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Six Ways Marketing Can Change the World
Collection: IESE (España)Ref.: ART-1540-EPublished: Sep 1, 2009Format: PDFPages: 8Language: English - Article
Change Through Persuasion (Spanish version)
Collection: HBSP (USA)Ref.: HBS-R0502FPublished: Feb 1, 2005Reviewed: Nov 6, 1996Format: PDFPages: 9Language: Spanish - Article
Deber a usted invertir en la cola larga
Collection: HBSP (USA)Ref.: HBS-R0807HPublished: Jul 1, 2008Format: PDFPages: 9Language: Spanish - Case
CIBA-GEIGY Pharmaceuticals: Pharma International (Spanish version)
Collection: HBSP (USA)Ref.: HBS-519S11Published: Jul 28, 1989Reviewed: Dec 14, 1990Format: PDFPages: 15Language: Spanish - Case
From Concept to Production (A) (Spanish version)
Collection: HBSP (USA)Ref.: HBS-606S20Published: Apr 1, 1988Reviewed: Apr 1, 1991Format: PDFPages: 21Language: Spanish - Case
General Electric--Thermocouple Manufacturing (A) (Spanish Version)
Collection: HBSP (USA)Ref.: HBS-607S08Published: Dec 12, 1983Reviewed: Jul 28, 1988Format: PDFPages: 15Language: Spanish - Case
PPG: Developing a Self-Directed Work Force (A) (Spanish Version)
Collection: HBSP (USA)Ref.: HBS-609S15Published: Nov 23, 1992Format: PDFPages: 16Language: Spanish - Case
Developing Software through Crowdsourcing (Spanish version)
Collection: HBSP (USA)Ref.: HBS-610S21Published: Jan 15, 2010Format: PDFPages: 21Language: Spanish - Book Chapter
Consumption: The Happiness of Pursuit--The Implications for Marketing and Politics
Collection: HBSP (USA)Ref.: HBS-7853BC-EPublished: Dec 28, 2007Format: PDFPages: 30Language: English - Book Chapter
Information: Knowledge Is Power--Leveraging Information in the Consumer and Political Marketplaces
Collection: HBSP (USA)Ref.: HBS-7855BC-EPublished: Dec 28, 2007Format: PDFPages: 30Language: English