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Olapic on Amazon.com's Cloud
Sieber, Sandra; Zamora, Javier; Sek, Tomasz; Goetschi, BeatCase SI-182-EEntrepreneurship, Information Technologies, Innovation and ChangeOn the morning of April 21, 2011, Alex Dantart, CTO of Olapic, was about to run the final testing of his New York-based IT start-up company's new service, uPhoto. The launch date of this innovative photo crowdsourcing service commissioned by Olapic's first corporate client, the newspaper the New York Daily News (NYDN), was slated for the end of April. Although it seemed that the Internet connection was working, Dantart was puzzled when he realize...Starting at €8.20
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Implementing Tablets at the ACME Food Supplies, Ltd. Sales Department
Sieber, Sandra; Valor Sabatier, JosepCase SI-184-EKnowledge and CommunicationACME Food Supplies, Ltd. is a company working in the catering supplies sector. It competes in a mature and fragmented sector, and part of its strategy has always been based on technological innovation. In January 2012, it had just completed the implementation of tablets with Internet connection in its sales department, replacing former PDAs that were already being used irregularly. Some salespeople openly reject the new technology, and very few a...Starting at €8.20
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Diversey and the Creation of the "Internet of Clean"
Sieber, Sandra; Rafnsdottir, AnnaCase SI-202-EInformation TechnologiesDiversey, a "global provider of commercial cleaning, sanitation and hygiene solutions," has implemented a new value proposition as part of its digital transformation, changing from a pipeline business into a knowledge-based platform business. Along the way, it heavily influenced the cleaning and hygiene industry, which had been mostly untouched by digitization.Starting at €8.20
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Knowledge Management at Siemens Spain
Grau, Amèrica; Lara E.; Andreu i Civit, Rafael; Sieber, SandraCase SI-145-EKnowledge and CommunicationThis case describes knowledge management initiatives at Siemens Spain, with a special emphasis on building communities of practice. The case also examines how this approach fits with the global Siemens strategy, with its commitment to knowledge sharing and continuous innovation. This case won the "2005 ECCH/Business Week European Case Awards" in the category "Knowledge, Information & Communication Systems Management".Starting at €8.20
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Groupon: Changing Shopping as We Know It
Sieber, Sandra; Káganer, Evgeny; Al Turaigi, Tariq; Tatarinov, KatherineCase SI-187-EInnovation and Change, Knowledge and CommunicationGroupon's meteoric rise was nothing short of exceptional, and it was one that had Forbes Magazine calling it "the fastest growing company ever." Acquiring tens of millions of users since 2008 led many to believe that Groupon was about to change the way people consumed and enjoyed their free time. However, on June 2, 2011, the company filed for an IPO and not everyone was impressed. Many voices berated the business model and the high marketing cos...Starting at €8.20
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Indo Gives its Sales Force New Mobility Technology (A)
Almenar, E.; Comín, Marta; Sieber, SandraCase SI-168-EInformation Technologies, Innovation and Change, Knowledge and CommunicationIn 2006, Indo, an optics manufacturer, decided to change the working method of its sales division for glasses. Physical material was replaced with online information that facilitated the work of the sales personnel and ensured they always had the most up-to-date information. But the new system was not completely accepted by clients, who were used to touching the product. Even some members of the sales staff were wary about changing an effective w...Starting at €8.20
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Indo Gives its Sales Force New Mobily Technology (B)
Almenar, E.; Comín, Marta; Sieber, SandraCase SI-169-EInformation Technologies, Innovation and Change, Knowledge and CommunicationAfter introducing a new sales system for glasses as a pilot program, Indo, an optical company, expanded the scope of its experiment to check the results. The case study describes how the sales personnel and clients accepted the change from a partially computerized system to one that was thoroughly computerized.Starting at €5.74
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The Apple ROKR: Fusing the Music and Wireless Industries
Comín, Marta; Valor Sabatier, Josep; Sieber, SandraCase SI-156-EInnovation and ChangeTelefónica Móviles, S.A. is deciding whether to subsidize the purchase of ROKR, a hybrid "telephone-iPod" which can be used as a normal phone, as well as for listening to music previously downloaded through a computer. The case describes the structure of the music industry and the revolution brought about by music exchange systems. It also provides material for the study of the effects of digitalization on the structure of the music sector.Starting at €8.20
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InfoJobs.net
Gaynor P.; Valor Sabatier, Josep; Sieber, SandraCase SI-137-EInformation Technologies, Knowledge and CommunicationInfoJobs.net is a web site specialized in matching companies in need of personnel with people in the labour market. It has more than half a million CVs in its database and twenty thousand active job offers posted daily. The case presents the dilemma facing InfoJob's General Manager when the world's largest player in the online recruitment market, Monster.com, brings its massive advertising and technological firepower to bear on the Spanish market...Starting at €8.20
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Seat Sport: Knowledge on the move
Cáliz, Cristina; Miller, Georgina; Andreu i Civit, Rafael; Valor Sabatier, Josep; Sieber, SandraCase SI-117-EKnowledge and CommunicationThe case describes how, starting from scratch, Seat Sport has acquired the necessary knowledge and capabilities to compete successfully in local rallies. Now, as his team looks set to start competing at world level, Vicente Aguilera, President of Seat Sport, is wondering what kinds of knowledge he will need to develop within the division and what kind of specialists the team will need in order to be able to compete successfully in the new categor...Starting at €8.20