IESE (España)
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Pernod Ricard: el reto del crecimiento
Stein, Guido; Ortiz, Alberto; De La Vega, MelanieCase DPO-365Innovation and Change, Leadership and People Management, StrategyEl caso describe la llegada de un nuevo Presidente-Director General a la filial de Pernod-Ricard (PR) en España y Portugal, Eric Laborde, y los retos que ha de afrontar en 2013. Se aporta información histórica del Grupo, y se concreta en relación a España. Se profundiza en aspectos estratégicos, comerciales, financieros, de producción, de marketing, de recursos humanos, y también culturales, de valores, estilos de dirección de los miembros del CO...Starting at €8.20
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Andrés Cardó en el Grupo Prisa - Nota del instructor
Stein, Guido; Ortiz, AlbertoTeaching Note DPOT-86Innovation and Change, Leadership and People Management, StrategyAndrés Cardó, consejero delegado de PRISA Radio, es licenciado en Economía y diplomado en Humanidades por la Universidad Pontificia Católica de Perú. Estudió Finanzas en el Programa de Alta Dirección de la Escuela Superior de Administración de Negocios (ESAN) de Lima. Lleva 25 años en PRISA, toda su carrera desde que empezó el Executive MBA del IESE en 1988 en Madrid. Antes había trabajado en Petróleos del Perú y en un grupo textil catalán de la ...Starting at €0.00
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El papel de la ética en el diagnóstico y la solución de problemas directivos
Calleja, Ricardo; Marín, SergioTechnical Note BEN-137Business Ethics and Corporate Social Responsibility, Decision Analysis, Leadership and People ManagementLa presente nota ofrece, de forma resumida, una visión de las tres perspectivas fundamentales que se ponen en juego durante la resolución de conflictos directivos: la descriptiva, la instrumental y la evaluativo-normativa. La ética empresarial revela que estas tres perspectivas se encuentran relacionadas entre sí, es decir, que la actitud que tengamos ante la realidad (perspectiva evaluativa) condiciona el tipo de diagnóstico que podamos hacer d...Starting at €8.20
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Responsible Innovation
Calleja, RicardoTechnical Note BEN-142-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and ChangeTechnological changes increasingly have companies in a leading role. A key aspect of managerial responsibility today is the responsibility for technological innovation. It is necessary to consider realistically the expectations that technological changes generate, in order to assess fairly the contributions of innovation, its influence on the configuration of mentalities and lifestyles, and the implications of technological changes for the distri...Starting at €8.20
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What Are Companies Responsible For Whom Should Executives Serve
Calleja, RicardoTechnical Note BEN-143-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, Leadership and People ManagementThis document compares the main existing models on a company's social responsibility, in their descriptive, instrumental and normative aspects, with the intention of giving a rigorous theoretical foundation to an eminently practical problem: whom do executives serve and what should their priority be? To do this, it briefly reviews the shareholder model, models of corporate social responsibility (CSR) and, specifically, the stakeholder model. Fina...Starting at €8.20
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Apple Inc. vs. the White House, or "Those Jobs Aren't Coming Back"
Calleja, Ricardo; Sánchez, BrunoCase BE-205-EBusiness Ethics and Corporate Social Responsibility, Marketing, StrategyApple has developed a strong identity based on values of creativity, individual expression, emancipation, disruption, etc. Steve Job's successor, Tim Cook, is vocaly advocating for different social causes aligned with those values. However, it is doubtful whether Apple's policies and operations are truly consistent. A number of issues have been raised regarding Apple's tax paying policies, job destruction in the US, or cooperation with national s...Starting at €8.20
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Business Ethics, Step by Step
Calleja, Ricardo; Marín, SergioTechnical Note BEN-138-EBusiness Ethics and Corporate Social Responsibility, Decision Analysis, Leadership and People ManagementThis technical note is intended to serve as an introductory text to the Business Ethics course taught by Prof. Ricardo Calleja. Based on class discussion, the note presents the various attitudes that often occur among those taking a course on business ethics: distrustful, skeptical, pragmatic, compliant or reformist. Faced with these attitudes, the reader is invited to go one step further and see business ethics not as a burden, a set of demand...Starting at €8.20
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Pernod Ricard: The Challenge of Growth
Stein, Guido; Ortiz, Alberto; De La Vega, MelanieCase DPO-365-EInnovation and Change, Leadership and People Management, StrategyThis case describes the arrival of a new chairman/CEO to the Pernod Ricard subsidiary in Spain and Portugal, Eric Laborde, and the challenges he had to face in 2013. Historical information about the group is provided, most specifically in relation to Spain. The case further examines strategic, commercial, financial, productive, marketing and human resources elements as well as cultural and value aspects and management styles of the current and pa...Starting at €8.20
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Am I Messing It Up?: Frequent Ethical Issues in Business
Pilkis, Tomas; Calleja, RicardoTechnical Note BEN-144-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementBusiness is a very important element of human societies, contributing with efficient and innovative solutions of human needs, creating and distributing economic value. Moreover, many people work in business in different positions and functions, where they (can) serve the needs of others and society, enter into professional and personal relationships, learn and grow individually. In a word, business is in itself good, an honest profession. Howeve...Starting at €8.20
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¿Me estoy equivocando?: Problemas éticos frecuentes en la empresa
Pilkis, Tomas; Calleja, RicardoTechnical Note BEN-144Business Ethics and Corporate Social Responsibility, Leadership and People ManagementLa empresa es un elemento muy importante de las sociedades humanas, a las que contribuye con soluciones eficientes e innovadoras frente a las necesidades de las personas, creando y distribuyendo valor económico. Además, son muchas las personas que trabajan en empresas en distintos puestos y funciones desde los que atienden a las necesidades de los demás y de la sociedad, entablan relaciones profesionales y personales, aprenden y crecen individua...Starting at €8.20