IESE (España)
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Brunello Cucinelli: Ethical luxury, the luxury of ethics or what
Vaccaro, Antonino; Potito, GianmicheleCase BE-196-EBusiness Ethics and Corporate Social ResponsibilityThe company Brunello Cucinelli is an Italian fashion house operating in what it calls the "absolute luxury goods sector," specializing in cashmere. Over time, it has become one of the most exclusive brands in the international informal luxury prêt-à-porter sector. The company, founded in 1978 by the stylist and philanthropist Brunello Cucinelli, employs 1,200 people and reported ?355.9 million in revenue in 2014.Starting at €8.20
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Whistleblowing Systems and Policies
Potito, Gianmichele; Aznar, Enrique; Vaccaro, AntoninoTechnical Note BEN-139-EBusiness Ethics and Corporate Social ResponsibilityThis technical note provides some basic information about the functioning of intra- and interfirm whistleblowing systems. This work adopts a managerial perspective and not a legal one, so it does not enter into the legislative details of each country because of their complexity and their continuous evolution.Starting at €8.20
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Acton Institute - Teaching Note
Vaccaro, Antonino; Potito, GianmicheleTeaching Note BET-21-EBusiness Ethics and Corporate Social Responsibility, Corporate GovernanceThis is a flexible case that can be used in courses on social entrepreneurship, social innovation, business ethics and corporate social responsibility, among others. This case has three main objectives. The first is to make students aware of what think tanks are and the role they can play in business and society. The second is to learn how different, and critical, structuring a corporate governance system can be in a public policy institute as op...Starting at €0.00
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Brunello Cucinelli - Teaching Note
Vaccaro, Antonino; Potito, GianmicheleTeaching Note BET-20-EBusiness Ethics and Corporate Social ResponsibilityThe company Brunello Cucinelli is an Italian fashion house operating in what it calls the "absolute luxury goods sector," specializing in cashmere. Over time, it has become one of the most exclusive brands in the international informal luxury prêt-à-porter sector. The company, founded in 1978 by the stylist and philanthropist Brunello Cucinelli, employs 1,200 people and reported ?355.9 million in revenue in 2014.Starting at €0.00
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In-Depth Interviews (B): Behavioral Insights Marketing Research Exercise
Reutskaja, ElenaCase ME-11-EMarketingThis exercise is designed to enrich students' understanding of the "in-depth interview" - a marketing research method used by organizations to generate behavioral insights. Students are asked to conduct 3-4 in-depth interviews and are given guidelines and instructions on how to perform this task.Starting at €5.74
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Acton Institute: Unveiling the bond between individual liberty and religious principles
Vaccaro, Antonino; Potito, GianmicheleCase BE-200-EBusiness Ethics and Corporate Social Responsibility, Corporate GovernanceActon Institute for the Study of Religion and Poverty is an educational and public policy organization based in Grand Rapids, Michigan, with international offices in Rome and Buenos Aires. The mission of the organization is to "promote a free and virtuous society characterized by individual liberty and sustained by religious principles."Starting at €8.20
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Observational study: Experts (B): Behavioral Insights Marketing Research Exercise.
Reutskaja, ElenaCase ME-13-EMarketingThis exercise is designed to enrich students' understanding of the "observational study" - a marketing research method used by organizations to generate behavioral insights. This assignment should be used together with Observational Study(A) exercise. Students who have previous experience with conducting observational studies are asked to evaluate the design and procedure of the organizational study conducted by their colleagues. Students-experts...Starting at €5.74
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Focus Groups (A): Behavioral Insights Marketing Research Exercise
Reutskaja, ElenaExercise ME-8-EMarketingThis exercise is designed to enrich students' understanding of the "focus group" - a marketing research method used by organizations to generate behavioral insights. Students are asked to conduct one focus group and are given detailed guidelines and instructions on how to perform this task.Starting at €8.20
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The Power of the Default, or Why We Stick With the Status Quo
Kochanowska, Ewa; Reutskaja, ElenaTechnical Note MN-415-EDecision Analysis, MarketingThe note is an introduction to one of the most common tolls of choice architecture: defaults. The note explains what defaults are, why they are important to understand, how and why defaults work.Starting at €8.20
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Temporal Discounting, or Why We Want Things NOW
Kochanowska, Ewa; Reutskaja, ElenaTechnical Note MN-414-EDecision Analysis, MarketingMany decisions in our lives are intertemporal in nature. Should I study for an upcoming exam or watch another episode of my favorite show? Should I spend my money on a new car or add it to my retirement savings? To make this type of decision, people need to make a tradeoff between two rewards (or two losses)?one available immediately and the other at some point in the future. Considering this can help students understand how people make similar d...Starting at €8.20