Darden University of Virginia (USA)
-
MBA Writing Diagnostic
Rubin, James R.Technical Note DARDEN-BC-0216-EKnowledge and CommunicationThis note delineates proper writing mechanics - issues of style and organization - in a business-school context. Rather than touch up on the many forms of business writing, it focuses instead on how to write cogently, succinctly, and correctly in a business, and business school, setting.Starting at €8.20
-
Aetna Inc.: Managing Inherent Enterprise Risks Through Stakeholder Management
Rubin, James R.; Carmichael, BarbaraCase DARDEN-BC-0218-EKnowledge and CommunicationInherent risks or negatives are a critical element of “enterprise risk management” that must be mitigated or dramatically managed through constructive actions to sustain growth and manage reputation. Set in 2003 as Aetna prepares to settle a landmark class-action lawsuit, this case explores how communications and PR executives work with management to devise an announcement that fully engages the company’s key stakeholders in this dramatic break w...Starting at €8.20
-
The Coronet-Cameron Baker
Frey, Sherwood C. Jr.; Colebank, Mike; Bacon, PaulCase DARDEN-QA-0763-EDecision AnalysisThis case and its companion, "The Coronet-Leslie Forsyte" (UVA-QA-0764), are intended for undergraduate, executive education, and MBA audiences. They were written for a "Bargaining and Negotiating" elective. This case is from the perspective of Cameron Baker, who owns a 1970 Dodge Coronet and needs to sell the car. Baker has a prospective buyer who has come to look at the car.Starting at €8.20
-
Cornwell Performance Products
Frey, Sherwood C. Jr.; Bacon, PaulCase DARDEN-QA-0795-EDecision AnalysisIt was May 2007. Earlier in the week, Cornwell Performance Products (CPP), a division of the multinational chemical manufacturer Cornwell, Inc., had notified its largest customer that the price of hydrofluoric acid (HF) would increase at the end of the year. This action was in accordance with an environmental clause in CPP’s contract with Epsilon Refinery Group. The contract provided a 60-day period following notification during which time the pa...Starting at €8.20
-
Epsilon Refinery Group
Frey, Sherwood C. Jr.; Bacon, PaulCase DARDEN-QA-0796-EDecision AnalysisIt was May 2007. Earlier in the week, Epsilon Refinery Group had received notification from one of its major suppliers that the price of a key raw material, hydrofluoric acid (HF), would increase at the end of the year-in just seven months. This action was in accordance with an environmental clause in the contract with Cornwell Performance Products (CPP), a division of the multinational chemical manufacturer, Cornwell, Inc. Also in accordance wit...Starting at €8.20
-
Contemporary Corporate Communications: Stakeholder Engagement and the Business Model
Rubin, James R.Technical Note DARDEN-BC-0245-EKnowledge and CommunicationThis note explores the ongoing evolution of the corporate communications function from the management of public image and public relations to the integrated cultivation of internal values and external stakeholder relationships.Starting at €8.20
-
Corporate Crisis and the Long View
Rubin, James R.Technical Note DARDEN-BC-0246-EKnowledge and CommunicationThe public primarily encounters the corporate communications function during a crisis. General rules are a good starting place for dealing with a crisis and handy to know, but a historical perspective is a critical supplement. Understanding the kind of crisis your organization faces (or is attempting to avoid) and managing that crisis successfully to the extent possible involves precedents encompassing connections among corporate identity and cul...Starting at €8.20
-
Changing Contexts for Reputation Management
Rubin, James R.Technical Note DARDEN-BC-0249-EKnowledge and CommunicationThis note surveys some of the shifting considerations in play as chief communications officers (CCOs) have come to see reputation as a useful umbrella concept for managing the many activities that form perceptions of their large organizations. Primary among these is the alignment of internal and external communications to achieve a coherent and consistent message.Starting at €8.20
-
Pattern Recognition and Interpretation
Rubin, James R.Technical Note DARDEN-BC-0252-EKnowledge and CommunicationThis note explores the ways in which pattern recognition is central to strategic, managerial, and branding activities.Starting at €8.20
-
Sustainability at The Coca-Cola Company in a New Era of Brand Building
Rubin, James R.; Moriarty, Brian; Mehlsak, AlisonCase DARDEN-BC-0262-EKnowledge and CommunicationThis case is used in Darden's course elective on managing corporate communications. It offers students a concise history of The Coca-Cola Company's (TCCC's) brand history before focusing on the importance that TCCC's Office of Sustainability currently plays in the communications strategy for the brand. The case analyzes how the Office of Sustainability works both locally and globally to partner in innovative ways with stakeholders along the entir...Starting at €8.20