IESE (España)
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Bringing Your Stakeholders Together to Transform Your World
Krawchuk, FredArticle ART-2501-EStrategyThough large, diverse communities of people have always had to find ways to work together to tackle common challenges, the phenomenon of "multistakeholder collaboration" is becoming more important than ever, as the world grows increasingly interconnected and complex. This is especially true for companies that find themselves having to balance the disparate and often conflicting needs and interests of their multiple stakeholders. In this article, ...Starting at €8.20
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Fernández-Vega Eye Institute
Serrano, Alejandro; Moscoso, PhilipCase P-1137-EInnovation and Change, Service and Operations ManagementThe Fernández-Vega Eye Institute in Oviedo, Asturias, is possibly the most famous clinic in Spain in its specialty. It is not only notable for its high medical quality; the clinic has also optimized its provision of services using business criteria with the aim of improving the customer experience. Faced with a growing demand for its medical services, the institute's management has to decide between a series of specific options for increasing the...Starting at €8.20
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Roche: The Investment Decision Dilemma
Serrano, Alejandro; Kraiselburd, SantiagoCase P-1171-EFinance, Service and Operations ManagementIn 2015, Roche launched an internal improvement program aimed at reducing the cost of its products, with an emphasis on manufacturing costs. Paul de Wit, the group head in charge of product supply-chain management, was assigned the task of figuring out the appropriate production batch size for each product, with the help of two representatives from the financial and supply-chain management departments. They tested three different approaches on a ...Starting at €8.20
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Mercadona and the Challenge of 2020
Serrano, Alejandro; Girbal, AlbertCase P-1176-EService and Operations ManagementAfter various decades of uninterrupted growth, Mercadona was completing its expansion in Spain and Portugal. Faced with this situation, it was natural in which direction the company strategy should head. Should it continue its expansion process into other countries, such as Italy? If so, what impact would the recent change of model from "integrated suppliers" to "totalers" have on the process?Starting at €8.20
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Fiore di Zucca
Serrano, Alejandro; Calvo, EduardCase P-1183-EService and Operations ManagementFiore di Zucca was one of Italy's leading producers of bags of ready-to-eat precooked vegetables. Francesco Ferrati, the chief operating officer, reviewed the results of a new policy of producing goods without waiting to receive orders from customers. He was satisfied with the improvement in customer response time. However, the inventory had expanded so much that one of the warehouses of finished products had almost come to a standstill twice due...Starting at €8.20
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Selección de proveedores en PepsiCo Europa
Serrano, Alejandro; Nadjia Gassner; Humberto Pardi; Girbal, AlbertCase P-1190Service and Operations ManagementEn 2018, PepsiCo se plantea incorporar a un nuevo proveedor de CO2 a su proceso de fabricación, en las plantas de Europa del Este. Dicho proveedor ofrece un precio muy competitivo. Sin embargo, los otros aspectos clave, como la fiabilidad, el nivel del servicio, etc., deberán estudiarse a fondo antes de tomar una decisión. Además, contar con un proveedor nuevo implicaría eliminar a uno de los ya existentes. ¿Cuál debería irse? La propuesta de Mig...Starting at €8.20
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Los frutos de colaborar con los grupos de interés
Krawchuk, FredArticle ART-2501StrategyEn el contexto actual, con un mundo cada vez más interconectado y complejo, el fenómeno de la colaboración entre múltiples grupos de interés se revela más importante que nunca. Es algo que han advertido las empresas que se ven en la tesitura de equilibrar las necesidades e interese de sus múltiples stakeholders o grupos de interés. Para ayudarlas en el diseño y ejecución de iniciativas colaborativas, el autor presenta en este artículo un m...Starting at €8.20
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Suppliers Selection at Pepsico Europe (Portuguese Version, Brazil)
Serrano, Alejandro; Nadjia Gassner; Humberto Pardi; Girbal Puig, AlbertCase P-1190-PBService and Operations ManagementIn 2018, Pepsico is considering adding a new supplier of CO2 to its manufacturing process in Eastern European plants. The new supplier offers a very competitive price, but other key aspects, such as reliability, service level, etc. should be carefully pondered before making a decision. Also, adding a new supplier implies removing one of the extant ones. Which one should be removed? The proposal made by Migdalski, head of purchasing in Eastern Eur...Starting at €8.20
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HCM Hospital: Invest to Grow? - Teaching Note
Serrano, AlejandroTeaching Note PT-83-EService and Operations ManagementThe case describes a decision faced by Rafael Hernández, CEO of HCM Group, who has to decide whether to make a case to the board of directors supporting the expansion of the premises of HCM Hospital. If the expansion goes ahead, an actionable plan should be presented, including new activities to be carried out by the hospital. If the plan is not supported or some external factor prevents its deployment, a plan B is needed to rationalize the way s...Starting at €0.00
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Fernández-Vega Eye Institute (Portuguese version, Portugal)
Serrano, Alejandro; Moscoso, PhilipCase P-1137-PPInnovation and Change, Service and Operations ManagementThe Fernández-Vega Eye Institute in Oviedo, Asturias, is possibly the most famous clinic in Spain in its specialty. It is not only notable for its high medical quality; the clinic has also optimized its provision of services using business criteria with the aim of improving the customer experience. Faced with a growing demand for its medical services, the institute's management has to decide between a series of specific options for increasing the...Starting at €8.20