Darden University of Virginia (USA)
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Parsons Brinckerhoff: The Second Avenue Subway (B)
Wilcox, Ronald T.; Santos, Carlos MichaelCase DARDEN-M-0794-EMarketingCan a company base a major proposal on its good reputation, history with the client, and a perspective that differs from that client’s own? Emphasizing both its engineering capability and 80 years’ experience, Parsons Brinckerhoff spends one year and $1 million preparing a proposal to build a $17 billion subway line. Competition from four equally qualified firms is stiff, but PB is sure its history and top-level Metropolitan Transit Authority con...Starting at €5.74
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Parsons Brinckerhoff: The Second Avenue Subway (C)
Wilcox, Ronald T.; Santos, Carlos MichaelCase DARDEN-M-0795-EMarketingCan a company base a major proposal on its good reputation, history with the client, and a perspective that differs from that client’s own? Emphasizing both its engineering capability and 80 years’ experience, Parsons Brinckerhoff spends one year and $1 million preparing a proposal to build a $17 billion subway line. Competition from four equally qualified firms is stiff, but PB is sure its history and top-level Metropolitan Transit Authority con...Starting at €5.74
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Why Is the Universe Against Me? (A)
Behfar, Kristin J.; Bodily, Jolene H.Case DARDEN-OB-1069Leadership and People ManagementHasn’t everyone at some point felt as if the universe was conspiring against his or her success? This case narrative tracks the story of Emmett Taylor, an operations manager for a bottling company, as a snow and ice storm bears down on his southeastern U.S. plant. Taylor is already plagued by stress caused by all facets of his life—family, work, and personal health—and this storm is no exception. The story offers an opportunity to discuss time, e...Starting at €8.20
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Rohvi
Anik, Lalin; Mittal, Aerika; Yemen, GerryCase DARDEN-M-1007-EMarketingThis case uses a start-up in the retail industry to explore the leverage of behavioral science to enrich a business model and structure a marketing campaign. The material unfolds the testing of an innovative process and use of persuasion in order to align business practices with human behavior and scale. In addition, it gives the opportunity to discuss how a minimal tech solution could bring in market data and provide a test platform to larger cl...Starting at €8.20
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Rohvi - Teaching Note
Anik, Lalin; Yemen, GerryTeaching Note DARDEN-M-1007TN-EMarketingTeaching Note for product M-1007Starting at €0.00
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Why Is the Universe Against Me? (A)
Behfar, Kristin J.; Bodily, Jolene H.; Maiden, Stephen E.Case DARDEN-OB-1069-ELeadership and People ManagementHasn’t everyone at some point felt as if the universe was conspiring against his or her success? This case narrative tracks the story of Emmett Taylor, an operations manager for a bottling company, as a snow and ice storm bears down on his southeastern U.S. plant. Taylor is already plagued by stress caused by all facets of his life—family, work, and personal health—and this storm is no exception. The story offers an opportunity to discuss time, e...Starting at €8.20
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Why Is the Universe Against Me? (B)
Behfar, Kristin J.; Bodily, Jolene H.; Maiden, Stephen E.Case DARDEN-OB-1073-ELeadership and People ManagementThis B case continues the story of Emmett Taylor, an operations manager for a bottling company, as he decides what to do after an ice storm causes inventory holdups and an accident involving one of his employees. Taylor, plagued by stress, imagines himself on the golf course—a place he’s found tranquility in recent months—and he also seeks advice from an unlikely source.Starting at €5.74
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Why Is the Universe Against Me? (A) and (B) (Abridged)
Bodily, Jolene H.; Behfar, Kristin J.; Maiden, Stephen E.Case DARDEN-OB-1081-ELeadership and People ManagementHasn’t everyone at some point felt as if the universe was conspiring against his or her success? This case narrative tracks the story of Emmett Taylor, an operations manager for a bottling company, as a snow and ice storm bears down on his southeastern U.S. plant. Taylor is already plagued by stress caused by all facets of his life—family, work, and personal health—and this storm is no exception. The story offers an opportunity to discuss time, e...Starting at €5.74
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Parsons Brinckerhoff: The Second Avenue Subway (A)
Wilcox, Ronald T.; Santos, Carlos MichaelCase DARDEN-M-0793-EMarketingCan a company base a major proposal on its good reputation, history with the client, and a perspective that differs from the client’s own? Emphasizing both its engineering capability and 80 years’ experience, Parsons Brinckerhoff spends one year and $1 million preparing a proposal to build a $17 billion subway line. Competition from four equally qualified firms is stiff, but PB is sure its history and top-level MTA connections make it a shoe-in. ...Starting at €8.20
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Route 11 Potato Chips
Wilcox, Ronald T.; Santos, Carlos MichaelCase DARDEN-M-0810-EMarketingRoute 11 Chips, a regional potato chip company, is struggling with whether to reduce the number of flavors it markets. Additional flavors add operational cost, but management believes that some of the flavors are important to Route 11's brand image and that trimming the line might damage the brand. Route 11 has also taken a price increase recently and management is interested in finding out if there is additional room to raise prices. To analyze ...Starting at €8.20