Darden University of Virginia (USA)
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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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The Coronet-Cameron Baker
Frey, Sherwood C. Jr.; Colebank, Mike; Bacon, PaulCase DARDEN-QA-0763-EDecision AnalysisThis case and its companion, "The Coronet-Leslie Forsyte" (UVA-QA-0764), are intended for undergraduate, executive education, and MBA audiences. They were written for a "Bargaining and Negotiating" elective. This case is from the perspective of Cameron Baker, who owns a 1970 Dodge Coronet and needs to sell the car. Baker has a prospective buyer who has come to look at the car.Starting at €8.20
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Cornwell Performance Products
Frey, Sherwood C. Jr.; Bacon, PaulCase DARDEN-QA-0795-EDecision AnalysisIt was May 2007. Earlier in the week, Cornwell Performance Products (CPP), a division of the multinational chemical manufacturer Cornwell, Inc., had notified its largest customer that the price of hydrofluoric acid (HF) would increase at the end of the year. This action was in accordance with an environmental clause in CPP’s contract with Epsilon Refinery Group. The contract provided a 60-day period following notification during which time the pa...Starting at €8.20
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Epsilon Refinery Group
Frey, Sherwood C. Jr.; Bacon, PaulCase DARDEN-QA-0796-EDecision AnalysisIt was May 2007. Earlier in the week, Epsilon Refinery Group had received notification from one of its major suppliers that the price of a key raw material, hydrofluoric acid (HF), would increase at the end of the year-in just seven months. This action was in accordance with an environmental clause in the contract with Cornwell Performance Products (CPP), a division of the multinational chemical manufacturer, Cornwell, Inc. Also in accordance wit...Starting at €8.20
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Silk Soy Milk (A)
Farris, Paul W.; Shames, Ervin R.; Wasden, MichaelCase DARDEN-M-0771-EMarketingThe Silk soy milk brand evolves from a single homemade product to a regional and then national brand, facing challenges along the way such as investment influx, acquisition, and competition from new entrants into the very market it created. Silk's marketing angles at various growth stages are discussed, and students consider whether the company should expand its presence or develop new categories, as well as how its efforts could best realize gro...Starting at €8.20
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Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0663-EMarketingThis case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and p...Starting at €8.20
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The Coronet-Leslie Forsyte
Frey, Sherwood C. Jr.; Colebank, Mike; Bacon, PaulCase DARDEN-QA-0764-EDecision AnalysisThis case and its companion, "The Coronet-Cameron Baker" (UVA-QA-0763), are intended for undergraduate, executive education, and MBA audiences. They were written for a "Bargaining and Negotiating" elective. This case is from the perspective of Leslie Forsyte, the founder of a vintage car restoration company. Forsyte's current project-the restoration of a 1970 Dodge Super Bee-only requires doors in order to be completed. After months of searching,...Starting at €8.20
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Marietta Industries
Frey, Sherwood C. Jr.; Bacon, PaulCase DARDEN-QA-0773-EDecision AnalysisThis case and its companion, "LoMar Adhesives" (UVA-QA-0774), are intended for MBA, executive education, and MBA executive audiences. They were written for a "Bargaining and Negotiating" elective. This case is from the perspective of Clare Clemons, vice president of Business Development and Acquisitions for Marietta Industries (a large multinational corporation), who is working on the potential acquisition of LoMar Adhesives, a small, closely hel...Starting at €8.20
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LoMar Adhesives
Frey, Sherwood C. Jr.; Bacon, PaulCase DARDEN-QA-0774-EDecision AnalysisThis case and its companion, "Marietta Industries" (UVA-QA-0773), are intended for MBA, executive education, and MBA executive audiences. They were written for a "Bargaining and Negotiating" elective. This case is from the perspective of Stephen Rucker, president and CEO of LoMar Adhesives, who is considering selling his small, closely held company and will be meeting with the vice president of Business Development and Acquisitions for Marietta I...Starting at €8.20