Darden University of Virginia (USA)
-
Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
-
China Supply Chain and COVID-19 - Teaching Note
Yang, Dennis; Sesia, AldoTeaching Note DARDEN-GEM-0184TN-EEconomicsTeaching Note for Product GEM-0184Starting at €0.00
-
Netflix and Dave Chappelle (A)
Kaufmann; Lauren; Botha; Helet; Mead; JennyCase DARDEN-E-0499-EBusiness Ethics and Corporate Social ResponsibilityIn late 2021, Netflix leadership had to deal with some fierce employee and public blowback after airing The Closer, a comedy special by comedian Dave Chappelle. In the special—the last of six that Chappelle was contracted to make for Netflix—his targets included the lesbian, gay, bisexual, transgender, queer/questioning, plus others (LGBTQ+) community, particularly the transgender and nonbinary segments of that population. Netflix co-CEOs Ted Sar...Starting at €8.20
-
Netflix and Dave Chappelle (B)
Kaufmann; Lauren; Botha; Helet; Mead; JennyCase DARDEN-E-0501-EBusiness Ethics and Corporate Social ResponsibilityIn late 2021, Netflix leadership had to deal with some fierce employee and public blowback after airing The Closer, a comedy special by comedian Dave Chappelle. In the special—the last of six that Chappelle was contracted to make for Netflix—his targets included the lesbian, gay, bisexual, transgender, queer/questioning, plus others (LGBTQ+) community, particularly the transgender and nonbinary segments of that population. Netflix co-CEOs Ted Sar...Starting at €5.74
-
Intersectionality
Kaufmann; Lauren; Mead; JennyTechnical Note DARDEN-E-0500-EBusiness Ethics and Corporate Social ResponsibilityThis note gives an overview of intersectionality, which is a theory, originally from legal scholarship, that explains how multiple forms of social inequality interact to produce individuals' experiences of marginalization. Intersectionality gives us a language to understand the systemic practices and structural barriers that perpetuate social inequities. As a theoretical paradigm, intersectionality provides a framework for understanding how categ...Starting at €8.20
-
Netflix and Dave Chappelle (A) and (B)- Teaching note
Kaufmann; Lauren; Botha; Helet; Mead; JennyTeaching Note DARDEN-E-0499TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0499Starting at €0.00
-
China's Stock Market: Understanding Its Boom-and-Bust Cycles
Evans, Richard B.; Yang, Dennis; Qian, Junhui; Deng, YangmeiCase DARDEN-F-1985-EFinanceUsing the context of a private-bank chief economist preparing for a client call just as the Shanghai Stock Exchange Composite Index (SCI) reached a 29-month high on July 7, 2020, this case places students in a position to prepare an outlook on the prospects for investment in China. It also enables the comparison of China to various potential investment geographies, such as the United States and other financial markets around the globe. The mate...Starting at €8.20
-
The US - China Trade War: Deal or No Deal? - Teaching Note
Yang, Dennis; Holtz, PaulTeaching Note DARDEN-GEM-0175TN-ETeaching Note of Product GEM-0175Starting at €0.00
-
China Supply Chain and COVID-19
Yang, Dennis; Ha, Jiming; Yemen, Gerry; Sesia, AldoCase DARDEN-GEM-0184-EEconomicsOn March 11, 2020, The World Health Organization declared the outbreak of the novel coronavirus (COVID-19) a global pandemic. The pandemic brought production, trade, and businesses to a grinding halt, as governments closed borders and implemented lockdowns and restrictions; it also caused scrutiny of global supply chain strategies. While some US companies had already begun shifting outsourcing away from China during the US-China trade war amid th...Starting at €8.20
-
Volatility in China's Stock Market: Boom, Bust, Boom…and Bust?
Evans, Richard B.; Qian, Junhui; Yang, DennisCase DARDEN-F-1759-EFinanceWith the Shanghai Stock Exchange Composite Index (SCI) dropping 5% at its opening, a circuit breaker was triggered and halted trading for 15 minutes. But when trading resumed, the market continued to drop, and a second circuit breaker was triggered, halting trading for the day. The overall SCI decline of 7.2% for the day was not just disastrous for Chinese investors, but it also caused a global panic that perhaps a global recession would ensure. ...Starting at €8.20