IESE (España)
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Caesar IT Services. Marketing Multiple Value Propositions in one Firm - Teaching Note
Stremersch, Stefan; Bellezza, SilviaTeaching Note MT-31-EMarketing, Service and Operations ManagementThe Caesar case is pretty flexible and lends itself easily to the debate of the following four main topics: Conjoint Analysis, Ambidextrous Organization, Brand Endorsement and Implementation. Depending on the learning objectives, the case discussion can be tailored around any of the four foci. The teaching note deals in depth with each area of discussion and provides Professors with suggestions on how to lead class discussion.Starting at €0.00
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GdL (Giocattolo di Legno), SpA (Portuguese Version, Brazil)
Grandes Carci, Mª Jesús; Peñalva Acedo, FernandoCase C-742-PBAccounting and ControlThis case presents the situation of a successful, medium-sized company in the toy industry. It illustrates the preparation of basic financial statements: the balance sheet, P&L statement, and cash flow statement. It helps students integrate the three main financial statements and shows them how they can employ them in making financial decisions. It shows a clear relationship between strategy and financial statements. And, finally, it demonstrates...Starting at €8.20
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Real Madrid Football Club. Analysis of financial statements (Portuguese Version, Brazil)
Palencia Herrero, Luis; Grandes Carci, Mª JesúsExercise CE-27-PBAccounting and ControlThis exercise deals with the analysis of the financial statements of Real Madrid Football Club. The presentation bases of the annual accounts are offered and the information for the 2000-2001, 2001-2002, 2002-2003, 2003-2004 and 2004-2005 seasons is compared. There is also talk of the annual accounts and the consolidated accounts.Starting at €8.20
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Budget Process (Portuguese Version, Brazil)
Grandes Carci, Mª Jesús; Rosanas Martí, Josep MariaTechnical Note CN-163-PBAccounting and ControlThe note includes the fundamental concepts related to the budget process. It explains the concept of budget and the objectives that can be pursued with its preparation, making special mention of possible conflicts that may arise between them. Various types of budgets and the different stages for their preparation are also detailed.Starting at €8.20
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The Board (Portuguese Version, Brazil)
Grandes Carci, Mª Jesús; Palencia Herrero, LuisCase C-777-PBAccounting and ControlDuring a Board meeting, the various representatives of investors in Tilos, a company that develops applications based on the use of geographic information, discuss the accounting of a minority investment (5%), an investment in an affiliated company (20%) and a group-member company (70%). The case serves to expound on accounting for financial investments, the equity method, and global consolidation.Starting at €8.20
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Caesar IT Services: Comercializar múltiples propuestas de valor en una sola empresa
Stremersch, Stefan; Bellezza, SilviaCase M-1227Marketing, Service and Operations ManagementCaesar Group, una empresa de servicios informáticos profesionales, competía en el mercado holandés de tecnología de la información desde 1993. La propuesta de valor inicial de la empresa consistía en ofrecer a sus clientes una capacidad humana cualificada (puesta a disposición de capital humano, o body-shopping) a un precio económico por hora o día. La reacción de la compañía a la creciente evolución del servicio de body-shopping fue formular pro...Starting at €8.20
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Caesar IT Services: Marketing Multiple Value Propositions in One Firm
Stremersch, Stefan; Bellezza, SilviaCase M-1227-EMarketing, Service and Operations ManagementCaesar, a professional IT services firm, has competed in the Dutch IT market since 1993. Its initial value proposition was providing its customers with qualified human capacity at a low hourly or daily rate (often referred to as "body-shopping"). To escape the increasing commoditization of this type of service, the company formulated a new value proposition in 2003, so called TimeValue projects, consisting of the delivery of complete IT projects,...Starting at €8.20
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The Balance Sheet (Portuguese Version, Brazil)
Grandes Carci, Mª JesúsTechnical Note CN-221-PBAccounting and ControlBrief introduction to the accounting system and specifically to the balance sheet, since it is the basic document of financial accounting. The different items that make up said accounting statement are defined and analyzed: current or current assets, non-current or fixed assets, short-term or current liabilities, long-term liabilities and net worth.Starting at €8.20