahams, RobinTeaching Note HBS-418068-ELeadership and People ManagementTeaching note for case 417091.Starting at €0.00
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TrustSphere: Building a Market for Relationship Analytics, Teaching Note
Groysberg, Boris; Abrahams, Robin; Gregg, TriciaTeaching Note HBS-419015-ELeadership and People ManagementTeaching note for case 418070.Starting at €0.00
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Customer Profitability and Lifetime Value
Ofek, ElieCase HBS-503019-EMarketingIntroduces the central concepts involved in determining customer lifetime value, with detailed analysis and examples from the realm of direct marketing. Implications for marketing strategy and customer relationship management are briefly discussed.Starting at €8.20
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AMD: A Customer-Centric Approach to Innovation
Ofek, Elie; Barley, LaurenCase HBS-507037-EStrategyAMD's launch of the Opteron microprocessor in 2003 has allowed the company to make inroads into the lucrative server segment. A long-time follower to Intel, AMD management felt it was in a position to lead the microprocessor industry in new directions. However, in 2006 it was not clear whether Opteron's success in the server segment would translate into success in other microprocessor segments, notably corporate desktop and laptop, and whether th...Starting at €8.20