IESE (España)
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Eye Care (A): A Business Manager Career
Cebrecos, Enrique; Stein, GuidoCase DPO-146-ELeadership and People Management, MarketingAlejandro Lanzagorta is having some doubts about his career as regional Business Manager of the multinational Eye Care, world leader in the development and sales of ophthalmic products. The new General Manager in Spain has brought in organizational and salary changes which clash with what has so far been done very successfully.Starting at €8.20
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Eye Care (C): Alejandro Lanzagora's Performance Assessment
Cebrecos, Enrique; Stein, GuidoCase DPO-166-ELeadership and People Management, MarketingIn February 2009 Alejandro Lanzagorta, a Business Manager at Eye Care, meets with the director of his business unit, Tiago de Vasconcelos, to discuss his annual performance assessment. In quantitative terms, Alejandro's sales results are better than expected, in fact, the best in the company. Opinions differ, however, over cost management, where Alejandro believes he has also exceeded expectations. The disagreement intensifies when the discussion...Starting at €5.74
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Eye Care (E): A Second Assesment
Cebrecos, Enrique; Stein, GuidoCase DPO-205-ELeadership and People ManagementIn February, as usual, Alejandro had his 2009 Global Perfomance and Development meeting with his superior, Tiago de Vasconcelos. His results had been very good: sales growth was 12.5%, reaching 100.3% of budgeted sales, above 98.1% of the business unit. In the new refractive line he had achieved 98%, compared to the average of 87%. Alejandro declared that communication had improved significantly, but even so he was nervous about his meetings with...Starting at €5.74
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Clínicas Buenavista: Information for the Medical Director
Stein, Guido; Cebrecos, EnriqueCase E-127-EService and Operations ManagementThe following Wednesday Dr. Mackay, medical director and major shareholder in the Clínicas Buenavista was to have a meeting with Alejandro Lanzagorta, Business Manager at Eye Care, to negotiate lens prices for 2009. He had already told him on the phone that the group's buying potential was 4,000 multifocal lenses and 8,000 monofocal lenses so he should make a suitable offer, as they want to finalize the decision as soon as possible. However they ...Starting at €8.20
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Eye Care (B): Changes
Cebrecos, Enrique; Stein, GuidoCase DPO-147-ELeadership and People Management, MarketingIn 2009 Alejandro was pondering on his future in the company and how he would be affected by the changes brought in by his boss, Vasconcelos, and at the same time wondering about the strange advice given him again by the Financial Director, also a friend of his, which was different from what he'd said four months earlier: "Be patient and hold on a little longer, but be careful not to slip on any banana skins you may find laid in your path."Starting at €5.74
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Yolanda Cruz in Health and Beauty (B)
Stein, Guido; Cebrecos, EnriqueCase DPO-300-ELeadership and People ManagementIn early 2012, Yolanda was appointed head of sales for the area of Catalonia, the second in size. It was a year marked by widespread fall in consumption; however, she exceeded the budget of 6,487,000 euros by 2%. She was also able to unite a team with three newcomers, whose hiring she had not had a say in, and about whom she had expressed personal reticence to her superior, Mónica Roig - she complained her preferences had not been taken into acc...Starting at €5.74
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Lentes multifocales de Eye Care: Información del Business Manager
Cebrecos, Enrique; Stein, GuidoCase E-128Marketing, Service and Operations ManagementEl lunes 12 de enero de 2009, El director médico de Buenavista acababa de llamar a Alejandro solicitando una oferta para 4.000 lentes multifocales DifraCare y 8.000 monofocales MonoCare. Después de meses de un cuidadoso trabajo de preparación, Alejandro Lanzagorta , Business Manager de Eye Care, empresa líder en el desarrollo y comercialización de productos ofálmicos, finalmente iba a lograr sentar a negociar al Dr Rud Mackay, director médico y ...Starting at €8.20
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Napster-Bertelsmann (A)
Evans W.; Used, Enrique; Ariño, AfricaCase DG-1353StrategyEn octubre de 2000, Bertelsmann y Napster llegaron a un acuerdo por el cual Bertelsmann prestaba a Napster 50 millones de dólares con opción de adquirir una participación mayoritaria en la empresa. Napster utilizaría este dinero para desarrollar una tecnología destinada a hacer que los usuarios pagaran la música que descargasen de la red. Ambas partes acordaron crear un modelo empresarial basado en el pago de una licencia de suscripción. Además, ...Starting at €8.20
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Napster-Bertelsmann (B)
Evans W.; Used, Enrique; Ariño, AfricaCase DG-1354StrategyEn octubre de 2000, Bertelsmann y Napster acordaron que la primera prestaría a Napster 50 millones de dólares, con una opción a hacerse con una participación mayoritaria de su capital social, para desarrollar una tecnología que hiciera que los usuarios pagaran por la música que se descargaban de la red. Crearían un modelo de negocio basado en tarifas de abono. Además, Bertelsmann aceptó retirarse del pleito que las principales compañías discográf...Starting at €5.74
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Napster-Bertelsmann (A)
Evans W.; Used, Enrique; Ariño, AfricaCase DG-1353-EStrategyIn October 2000, Bertelsmann and Napster agreed that Bertelsmann would lend Napster $50 million, with an option to take a majority equity stake for Napster to develop technology designed to get users to pay for music downloaded from the Net. They would create a subscription fee business model. Additionally Bertelsmann agreed to withdraw from the lawsuit that the major record companies had against Napster and would attempt to convince the other co...Starting at €8.20