Darden University of Virginia (USA)
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Does TripSense Make Sense?
Farris, Paul W.; Skurnik, Ian; Zimmerman, AlanCase DARDEN-M-0757-EMarketingThis case prompts students to determine how Progressive Insurance can best assess the customer interest, technical feasibility, economic viability, and actuarial justification of TripSense, its usage-based pricing program.Starting at €8.20
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Progressive Insurance: Not Your Standard Insurance Story
Farris, Paul W.; Pfeifer, Phillip E.; Zimmerman, AlanCase DARDEN-M-0758-EMarketingProgressive Insurance, a leader in the automotive insurance market, has succeeded through innovation. This case describes the company’s strategies for differentiating its service through programs such as Immediate Response Vehicles and Express Quote. Through these programs and a series of creative advertising campaigns, Progressive has built a strong brand in a relatively short time.Starting at €8.20
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News Corporation and Dow Jones & Company, Inc.
Bourgeois, L. J. III; Hammaker, Paul M.; Kapur, Divyaksh; Mussio, MichaelCase DARDEN-BP-0534-ECorporate GovernanceBillionaire Rupert Murdoch, CEO of News Corporation, has purchased the Dow Jones & Company, which includes the Wall Street Journal, from the Bancroft family after many family discussions about the sale. At issue is whether Murchoch, known for his involved and hands-on management style, will impose his will on the editorial personnel and policies of the WSJ and risk destroying the very intellectual capital he has just acquired.Starting at €8.20
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Integration of Wachovia and Golden West (B)
Bourgeois, L. J. III; Hammaker, Paul M.; Jackson, Matt; Maher, Dave; Schwarzschild, AdamCase DARDEN-BP-0535-ECorporate GovernanceThe integration team had planned and implemented the changes. The two goals to maintain momentum and keep the core value of Golden West operations in place were accomplished. From the time the deal was announced, Wachovia and Golden West had been cross-selling each other’s products. Much time was invested early on in getting all parties up to speed. But everything fell apart only months after the integration when in July of 2007 Wachovia took a h...Starting at €5.74
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Building the New Bosco-Zeta Pharma (B)
Bourgeois, L. J. III; Hammaker, Paul M.; Powers, John; Mathur, Sudeep; Bose, NandiniCase DARDEN-BP-0536-ECorporate GovernanceThe Bosco chairman realizes that Bosco and Zeta have different work cultures and to make the integration a success, it was imperative to create a new unique identity for the new company Bosco-Zeta Pharma. He decides that the goal is to retain the best elements of the existing social capital from the two separate organizations while improving the new company’s responsiveness to customers, competitors, and the market environment. He requests that a...Starting at €5.74
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The CS Robinson–Ford Merger - Teaching Note
Bourgeois, L. J. III; Hammaker, Paul M.Teaching Note DARDEN-BP-0481TN-ECorporate GovernanceTeaching note for product BP-0481Starting at €0.00
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Integration of Wachovia and Golden West (A) and (B) - Teaching Note
Bourgeois, L. J. III; Hammaker, Paul M.; Jackson, Matt; Maher, Dave; Schwarzschild, AdamTeaching Note DARDEN-BP-0532TN-ECorporate GovernanceTeaching note for product BP-0532Starting at €0.00
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Starbucks Corp.: Clouds in Your Coffee
Zimmerman, Alan; Weiss, Elliott N.Case DARDEN-OM-1328-EService and Operations ManagementThis case depicts the history of Starbucks Corporation, from its inception, in 1971, through 2007. The case highlights the conflict between large-scale efficiency and standardization versus providing customers with the "Starbucks Experience." As its consistent growth shows, Starbucks has managed this conflict skillfully, but as the company continues to expand, balancing these objectives becomes more difficult and complex.Starting at €8.20
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The Toyota Production System: “The Scent of the Cornered Ferret”
Zimmerman, Alan; Weiss, Elliott N.Case DARDEN-OM-1333-EService and Operations ManagementThis case provides a history of Toyota and describes the famed Toyota Production System (TPS). It follows the company from its founding, in 1933, up to 2007. The case can be used to introduce TPS as well as to discuss the factors necessary to sustain a corporate strategy through long periods of international growth.Starting at €8.20
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Six Sigma: A Basic Overview
Landel, Robert D.; Zimmerman, AlanTechnical Note DARDEN-OM-1339-EService and Operations ManagementIn the nearly 30 years since it was introduced, Six Sigma has evolved to mean different things in different circumstances and in different organizations, so that now it is difficult to identify a single, universally accepted definition. The purpose of this note is to provide a basic overview of Six Sigma by explaining its underlying principles and most commonly utilized methods while providing a brief review of its history. Finally, this note pro...Starting at €8.20