HBSP (USA)
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Dinámicas Competitivas en los Videojuegos Caseros (A): La Era de Atari.
Coughlan, Peter J.; Freier, DebbieCase HBS-703S25StrategyCuenta la historia del ascenso y caída de Atari Corp., el jugador dominante en la arcada y de vídeo doméstico juegos en la década de 1970 y principios de 1980. Durante este período, Atari creció de una inversión inicial de $ 500 en un hombre $ 2 mil millones en ingresos por empresa años, convirtiéndose en la compañía de más rápido crecimiento en la historia de los Estados Unidos. El paseo salvaje llegó a un alto que se estrella en 1983, sin embar...Starting at €8.20
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La Dinámica de la Competencia en los Videojuegos Caseros (C): El Génesis de Sega
Coughlan, Peter J.Case HBS-703S27StrategyDescribe el lanzamiento de la consola de 16 bits Génesis de Sega en 1988 y su efecto sobre la competencia de Nintendo. Un reescrito versión de un caso anterior.Starting at €5.74
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La Dinámica de la Competencia en los Videojuegos Caseros (D): El Super NES de Nintendo
Coughlan, Peter J.Case HBS-703S28StrategySienta las bases para el lanzamiento de Nintendo de su consola Super NES en Japón y en los Estados Unidos y describe la reacción del consumidor a la consola frente a la de su principal competidor en el momento, Sega. Un reescrito versión de un caso anterior.Starting at €5.74
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La Dinámica de la Competencia en los Videojuegos Caseros (E): El Auge del 3DO y Juegos de 32 Bits
Coughlan, Peter J.Case HBS-703S29StrategyDescribe el lanzamiento de la innovadora compañía de videojuegos en casa, 3DO, que había desarrollado un sistema innovador que ofrece procesamiento de 32 bits y el software de CD-ROM. Examina la dinámica competitiva en la industria de los videojuegos en casa desde 1970 en el nuevo milenio.Starting at €5.74
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Anticipating Competitive Actions (Spanish version)
Coughlan, Peter J.; Freier, Debbie; Lee, Kaiho PatrickCase HBS-704S08StrategyBefore taking competitive action, managers must anticipate the actions of their competitors. This can only be accomplished by performing thorough competitor analysis.Starting at €8.20
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Estrategia de gestión del conocimiento en DaimlerChrysler
Rukstad, Michael G.; Coughlan, Peter J.; Johnston, CarlCase HBS-711S31StrategyProporciona una visión general de la gestión del conocimiento y la estrategia de gestión del conocimiento de DaimlerChrysler en relación a su competencia.Starting at €8.20
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Pattern Recognition: How Our Mental Processes Increase the Likelihood of Making Flawed Decisions
Finkelstein, Sydney; Whitehead, Jo; Campbell, AndrewBook Chapter HBS-3606BC-EPattern recognition is a great friend to decision makers. It allows us to make (mostly) good judgments, filling in gaps in information based on our past experience. This process is not foolproof, however, and can cause failures in judgment if we're not careful, especially when we think we have sufficient relevant experience in situations when we do not. As the authors explain in this chapter, we need to identify when erroneous pattern recognition...Starting at €8.20
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Misleading Experiences: How to Spot This Common Cause of Flawed Decisions
Finkelstein, Sydney; Whitehead, Jo; Campbell, AndrewBook Chapter HBS-3609BC-EComplex decisions involving interpretation and judgment are difficult to get right. Especially considering the fact that our brains have developed decision making processes that rely heavily on our past experience. Misleading experiences are a common source of error in decision making that occur when the brain erroneously connects memories that seem similar to the situation we are currently assessing. But how do we know when an experience is misl...Starting at €8.20
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Inappropriate Self-Interest: A Beguiling and Unconscious Influence on Decision Making
Finkelstein, Sydney; Whitehead, Jo; Campbell, AndrewBook Chapter HBS-3611BC-EThe demise of Enron stands out as an iconic story of self-interest and its corrosive effect on decision making. This story of corruption, however, is extreme, and we might be tempted to think that self-interest is a rare influence on decision making, limited to a few dishonest or misguided people. Not true. In fact, the impact of self-interest is much more pervasive. It can affect the decisions of the most thoughtful and upstanding leaders. It ca...Starting at €8.20
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Inappropriate Attachments: How to Avoid Letting Personal Attachments Lead Decision Making Astray
Finkelstein, Sydney; Whitehead, Jo; Campbell, AndrewBook Chapter HBS-3612BC-EPersonal attachments surround us and can have a major role in any decision, sometimes to our extreme detriment. Attachments are very important to consider. They bring meaning and joy to our lives--they include attachments to our friends and families, to communities, to places, and even to objects that have taken on significance for us. It would be virtually impossible not to be affected by these attachments as we make decisions, but, under certai...Starting at €8.20