HBSP (USA)
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Dinámicas Competitivas en los Videojuegos Caseros (A): La Era de Atari.
Coughlan, Peter J.; Freier, DebbieCase HBS-703S25StrategyCuenta la historia del ascenso y caída de Atari Corp., el jugador dominante en la arcada y de vídeo doméstico juegos en la década de 1970 y principios de 1980. Durante este período, Atari creció de una inversión inicial de $ 500 en un hombre $ 2 mil millones en ingresos por empresa años, convirtiéndose en la compañía de más rápido crecimiento en la historia de los Estados Unidos. El paseo salvaje llegó a un alto que se estrella en 1983, sin embar...Starting at €8.20
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La Dinámica de la Competencia en los Videojuegos Caseros (C): El Génesis de Sega
Coughlan, Peter J.Case HBS-703S27StrategyDescribe el lanzamiento de la consola de 16 bits Génesis de Sega en 1988 y su efecto sobre la competencia de Nintendo. Un reescrito versión de un caso anterior.Starting at €5.74
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La Dinámica de la Competencia en los Videojuegos Caseros (D): El Super NES de Nintendo
Coughlan, Peter J.Case HBS-703S28StrategySienta las bases para el lanzamiento de Nintendo de su consola Super NES en Japón y en los Estados Unidos y describe la reacción del consumidor a la consola frente a la de su principal competidor en el momento, Sega. Un reescrito versión de un caso anterior.Starting at €5.74
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La Dinámica de la Competencia en los Videojuegos Caseros (E): El Auge del 3DO y Juegos de 32 Bits
Coughlan, Peter J.Case HBS-703S29StrategyDescribe el lanzamiento de la innovadora compañía de videojuegos en casa, 3DO, que había desarrollado un sistema innovador que ofrece procesamiento de 32 bits y el software de CD-ROM. Examina la dinámica competitiva en la industria de los videojuegos en casa desde 1970 en el nuevo milenio.Starting at €5.74
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Anticipating Competitive Actions (Spanish version)
Coughlan, Peter J.; Freier, Debbie; Lee, Kaiho PatrickCase HBS-704S08StrategyBefore taking competitive action, managers must anticipate the actions of their competitors. This can only be accomplished by performing thorough competitor analysis.Starting at €8.20
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Estrategia de gestión del conocimiento en DaimlerChrysler
Rukstad, Michael G.; Coughlan, Peter J.; Johnston, CarlCase HBS-711S31StrategyProporciona una visión general de la gestión del conocimiento y la estrategia de gestión del conocimiento de DaimlerChrysler en relación a su competencia.Starting at €8.20
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From Beirut With Love (B): The Last Judgment
Wing, Christina R.; Cekin, Esel; Al-Rachedy, SamerCase HBS-619027-EThis case describes how Robert Fadel, as CEO and chairman of ABC, one of Lebanon's leading retail and real estate groups, professionalized the family business amid ongoing disputes with his siblings. Robert was the second son of Maurice Fadel, who had founded the business years before and who ran it single-handedly. Growing up with three brothers, Robert and his siblings were tested by their father before they were allowed to take on managerial p...Starting at €5.74
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Kazakhstan Railways: From the Middle of Nowhere to a Center of Trade
Shih, Willy; Cekin, EselCase HBS-620020-EEconomicsThis case describes the evolution of Kazakhstan's rail connectivity strategy post-collapse of the Soviet Union and its now central role in China's Belt and Road Initiative. This meant shifting from a north-south orientation towards east-west, as well as the development of new border-crossing facilities, special economic zones, and a new middle route that crossed the Caspian Sea. Unlike many other BRI initiatives that involved loans from China, Ka...Starting at €8.20
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Godiva Japan: Think Local, Scale Global
Deshpande, Rohit; Cekin, Esel; Kanno, AkikoCase HBS-517056-EMarketingThis case tracks Jerome Chouchan's strategies and execution for a successful turn around of Godiva Japan's operations which was experiencing a decline in sales when he became the managing director of the company in 2010. Through various initiatives and innovations, Godiva Japan had targeted a variety of demographic segments in different sales points, acquired new customers and created a moment of luxurious consumption for all ages. Accordingly, w...Starting at €8.20
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Acibadem Healthcare Group
Herzlinger, Regina E.; Cekin, Esel; Kindred, Natalie; Yucaoglu, GamzeCase HBS-315120-EThis case focuses on Ac badem Healthcare Group's, Turkey's only premium nationwide hospital network, potential expansion strategies after it was acquired by International Healthcare Holdings Berhad (IHH) in 2011, the world's second-largest publicly listed health care group and a private hospital leader in Singapore and Malaysia. By providing perspectives on both Ac badem and IHH-Parkway-Pantai's operational models, growth aspirations, collabora...Starting at €8.20