HBSP (USA)
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Predicting Consumer Tastes with Big Data at Gap
Israeli, Ayelet; Avery, JillCase HBS-517115-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Teach this case online with new suggestions added to the Teaching Note. CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck want...Starting at €8.20
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Angie's List: Ratings Pioneer Turns 20
Dolan, Robert J.; Israeli, AyeletCase HBS-517016-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Starting at €8.20
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Ratings Pioneer Turns 20 (Spanish version)
Dolan, Robert J.; Israeli, AyeletCase HBS-518S31MarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Starting at €8.20
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Where Should Pat Gelsinger's Time Go (Spanish Version)
Sadun, RaffaellaCase HBS-718S15StrategyPat Gelsinger, CEO de VMware, es decidir cómo estructurar la firma presencia en la nube. Se puede aprovechar la oportunidad de múltiples maneras: doblar las inversiones en una oferta de nube interna y naciente, en asociación con terceros establecidos, o por medio de una adquisición. Al mismo tiempo, también tiene que seguir garantizando el éxito del negocio de virtualización de VMware, y una reciente adquisición en el móvil. ¿De qué manera las di...Starting at €8.20
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Does Management Really Work
Bloom, Nicholas; Sadun, Raffaella; Van Reenen, JohnArticle HBS-R1211D-EHBR's 90th anniversary is a sensible time to revisit a basic question: Are organizations more likely to succeed if they adopt good management practices? The answer may seem obvious to most HBR readers, but these three economists cast their net much wider than that. In a decade-long study of thousands of organizations in 20 countries, they and their interview teams assessed how well manufacturers, schools, and hospitals adhere to three management ...Starting at €8.20
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Pricing Policies That Protect Your Brand
Israeli, Ayelet; Zelek, Eugene F., Jr.Article HBS-R2002E-EMarketingcrafting and enforcing pricing policies that discourage anyone from advertising or selling a firm's products at an unauthorized discount. This article lays out the four steps essential to designing and enforcing policies with teeth that stay on the right side of antitrust law.Starting at €8.20
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Introduction: Embracing Psychological Impasse
Butler, TimothyBook Chapter HBS-7566BC-ELeadership and People ManagementEven if you have the "perfect job," it is still possible to feel miserable and unfulfilled. The first step to fixing psychological impasse is realizing that you have a choice; you don't have to stay in a place that makes you unhappy. For those who choose to fully experience impasse life will prove more challenging and, at the same time, more authentic. This chapter is excerpted from "Getting Unstuck: How Dead Ends Become New Paths."Starting at €8.20
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Facing Crisis: The Source of Psychological Impasse
Butler, TimothyBook Chapter HBS-7587BC-ELeadership and People ManagementYou can't overcome psychological impasse until you identify the source. To find that source, you must be willing to examine the feelings that come along with impasse, although that might be daunting. Once impasse is understood as a necessary crisis, it is possible to look at such tough times as opportunities to reclaim meaning in your daily life. This chapter is excerpted from "Getting Unstuck: How Dead Ends Become New Paths."Starting at €8.20
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Feeling Stuck and Doubting Ourselves: The Effect of the Past on Your Present Life
Butler, TimothyBook Chapter HBS-7588BC-ELeadership and People ManagementAs psychological impasse deepens, it brings with it unresolved issues from the past. Ghosts - your past self, the overbearing parent, etc. - that you pushed to the back of your mind rear up, causing you to doubt yourself and your path in life. This chapter includes an exercise to help you acknowledge these ghosts so that you can finally banish them. This chapter is excerpted from "Getting Unstuck: How Dead Ends Become New Paths."Starting at €8.20
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Mapping Our Insights: Patterns in the Sand--Finding Your Motivation
Butler, TimothyBook Chapter HBS-7595BC-ELeadership and People ManagementIn order to overcome psychological impasse, you must understand the social motivators that operate most powerfully in your life. With the help of the author's Motivation Map, you will learn how to better understand yourself. By revealing the inner workings of your mind you can make more informed choices in both your personal and work life. This chapter is excerpted from "Getting Unstuck: How Dead Ends Become New Paths."Starting at €8.20