IESE (España)
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Clearing the Path to Innovation
Miller, Paddy; Wedell-Wedellsborg, ThomasArticle ART-2316-EInnovation and Change, Leadership and People ManagementFostering innovation is not just about getting people to think differently. If you want to make innovation happen, you need to change the way people act or behave in their daily work. And the best way to do that is to change the environment they work in. This article will help managers take a new approach to the leadership role and think differently about how to foster innovation in their companies. The authors present five key behaviors, which t...Starting at €8.20
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Fashion Garb Company: Confidential Information for the Chief Strategy Officer
Soto Cantero, Ismael; Mehta, Kandarp; Barrachina, Alberto; Stein, GuidoCase NEG-22-EFashion Garb Company is a case study, divided into two parts, that focuses on the conflict between the Fashion Garb company's Digital Department and Department of Strategy in adapting the company's strategy design to a new digital perspective. The case study can be understood as a study of inter-departmental conflict negotiation within a company. Faced with the transformation of the market, which had begun to cater to more digitally-adept consume...Starting at €8.20
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Jordan Cohen en Pfizer Works: construyendo la oficina del futuro
Wedell-Wedellsborg, Thomas; Miller, PaddyCase DPO-187Service and Operations ManagementJordan Cohen es director de Eficacia Organizativa en la importante compañía farmacéutica Pfizer. Ha establecido un sistema denominado pfizerWorks mediante el cual se externalizan tareas como la preparación de documentos Excel y PowerPoint o la investigación. En el caso se analiza su evolución a lo largo de un periodo de cinco años en el que se crea pfizerWorks partiendo de cero y se incorpora el sistema a la corporación.Starting at €8.20
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Startup as a Service: The Prehype Model - Teaching Note
Wedell-Wedellsborg, Thomas; Miller, PaddyTeaching Note DPOT-88-EEntrepreneurship, Innovation and Change, StrategyThe case outlines how Henrik Werdelin, the founder of Prehype, launched a new model for large companies to create growth through innovation, based on the idea of "start-up as a service." The case describes Prehype's core offering, namely a predefined process for building new ventures, combining the client's internal resources with Prehype's entrepreneurial expertise. The underlying business model was aimed at providing long-term, shared-interest ...Starting at €0.00
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Hindustan Lever reinventa la rueda (C)
Ellison B.; Rodríguez Badal, Miguel ÁngelCase DG-1426StrategyEl caso C finaliza la serie proporcionando información sobre cómo Unilever se introdujo en los mercados BOP en Indonesia y Brasil, y amplía el tema más allá para responder a la pregunta: ¿Cómo puede beneficiarse Unilever de las lecciones aprendidas en HLL?¿Ha encontrado Hindustan Lever una nueva estrategia para ganar amplios mercados globales en su esfuerzo por satisfacer las necesidades cotidianas de la gente corriente en todo el mundo? ¿O simpl...Starting at €5.74
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A Foot In the Door: Hindustan Lever Breaks Into the Mass Market
Ellison B.; Moller D.; Rodríguez Badal, Miguel ÁngelCase DG-1390-EStrategyHindustan Lever (HLL), a subsidiary of Unilever and undisputed leader in the Fast Moving Consumer Products segment in India, is caught out by the success of a local firm, Nirma, in selling to the bottom of the social pyramid. Having ignored Nirma's activities for several years in the belief that Nirma was targeting a segment that HLL was not interested in, HLL decides to enter the market at the bottom of the social pyramid by developing a totally...Starting at €8.20
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Samsung's European Innovation Team - Teaching Note
Wedell-Wedellsborg, Thomas; Miller, PaddyTeaching Note DPOT-68-EEntrepreneurship, Innovation and Change, Knowledge and CommunicationThe case details the work of Samsung¿s Product Innovation Team in Europe, the PIT-EU, established in 2010 to fuel consumer-driven innovation (as opposed to technology-driven innovation). By 2013, projects created by the team had contributed an estimated half a billion dollars to Samsung¿s profits. The case covers the first three years of the team and shows how the founders set up their team to make success more likely. Among other topics, the cas...Starting at €0.00
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Hindustan Lever reinventa la rueda (A)
Ellison B.; Rodríguez Badal, Miguel ÁngelCase DG-1424StrategyEsta serie de casos trata de la experiencia pionera de Unilever en la llamada "base de la pirámide" (BDP). La BDP consiste en cerca de 4.000 millones de personas que viven en la pobreza y están excuidas de la economía de mercado. La BDP es un nuevo concepto de dirección que persigue el cumplimiento de un doble objetivo: promover el desarrollo social y permitir a las empresas recobrar los índices de ganancia de doble dígito. Durante casi cien años...Starting at €8.20
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Hindustan Lever reinventa la rueda (B)
Ellison B.; Rodríguez Badal, Miguel ÁngelCase DG-1425StrategyEl caso (B) describe cómo HLL creó un modelo nuevo de negocio para competir en el mercado BOP y los increíbles resultados que obtuvo. Concluye planteando las siguientes cuestiones: ¿Son sostenibles estos índices de crecimiento? Y si lo son, ¿pueden multiplicarse con la política multilocal y multinacional de Unilever?Starting at €5.74
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Fashion Garb Company: Confidential Information for the Director of Operations
Soto Cantero, Ismael; Mehta, Kandarp; Barrachina, Alberto; Stein, GuidoCase NEG-23-EFashion Garb Company is a case study, divided into two parts, that focuses on the conflict between the Fashion Garb company's Digital Department and Department of Strategy in adapting the company's strategy design to a new digital perspective. The case study can be understood as a study of inter-departmental conflict negotiation within a company. Faced with the transformation of the market, which had begun to cater to more digitally-adept consume...Starting at €8.20