Darden University of Virginia (USA)
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Plug Power: A Case of Negative Revenue
Koch, AdamCase DARDEN-C-2460-EAccounting and ControlThis case examines the accounting implications of a customer incentive deal between Plug Power (Plug; an industry-leading manufacturer of hydrogen fuel cells) and Amazon.com, Inc. (Amazon; Plug’s major customer). Alexis Reed is an analyst struggling to understand the implications of the negative annual revenue reported by Plug for fiscal year 2020. This extremely rare occurrence was caused by the interaction between the accounting rules for repor...Starting at €8.20
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All Things IPO
Murray, Meghan; Mittal, Tanya; Kurumaddali, AnuhyaTechnical Note DARDEN-BC-0282-EKnowledge and CommunicationThe decision to go public is a very complex process for a growing business. From completing the requirements of the US Securities and Exchange Commission (SEC) filings to answering complicated questions from potential investors, it is a major decision and an inflection point in the journey of a private company. Yet, the benefits often outweigh these downsides and cofounders are usually excited by the prospect of an initial public offering (IPO). ...Starting at €8.20
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Walking the IPO Catwalk: Rent the Runway’s Public Offering -Teaching note
Murray, Meghan; Mittal, Tanya; Kurumaddali, AnuhyaTeaching Note DARDEN-BC-0283TN-EKnowledge and CommunicationTeaching note for product BC-0283Starting at €0.00
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Brand Equity: An Overview
Farris, Paul W.; Gregg, Eric A.; Chinn, Brandon; Razuri, MarielaTechnical Note DARDEN-M-0879-EMarketingThis note was written as an updated version of “Perspectives on Brand Equity" (UVA-M-0668), and may be used in its place. This note provides a resource to aid in understanding brand equity: its creation, maintenance, measurement, and value. Suitable for use in introductory courses in marketing at the undergraduate and MBA levels, this note presents an overview of brand perspectives including those of Millward Brown, Young & Rubicam, David Aaker, ...Starting at €8.20
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Plug Power: A Case of Negative Revenue - Teaching note
Koch, AdamTeaching Note DARDEN-C-2460TN-EAccounting and ControlTeaching note for product C-2460Starting at €0.00
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Walking the IPO Catwalk: Rent the Runway’s Public Offering
Murray, Meghan; Mittal, Tanya; Kurumaddali, AnuhyaCase DARDEN-BC-0283-EKnowledge and CommunicationThis case examines Rent the Runway (RTR), a company that provided its customers the luxury of getting to wear the hottest designer fashions without having to pay the often exorbitant price to own the clothing. RTR built the world's largest shared designer closet, containing over 18,000 styles by more than 750 designer brands. Customers could rent individual pieces, buy products through resale offerings, or pay for a subscription guaranteeing new ...Starting at €8.20
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All Things IPO Communication
Murray, Meghan; Mittal, Tanya; Kurumaddali, AnuhyaTechnical Note DARDEN-BC-0282The decision to go public is a very complex process for a growing business. From completing the requirements of the US Securities and Exchange Commission (SEC) filings to answering complicated questions from potential investors, it is a major decision andStarting at €8.20