Darden University of Virginia (USA)
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Remarkable Mind: Henry (Hank) Fossey, PhD (II)
Thomas-Hunt, MelissaCase DARDEN-OB-1014-ELeadership and People ManagementFossey, a premier horticultural researcher and an expert in turfgrass science, has founded Turf Technologies, a firm that performs commercial turfgrass research. On the first contract that Fossey secured, he was paid a consulting fee of $75,000 for a six-month period. Now Fossey has been asked by Bryant of the Re-Markable Paint Co. to assist in developing an alternative formulation for removable paint that is environmentally appropriate and suita...Starting at €8.20
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Marissa Mayer at Google - Teaching Note
Thomas-Hunt, Melissa; Gethin-Jones, Meredith; Fleming, SusanTeaching Note DARDEN-OB-1028TN-ELeadership and People ManagementTeaching note for product OB-1028Starting at €0.00
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Motorcowboy: Getting a Foot in the Door (A)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0814-EMarketingAs part of the Google Online Marketing Challenge, a team of Darden students devises an AdWords campaign for Motorcowboy, an online source of custom footwear that caters to segments as varied as motorcycle police, cross-dressers, movie buffs, equestrians, and plus-size individuals. When an initial keyword list yields low traffic, the team must adapt its approach. This three-part case illustrates the segmentation process and the relative merits of ...Starting at €8.20
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Motorcowboy: Getting a Foot in the Door (B)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0815-EMarketingThis continuation of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, recounts the Darden team's revised approach.Starting at €5.74
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Motorcowboy: Getting a Foot in the Door (C)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0816-EMarketingThis third and final part of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, delineated the Darden team's recommendations for future efforts.Starting at €5.74
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Remarkable Mind: Kenneth Bryant (I)
Thomas-Hunt, MelissaCase DARDEN-OB-1015-ELeadership and People ManagementBryant is the founder and CEO of the Re-Markable Paint Co., which has developed the technology for completely removable paint for athletic fields. He has identified a commercial research-development firm, Turf Technologies, run by Fossey, which has the capacity to develop an alternative formulation for removable paint that remains environmentally appropriate and suitable for artificial turf and grass. It is now time for Bryant to finalize the con...Starting at €8.20
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Stratcomm (B): Morgan G.
Thomas-Hunt, Melissa; Goldberg, RebeccaCase DARDEN-OB-1045-ELeadership and People ManagementMorgan G., a new consultant hire at Change Analytics, a budding strategic planning consultancy in the Washington, DC, area, has been referred by a colleague in the industry to meet with Jess B., CEO of Stratcomm, a certified disadvantaged business enterprise. Morgan understands that Jess is interested in meeting to craft a response to an 8(a) set-aside contract but needs to partner with another firm to complete the service offering requirements.Starting at €5.74
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Stratcomm (A) and (B) - Teaching Note
Thomas-Hunt, Melissa; Goldberg, RebeccaTeaching Note DARDEN-OB-1044TN-ELeadership and People ManagementTeaching note for product OB-1044Starting at €0.00
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Port of Singapore Authority: Ideology vs. Pragmatism—Trade and Geopolitics in the Malacca Strait
Chen, Ming-Jer; Leong, JinCase DARDEN-S-0351StrategyThis case describes the growth of the Asian ports industry between 2015 and 2020 and the impact of escalating US-China trade tensions and rising Chinese direct investments on regional port competition. Throughout the 2000s, the volume of Asian shipping steadily increased on the back of an expanding Chinese economy. The case focuses on how the Chinese Belt and Road Initiative and new Chinese-funded mega-ports like the Malacca Gateway Port would af...Starting at €8.20
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Developing a Personal Strategy: The Alumni Reunion
Chen, Ming-Jer; Leong, JinCase DARDEN-S-0355StrategyThis case describes the thoughts and reflections of five MBA alumni on their way back to their alma mater for a 20-year reunion event. As invited speakers, they will advise the upcoming graduating class on what to expect after graduation. The case provides a brief background on the career trajectories and family circumstances of each of the five protagonists as well as their personal reflections on their accomplishments and their regrets. The cas...Starting at €8.20