IESE (España)
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El difícil arte de regular el uso de las redes
Káganer, Evgeny; Vaast, EmmanuelleArticle ART-1967Information Technologies, MarketingLas organizaciones suelen regular el uso de los medios sociales por parte de sus empleados mediante políticas formales. Este artículo se basa en un estudio que analiza las de 40 organizaciones de distintos sectores y países en relación a una amplia variedad de herramientas y usos de los medios sociales. Los autores identifican 18 temas recurrentes, que pueden clasificarse en tres categorías: los que abordan la reducción de riesgos, los que establ...Starting at €8.20
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Chick-fil-A: Sandwiches and cultural wars (B)
de la Cierva, Yago; Notario, EduardoCase DPO-736-EBusiness Ethics and Corporate Social Responsibility, Knowledge and Communication, Leadership and People Management, StrategyThe American fast-food chain Chick-fil-A suffered several boycotts promoted by LGTBQ+ organizations after the CEO's public comments regarding his religious background and because of the company's financial support to organizations lobbying against legal recognition of same-sex marriage. The following years, the company kept growing and, at the same time, its reputation was affected. What to do next?Starting at €5.74
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Monquimic, S.A.
García Prat, Antoni; Prat Mora, Lluís; Faus, JosepCase F-743-EFinanceThis case allows a class examination of the cashflow of a company with sales offices all over the country. The company receives a percentage of its payments at the sales offices, and the method used to transfer these funds to the central office implies losses in its float. From the accounting perspective, Monquimic S.A. should receive these payments in a centralized account, thereby optimizing management, but the sales department resists any chan...Starting at €8.20
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Aspectos críticos que inciden en la negociación bancaria
Prat Mora, Lluís; Tàpies, JosepTechnical Note FN-325FinanceCuestionario de autoevaluación para la negociación con los bancos y la gestión de la tesorería de las empresas.Starting at €8.20
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Boeing 737 MAX: ¿La seguridad, lo primero
de la Cierva, Yago; Villegas, CarolinaCase DPO-739Knowledge and Communication, Leadership and People Management, StrategyEn marzo del 2019, el segundo accidente mortal de un Boeing 737 MAX, el modelo renovado actualizado del avión más vendido de la historia de la aviación, desencadenó una crisis corporativa sin precedentes en el gigante norteamericano de la aeronáutica. El caso revisa la respuesta de Boeing y las reacciones de los distintos stakeholders (víctimas, clientes, empleados, reguladores y, medios de comunicación), desde el momento del accidente hasta que,...Starting at €8.20
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The Dragonfly Project: Team G: The Chinese Embassy to the United States
Giacomini, Aurélia; Serra Parri, Fernando; de la Cierva, YagoCase DPO-793-EBusiness Ethics and Corporate Social Responsibility, Information Technologies, Knowledge and CommunicationIn 2010, Google decided to suspend the version of its search engine that was operating in China, due to accusations of collusion with an authoritarian government, which censored searches based on ideological and political criteria. Eight years later, the American company - which had changed its name to Alphabet - began secret negotiations with the Chinese government, to return with a government-approved version known as the "Dragonfly Project." ...Starting at €8.20
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Campuses as "Hunting Grounds": Documenting the Sex Assault Crisis at American Universities
Guzik, Paulina; de la Cierva, YagoCase DPO-784-EBusiness Ethics and Corporate Social Responsibility, Knowledge and Communication, MarketingLast decade, the number of sexual assaults in American campuses reached a peak, to the point that President Barak Obama spoke of a "national crisis". The case collects four episodes that happened in four different campus of prestigious universities, in order to get a better picture of how stakeholders react, and how university administration should respond.Starting at €8.20
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The Dragonfly Project: Team C: Google Employees
Giacomini, Aurélia; Serra Parri, Fernando; de la Cierva, YagoCase DPO-789-EBusiness Ethics and Corporate Social Responsibility, Information Technologies, Knowledge and CommunicationIn 2010, Google decided to suspend the version of its search engine that was operating in China, due to accusations of collusion with an authoritarian government, which censored searches based on ideological and political criteria. Eight years later, the American company - which had changed its name to Alphabet - began secret negotiations with the Chinese government, to return with a government-approved version known as the "Dragonfly Project." ...Starting at €8.20
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Monsanto y la Universidad Nacional de Córdoba (C): El precio de la mala reputación: La resolución
Fitz Herbert, Arturo; de la Cierva, YagoCase DPO-800Corporate GovernanceEl sector agroalimenticio de Argentina vivió un boom a partir del 2011, y la superficie cultivable del país se duplicó en apenas cinco años. Para abastecer la demanda, Monsanto -primer productor mundial de semillas genéticamente modificadas y de herbicidas- decidió construir una planta en la provincia de Córdoba y firmar un convenio de colaboración con la Facultad de Ciencias Agropecuarias de la Universidad Nacional de Córdoba, la institución aca...Starting at €5.74