Darden University of Virginia (USA)
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The Canons of Rhetoric
Moriarty, BrianTechnical Note DARDEN-BC-0264-EKnowledge and CommunicationThis technical note is employed in MBA, executive education, and undergraduate courses that cover the art of persuasion. It is used in the core Management Communication course at Darden. Employing the canons of rhetoric devised by Aristotle and his classical contemporaries, the objective of the note is to provide students with a clear and usable map to guide them as they seek to understand the dynamics involved in persuading others. Persuasion is...Starting at €8.20
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Leadership Voice and Style
Moriarty, BrianTechnical Note DARDEN-BC-0265-EKnowledge and CommunicationThis technical note is used in management communications or strategic communication courses in MBA or executive education programs where students are learning to develop their ability to persuade others through oral and written communication. It includes a framework for assessing the various skill sets that characterize accomplished communicators and guidance for both extroverts and introverts on refining their particular leadership voice and sty...Starting at €8.20
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News Corporation and Dow Jones & Company, Inc.
Bourgeois, L. J. III; Hammaker, Paul M.; Kapur, Divyaksh; Mussio, MichaelCase DARDEN-BP-0534-ECorporate GovernanceBillionaire Rupert Murdoch, CEO of News Corporation, has purchased the Dow Jones & Company, which includes the Wall Street Journal, from the Bancroft family after many family discussions about the sale. At issue is whether Murchoch, known for his involved and hands-on management style, will impose his will on the editorial personnel and policies of the WSJ and risk destroying the very intellectual capital he has just acquired.Starting at €8.20
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Integration of Wachovia and Golden West (B)
Bourgeois, L. J. III; Hammaker, Paul M.; Jackson, Matt; Maher, Dave; Schwarzschild, AdamCase DARDEN-BP-0535-ECorporate GovernanceThe integration team had planned and implemented the changes. The two goals to maintain momentum and keep the core value of Golden West operations in place were accomplished. From the time the deal was announced, Wachovia and Golden West had been cross-selling each other’s products. Much time was invested early on in getting all parties up to speed. But everything fell apart only months after the integration when in July of 2007 Wachovia took a h...Starting at €5.74
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Building the New Bosco-Zeta Pharma (B)
Bourgeois, L. J. III; Hammaker, Paul M.; Powers, John; Mathur, Sudeep; Bose, NandiniCase DARDEN-BP-0536-ECorporate GovernanceThe Bosco chairman realizes that Bosco and Zeta have different work cultures and to make the integration a success, it was imperative to create a new unique identity for the new company Bosco-Zeta Pharma. He decides that the goal is to retain the best elements of the existing social capital from the two separate organizations while improving the new company’s responsiveness to customers, competitors, and the market environment. He requests that a...Starting at €5.74
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The CS Robinson–Ford Merger - Teaching Note
Bourgeois, L. J. III; Hammaker, Paul M.Teaching Note DARDEN-BP-0481TN-ECorporate GovernanceTeaching note for product BP-0481Starting at €0.00
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Integration of Wachovia and Golden West (A) and (B) - Teaching Note
Bourgeois, L. J. III; Hammaker, Paul M.; Jackson, Matt; Maher, Dave; Schwarzschild, AdamTeaching Note DARDEN-BP-0532TN-ECorporate GovernanceTeaching note for product BP-0532Starting at €0.00
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You Can't Tell Anyone (B)
Gentile, Mary; Moriarty, BrianCase DARDEN-OB-1406-ELeadership and People ManagementThis case set is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Tom Patton is the head of internal communication at a cybersecurity company, RothBabbitt Cyber (RothBabbitt), which was the victim of a significant cyberattack. After informing Patton about the situation, his supervisor, Chief Communication Officer Lucille Givens...Starting at €5.74
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Hedge Fund Pitch and Persuasion (B)
Moriarty, Brian; Maiden, Stephen E.Case DARDEN-BC-0273-EKnowledge and CommunicationThis field-based case uses the experiences of an equity analyst at his first job post–MBA to explore challenges of persuading a boss to support an action that the analyst determined would benefit the firm. In the A case, Fred Hill had been at his job for two years and believed he had come across a fresh idea—a long stock position in J. C. Penney (JCP). The company was misunderstood by the market, had a catalyst, and the valuation was cheap, all t...Starting at €5.74
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Hedge Fund Pitch and Persuasion (A)
Moriarty, Brian; Maiden, Stephen E.Case DARDEN-BC-0272-EKnowledge and CommunicationThis field-based case uses the experiences of an equity analyst at his first job post–MBA to explore challenges of persuading a boss to support an action that the analyst determined would benefit the firm. In the A case, Fred Hill had been at his job for two years and believed he had come across a fresh idea—a long stock position in J. C. Penney (JCP). The company was misunderstood by the market, had a catalyst, and the valuation was cheap, all t...Starting at €8.20