Darden University of Virginia (USA)
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Heinz Ketchup: Pricing the Product Line
Wilcox; Ronald T.; Goldberg; RebeccaCase DARDEN-M-0777-EMarketingAn iconic American brand must determine how to maximize net profit by increasing the sales of its highest-margin items in the face of constant retailer pushback including reduced shelf space and promotional support of those same products. This case is suitable for required MBA marketing courses as well as pricing and brand management electives at both the undergraduate and MBA levels. The analytics of the case assume that students can calculate b...Starting at €8.20
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Wausau Equipment Company: A Lean Journey (C)
Landel, Robert D.; Gruia, SorinCase DARDEN-OM-1383-EService and Operations ManagementThis file contains slides that show the elements chosen by the senior management and consultants to reengage and relaunch the lean journey at Wausau Equipment Company, following its original failed implementation and necessitated by implementation and acceptance problems at the management level. A teaching note (OM-1354TN) is available.Starting at €5.74
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The Coronet-Cameron Baker
Frey, Sherwood C. Jr.; Colebank, Mike; Bacon, PaulCase DARDEN-QA-0763-EDecision AnalysisThis case and its companion, "The Coronet-Leslie Forsyte" (UVA-QA-0764), are intended for undergraduate, executive education, and MBA audiences. They were written for a "Bargaining and Negotiating" elective. This case is from the perspective of Cameron Baker, who owns a 1970 Dodge Coronet and needs to sell the car. Baker has a prospective buyer who has come to look at the car.Starting at €8.20
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Cornwell Performance Products
Frey, Sherwood C. Jr.; Bacon, PaulCase DARDEN-QA-0795-EDecision AnalysisIt was May 2007. Earlier in the week, Cornwell Performance Products (CPP), a division of the multinational chemical manufacturer Cornwell, Inc., had notified its largest customer that the price of hydrofluoric acid (HF) would increase at the end of the year. This action was in accordance with an environmental clause in CPP’s contract with Epsilon Refinery Group. The contract provided a 60-day period following notification during which time the pa...Starting at €8.20
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Epsilon Refinery Group
Frey, Sherwood C. Jr.; Bacon, PaulCase DARDEN-QA-0796-EDecision AnalysisIt was May 2007. Earlier in the week, Epsilon Refinery Group had received notification from one of its major suppliers that the price of a key raw material, hydrofluoric acid (HF), would increase at the end of the year-in just seven months. This action was in accordance with an environmental clause in the contract with Cornwell Performance Products (CPP), a division of the multinational chemical manufacturer, Cornwell, Inc. Also in accordance wit...Starting at €8.20
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Wausau Equipment Company: A Lean Journey (A)
Landel, Robert D.; Gruia, SorinCase DARDEN-OM-1354-EService and Operations ManagementA manufacturing company with a reputation for excellent service and quality and a command-and-control style of management with little communication across the organization decides to undertake a lean transformation, working closely with Lean Dynamics, a management consulting group with extensive lean-implementation experience. The challenges the company faces are examined in detail as are the lean implementation process, tools, and practices. But...Starting at €8.20
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Wausau Equipment Company: A Lean Journey (B)
Landel, Robert D.; Gruia, SorinCase DARDEN-OM-1382-EService and Operations ManagementThe lean initiative detailed in the (A) case, OM-1354, had reached a precarious stage. The machine and systems division of Wausau Equipment Company (WECO) had failed to sell several harvesting systems to customers to usually reliable buyers, and the competition was making important inroads in what was traditionally WECO country. The first wave of improvements made by the teams had not yet had any impact in the field. Enthusiasm to re-engage in th...Starting at €5.74
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Heinz Ketchup: Pricing the Product Line - Teaching Note
Wilcox; Ronald T.Teaching Note DARDEN-M-0777TN-EMarketingTeaching note for product M-0777Starting at €0.00
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The Coronet-Leslie Forsyte
Frey, Sherwood C. Jr.; Colebank, Mike; Bacon, PaulCase DARDEN-QA-0764-EDecision AnalysisThis case and its companion, "The Coronet-Cameron Baker" (UVA-QA-0763), are intended for undergraduate, executive education, and MBA audiences. They were written for a "Bargaining and Negotiating" elective. This case is from the perspective of Leslie Forsyte, the founder of a vintage car restoration company. Forsyte's current project-the restoration of a 1970 Dodge Super Bee-only requires doors in order to be completed. After months of searching,...Starting at €8.20
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Marietta Industries
Frey, Sherwood C. Jr.; Bacon, PaulCase DARDEN-QA-0773-EDecision AnalysisThis case and its companion, "LoMar Adhesives" (UVA-QA-0774), are intended for MBA, executive education, and MBA executive audiences. They were written for a "Bargaining and Negotiating" elective. This case is from the perspective of Clare Clemons, vice president of Business Development and Acquisitions for Marietta Industries (a large multinational corporation), who is working on the potential acquisition of LoMar Adhesives, a small, closely hel...Starting at €8.20