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Embraer: La líder global en jets regionales
Ghemawat, Pankaj; Herrero, Gustavo A.; Monteiro, Luiz FelipeCase HBS-706S37StrategyEmbraer es la historia de una empresa de un país en desarrollo, Brasil, que se ha convertido en el líder en un campo de alta tecnología, aviones regionales de pasajeros. primera familia de aviones regionales de Embraer ha tenido un gran éxito y, en el momento del caso, se ha embarcado en un importante compromiso con una segunda, más grande familia. Al mismo tiempo, sin embargo, está envuelto en una amarga disputa en la Organización Mundial del Co...Starting at €8.20
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Grupo Elektra (Spanish Version)
Arnold, David J.; Herrero, Gustavo A.; Monteiro, Luiz FelipeCase HBS-503S39MarketingGrupo Elektra es la compañía de financiamiento de consumo de América Latina basado en las ventas a crédito en sus productos no perecederos puntos de venta. Se ha comenzado a internacionalizarse en América Latina, pero ahora debe decidir si para entrar en el mercado hispano de EE.UU., y cuál de sus dos negocios principales (al por menor y finanzas) para enfatizar.Starting at €8.20
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Eyeblaster: Facilitación de la Siguiente Generación de Publicidad Online
Ofek, ElieCase HBS-508S15MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Eyeblaster gestión tiene que decidir sobre el mejor curso de acción para mantener su impulso de la habilitación de línea rica publicidad en los medios. La presión de los competidores está obligando a la empresa a reevaluar su estrategia de comercialización anterior que se centró principalmente en conseguir agencias de publicidad para su uso defensor de producto de gestión d...Starting at €8.20
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Club Atletico Boca Juniors (Spanish version)
Elberse, Anita; Herrero, Gustavo A.; Ballve, AlbertoCase HBS-509S06MarketingClub Atletico Boca Juniors is the most popular soccer club in Argentina and one of the most decorated clubs in the world. Throughout its storied history, the club has recruited and developed dozens of star players. In his eleven years at Boca Juniors, president Mauricio Macri has significantly increased the club's net worth and annual revenues. However, he faces a constant challenge to remain competitive on and off the field. In November 2006, Ma...Starting at €8.20
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The Best Way to Name Your Product 2.0 (Spanish version)
Bertini, Marco; Gourville, John; Ofek, ElieArticle HBS-F1105CMarketingAlthough there's ample research to guide marketers in naming new products, little of it has addressed follow-on offerings, even though these make up the bulk of new products in many industries. Companies have two basic strategies to choose from. They can stick with a name, often adding a sequential indicator (PlayStation 2, PlayStation 3), or they can come up with an entirely new name (Nintendo's Wii). Three questions managers should consider whe...Starting at €8.20
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Doing Deals and Leading Teams at XAF Partners, Teaching Note
Groysberg, Boris; Abbott, Sarah L.; Abrahams, RobinTeaching Note HBS-414060-ELeadership and People ManagementTeaching note for case 413032.Starting at €0.00
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The Whys and Hows of Feedback
Groysberg, Boris; Abrahams, RobinCase HBS-416013-ELeadership and People ManagementPerformance feedback is crucial to a career in the information-rich global economy. However, feedback is psychologically stressful to both give, and hear. This teaching note explains why feedback is both valuable and difficult, and goes on to summarize research on effective feedback scenarios. What are the different kinds of feedback? What are the ideal qualities of the feedback giver, and recipient? How do corporate and national culture affect f...Starting at €8.20
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The Rawlinsons: Facing Life and Career Decisions as a Couple, Teaching Note
Groysberg, Boris; Abrahams, RobinTeaching Note HBS-416062-ELeadership and People ManagementTeaching note for case 414002. David and Nadia Rawlinson are a dual-career power couple who both seek executive careers in large organizations. At the beginning of the case, Nadia has taken a new job in San Francisco, while David has been offered an opportunity in London. What are the risks of taking the London job-or not taking it? The case examines the Rawlinsons personal and professional backgrounds, decision-making styles, and the factors th...Starting at €0.00
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Solvay Group: International Mobility and Managing Expatriates, Teaching Note
Groysberg, Boris; Nohria, Nitin; Abrahams, Robin; Herman, KerryTeaching Note HBS-417088-ELeadership and People ManagementTeaching note for case 409079.Starting at €0.00
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Maggie Wilderotter: Evolution of an Executive, Teaching Note
Groysberg, Boris; Abrahams, RobinTeaching Note HBS-418068-ELeadership and People ManagementTeaching note for case 417091.Starting at €0.00