Darden University of Virginia (USA)
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Heinz Ketchup: Pricing the Product Line
Wilcox; Ronald T.; Goldberg; RebeccaCase DARDEN-M-0777-EMarketingAn iconic American brand must determine how to maximize net profit by increasing the sales of its highest-margin items in the face of constant retailer pushback including reduced shelf space and promotional support of those same products. This case is suitable for required MBA marketing courses as well as pricing and brand management electives at both the undergraduate and MBA levels. The analytics of the case assume that students can calculate b...Starting at €8.20
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Telescope: Squaring Purpose with Reality
Wicks, Andrew C.; Mead, Jenny; Stewart, NicholasCase DARDEN-E-0368-EBusiness Ethics and Corporate Social ResponsibilityThe management of Telescope, a wildly popular online search engine, must deal with a security breach in which information from thousands of users has been compromised. Technically - thanks to its carefully worded terms of use - the company is not financially liable for any ensuing damage. But Telescope prides itself on its commitment to acting responsibly. CEO and Co-Founder Spencer Milo must reconcile what the company stands for and how his orga...Starting at €8.20
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Harman International and KKR (A)
Simko, Paul J.; Dickerson, DarenCase DARDEN-C-2305-EAccounting and ControlWhen courted by KKR, Harman International was experiencing robust times. After several months of due diligence performed by KKR and its financial and legal partners, KKR announced that Harman International had agreed to be acquired in a private equity transaction valued at $8 billion. But by the time the documents pertaining to the Harman International/KKR transaction were on the table, the financial markets that had ridden on the enormous moment...Starting at €8.20
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Harman International and KKR (B)
Simko, Paul J.; Dickerson, DarenCase DARDEN-C-2311-EAccounting and ControlThis case provides the outcome of the scenario provided in the (A) case, C-2305, as KKR tries to get out of the deal with Harman due to its declining profit margins. At stake for KKR is the $225 termination fee. The drama abruptly ends when KKR agrees to invest in Harman after trying and failing to be able to use a MAC provision and fearing the distraction of a lengthy court battle. Harman then announces the establishment of a new management team...Starting at €5.74
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Xerox and the Vision Quest
Wicks, Andrew C.; Mead, Jenny; Stewart, NicholasCase DARDEN-E-0367-EBusiness Ethics and Corporate Social ResponsibilityXerox Production Manager Jim Deese has an employee who is uncomfortable with the company’s “vision quests” (creative and spiritual retreats). Xerox began conducting these vision quests as a means of invigorating production and innovation at the company, which had struggled over the years with product development and increasing competition. Some studies have shown that incorporating some element of spirituality helps to generate a happier and more...Starting at €8.20
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The Meatpacking Factory
Wicks, Andrew C.; Mead, Jenny; Stewart, NicholasCase DARDEN-E-0369-EBusiness Ethics and Corporate Social ResponsibilityThe manager of a meatpacking factory allows his 100-plus Muslim workers to take breaks believing that it is an appropriate response to the religious needs of this large part of his employee base. But the breaks have begun to interfere with the overall operation of the plant, resulting in a loss of productivity. Other employees have become irritated resenting what they see as preferential treatment. Because of the productivity issues, other employ...Starting at €8.20
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Heinz Ketchup: Pricing the Product Line - Teaching Note
Wilcox; Ronald T.Teaching Note DARDEN-M-0777TN-EMarketingTeaching note for product M-0777Starting at €0.00