IESE (España)
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Forming Ties That Will Free Your Firm
Eisenhardt, K.M.; Ozcan, PinarArticle ART-1533-EStrategyStrategic alliances provide opportunities to strengthen your market position, gain new capabilities and resources, and enable you to grow and expand during difficult times. Many large, highly resourced companies already know this and are leveraging it to their advantage. But how can a small firm with fewer resources obtain and manage a high-performing alliance portfolio? Getting the alliance portfolio you dreamed of, and then managing it well ove...Starting at €8.20
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The EMBI Investor
Ariño, Miguel Angel; Canela, Miguel Ángel; Gorecka-Pietrucha, JustynaFocused Case ADFC-2-EDecision Analysis, FinanceThe EMBI Investor case is a practical application of statistical analysis in financial analysis. It uses the Capital Asset Pricing Model (CAPM) to introduce some basic aspects of statistics and finance and presents how these two aspects, the financial and the statistical, can be connected. This fosters interest in statistical tools through their use in financial analysis. The objectives of the case are: (a) to introduce the concepts of the regres...Starting at €8.20
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The Sales Trend at Guarini
Osuna, Ignacio; Alegre, Inés; Canela, Miguel ÁngelCase AD-370-EDecision AnalysisGuarini, a European supermarket brand, has about 150 stores in Spain. Being able to track about a 70% of the purchases through customer debit cards, Julia García, Guarini's marketing director for Spain, feels herself compelled to exploit Guarini's database, which still remains largely underused. She plans a pilot study using data from one of the stores located in Barcelona. She collects weekly sales data covering two years and tries to estimate f...Starting at €8.20
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HR Analytics at Barney
N'Guessan, Marie Noelle; Alegre, Inés; Canela, Miguel ÁngelCase AD-369-EAccounting and Control, Decision Analysis, Leadership and People ManagementBarney Consumer Products (BCP) is a large company based in South Africa. The company's performance has worsened in the last couple of years, and the different departments blame each other. The Human Resources (HR) department manager suggest that the decrease in performance could be driven by a decrease in employee performance due to lack of motivation and stress. The board asks the HR manager to provide some data to back up his intuition. The HR ...Starting at €8.20
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Kapoor's Portfolio
Canela, Miguel Ángel; Alegre, Inés; Moleskis, MelinaFocused Case ADFC-5-EDecision AnalysisThe case follows a trainee portfolio manager in her attempt to build an investment portfolio using stocks on India's National Stock Exchange (NSE). Within the framework of the capital asset pricing model, this note focuses on the computation of financial returns, risk and diversification strategies.Starting at €8.20
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The EMBI Investor - Teaching Note
Ariño, Miguel Angel; Canela, Miguel Ángel; Gorecka-Pietrucha, JustynaTeaching Note ADT-30-EDecision Analysis, FinanceThe EMBI Investor case is a practical application of statistical analysis in financial analysis. It uses the Capital Asset Pricing Model (CAPM) to introduce some basic aspects of statistics and finance and presents how these two aspects, the financial and the statistical, can be connected. This fosters interest in statistical tools through their use in financial analysis. The objectives of the case are: (a) to introduce the concepts of the regres...Starting at €0.00
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Jia Wu goes West - Teaching Note
Alegre, Inés; Canela, Miguel Ángel; Güçlü, BurçinTeaching Note ADT-33-EDecision Analysis, MarketingThe objective of this note is to illustrate forecasting with monthly sales data. It is based on historical data of household goods sales in United Kingdom, from January 1997 to December 2011. The student is challenged to develop a model for these data and to calculate a forecast for 2012 sales, based on this model. There is a companion IESE focus case, - ADFC-003 -"The Jia Wu Expansion", that covers the prior expansion of Jia Wu to Australia. The...Starting at €0.00
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Alstom (A): En busca de un socio
Vendiola C.; Ariño, AfricaCase DG-1355StrategyEn marzo de 1999, el presidente de Alstom revisaba los resultados previstos para el primer año de funcionamiento de su empresa y tenía sobradas razones para estar orgulloso de los logros obtenidos en tan sólo un año. Alstom era un gigante francés en el sector del transporte y de la producción de energía. Aunque los resultados parecían muy esperanzadores, era necesaria una estrategia para competir en ese mercado. El asunto se complicaba debido al...Starting at €8.20
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Alstom (A): In Search of a Partner
Vendiola C.; Ariño, AfricaCase DG-1355-EStrategyIn March 1999, Alstom's chairman was reviewing the forecasted results of his company¿s first year of operation and he had plenty of reasons to be proud of the achievements of the company in only oneyear of operation. Alstom was a French giant in the energy and transportation business. Although the results looked very promising, competing in this industry required a strategy. The matter was complicated by GE's unwillingness to continue the license...Starting at €8.20
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The Jia Wu Expansion
Alegre, Inés; Canela, Miguel ÁngelFocused Case ADFC-3-EDecision Analysis, MarketingSales forecasting is needed for planning. This case describes a situation in which monthly sales forecasts can be produced using very elementary methods. The case may be used as an introduction to this topic. Ideally, it should be followed by other cases in which more advanced methods should be employed. The objective of the case is to illustrate a simple forecasting method for monthly sales data. The data set, supplied in an Excel file (jiawu-a...Starting at €8.20